World's Greatest Business Thinkers Podcast
A UK-based interview show where a veteran B2B market researcher deconstructs the strategies of successful founders and business book authors.
This is a long-form interview podcast where the host, a career market researcher, methodically unpacks the operating principles of his guests. Episodes are typically anchored to a guest's new book or a well-known founding story, focusing on extracting actionable frameworks and timeless business lessons rather than chasing trends.
“The show's most unique feature is its 'pass the baton' question format, where the previous guest leaves a question for the current one, who in turn poses a question for the next. The host also consistently bookends interviews with his own 'key takeaways' segment, distilling the core lessons for his audience.”
Who hosts this show
Nick Hague hosts the World's Greatest Business Thinkers podcast, interviewing renowned experts about their strategies, models, and latest books. With a 26-year career in B2B market research, Hague co-founded and led B2B International, growing it into the world's largest agency in its niche. The podcast is a capstone to his career, aiming to share insights from top business minds on topics like customer experience, strategic planning, and branding.
Credentials & credits
- Co-founder and Head of Growth at B2B International
- Co-author of "B2B Customer Experience"
- Co-author of "Market Research in Practice"
- Author of "The Business Models Handbook"
- Chairman of B2B International
- Graduate of Manchester University
Other ventures
- B2B International (market research agency)
- B2B Insights Podcast (host)
- Triangle B2B Marketing Agency (sponsor, unclear if he has other affiliation)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Will Guidara's Key Takeaways #HighPerformance #Mindset #PersonalDevelopmentJun 25, 2026 · 1 min
- 02
- 03Stop Overthinking: How Successful Leaders Make Better Decisions | Adrienne AdhamiJun 17, 2026 · 1h 03m
- 04
- 05The Hospitality Strategy That Built the World’s Best Restaurant | Will GuidaraMay 21, 2026 · 1h 10m
- 06Train Your Mind for Peak Performance | Simon JeffriesMay 6, 2026 · 1h 01m
Notable episodes
- 01The Hospitality Strategy That Built the World’s Best Restaurant | Will Guidara
Features the memorable 'NYC hot dog' story that illustrates the core concept of 'unreasonable hospitality' and how a small, unscalable act can define a brand's culture.
- 02From 108 Pairs of Shoes to a Retail Giant | Eastbay Founders Art Juedes & Rick Gering
A classic entrepreneurial saga detailing how the founders overcame losing 40% of their business overnight and made the final decision to sell their company with a coin flip.
- 03Stop Overthinking: How Successful Leaders Make Better Decisions | Adrienne Adhami
Provides a practical framework for decision-making, breaking down concepts like core values, professional joy, and navigating uncertainty for business leaders.
What you'll be asked on this show
Host Nick Hague employs a structured, well-researched interview style. The format is a one-on-one or one-on-two conversation that feels more like a strategic debrief than a casual chat. Hague concludes each episode by summarizing his three key takeaways from the discussion.
Questions the host keeps coming back to
- “What's the best piece of business advice you've ever been given?”
- “Who would you like me to reach out to and invite to come on this podcast in the future?”
- “What question would you like to ask the next guest?”
- “If you could go back and give your younger self one piece of business advice, what would it be?”
- “Can you give some background to who you are and this journey that you've been on in business so far?”
Signature segments
- · The host asks a question from the previous guest.
- · The host asks the guest to pose a question for the next guest.
- · A 'Nick's Key Takeaways' summary segment at the end of the episode.
- · The host asks questions submitted by listeners.
Topics covered repeatedly
Who gets booked here
Guests are typically seasoned experts, including founders of iconic companies (like Eastbay) and authors of recently published business books (like Will Guidara's "Unreasonable Hospitality"). They are established authorities in their respective fields.
- Adrienne Adhamion Stop Overthinking: How Successful Leaders Make Better Decisions
- Art Juedes & Rick Geringon From 108 Pairs of Shoes to a Retail Giant | Eastbay Founders
- Will Guidaraon The Hospitality Strategy That Built the World’s Best Restaurant
- Simon Jeffrieson Train Your Mind for Peak Performance
Where to find this show
Audience & reach
The podcast is sponsored by B2B service companies like Triangle (a LinkedIn branding agency) and Riverside.fm (a podcast recording platform). The direct-response calls to action suggest a sponsorship model aimed at a professional audience of founders and creators.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the podcast?
- The host is Nick Hague, co-founder of the B2B market research agency B2B International and a published author on business strategy and customer experience.
- What is the podcast's format?
- It's a long-form interview show where Nick Hague speaks with business experts. Each episode features recurring segments, including the host's key takeaways and a unique format where guests pose questions to one another across episodes.
- Is the podcast still active?
- Yes, the podcast is actively releasing new episodes as of June 2026.
- Where can I listen to the podcast?
- The podcast is available on YouTube and Apple Podcasts.
- How can I become a guest on the show?
- The host actively asks guests for future guest recommendations during the show, and in the podcast's introduction, he invites potential guests with a "fascinating tale to share" to reach out.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Nick Hague - Fame Podcast Hostfame.so
- [02]Welcome to the World's Greatest Business Thinkers Podcastyoutube.com
- [03]World's Greatest Business Thinkers - Apple Podcastspodcasts.apple.com
- [04]Nick Hague - Kogan Pagekoganpage.com
- [05]B2B Customer Experience: A Practical Guide to Delivering Exceptional CX - Google Booksbooks.google.com
- [06]The Authors | B2B Customer Experienceb2bcustomerexperience.com
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