The blog30 articles

Playbooks for the podcast industry

How to pitch a podcast. What sponsor reads actually pay. How to find any host's email. Researched against ~4,000 podcaster pages — not vibes.

Guesting

What Questions Do Podcast Hosts Ask Guests? (And How to Prep)

The questions hosts actually ask are more predictable than nervous first-timers think — here are the common ones by niche, and a prep system that turns them into your best moments.

Read the playbook
7 min readJun 29, 2026
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    Guesting

    How to Find Podcasts That Accept Guests in Your Niche (2026)

    A repeatable filtering method to turn 28,000 shows into a tight shortlist of podcasts that actually book guests like you.

    7 min readJun 29, 2026
  2. 03
    Discovery

    15 Podcasts Like The Joe Rogan Experience (2026)

    If you love the long-form, no-rush, anything-goes conversations on JRE, here are 15 shows that scratch the same itch — plus how to find dozens more in your exact lane.

    8 min readJun 29, 2026
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    Sponsorship

    Podcast Sponsorship Rates in 2026: What Ads Really Cost (CPM Benchmarks)

    A grounded look at what podcast ads actually cost in 2026 — CPM benchmarks by audience size, format, and niche, plus how to find shows that fit your budget.

    8 min readJun 29, 2026
  4. 05
    Guesting

    Podcast Guesting Strategy for Founders & SaaS in 2026

    A B2B-focused guesting funnel for founders and SaaS operators: choose shows by ICP overlap, pitch like a peer, and turn listeners into pipeline — not just impressions.

    9 min readJun 29, 2026
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    Guesting

    11 Podcast Guest Pitch Email Templates That Get Replies (2026)

    Eleven copy-paste pitch templates organized by who you are, each paired with how to find the right show and reach a real inbox instead of a black hole.

    8 min readJun 29, 2026
  6. 07
    Guesting

    Podcast Guest One-Sheet: Examples + Free Template (2026)

    The anatomy of a one-page guest pitch that actually books you — built around what podcast hosts in the directory are really screening for.

    7 min readJun 29, 2026
  7. 08
    Sponsorship

    How to Sponsor a Podcast: A Media Buyer's Guide for 2026

    A practical playbook for finding the right shows, pricing the buy, and writing outreach that hosts actually answer.

    7 min readJun 29, 2026
  8. 09
    Guesting

    How to Research a Podcast Before You Pitch (2026 Checklist)

    A ten-minute pre-pitch checklist that turns a host's bio, recent guests, cadence, and recurring questions into a pitch they can't ignore.

    8 min readJun 29, 2026
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    For hosts

    How to Repurpose Podcast Episodes Into Short Clips (2026 Workflow)

    A repeatable system for turning one recorded episode into a full week of Reels, Shorts, and TikToks without living in your editor.

    7 min readJun 29, 2026
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    Guesting

    How to Pitch Yourself as a Podcast Guest (Without a PR Team)

    A repeatable self-pitch framework for founders and authors that swaps spray-and-pray for ten minutes of research into the questions each host actually asks.

    7 min readJun 29, 2026
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    For hosts

    How to Make Podcast Clips for Instagram Reels, TikTok & Shorts (2026)

    A step-by-step workflow for turning raw episodes into captioned vertical clips that actually get watched — and the specs that differ across Reels, TikTok, and Shorts.

    8 min readJun 29, 2026
  12. 13
    Guesting

    How to Get Booked on Podcasts as a Guest (2026 Step-by-Step Guide)

    A practical, end-to-end playbook for landing podcast interviews in 2026 — from building a pitch-worthy angle to sourcing the right shows and closing the booking.

    8 min readJun 29, 2026
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    For hosts

    How to Get More Podcast Listeners in 2026 (12 Tactics That Compound)

    The growth tactics that keep paying off long after you publish — led by turning every episode into a feed of short clips.

    8 min readJun 29, 2026
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    Guesting

    How to Follow Up After a Podcast Pitch (Cadence + Templates)

    The follow-up sequence that turns silence into bookings — a tested cadence, ready-to-send templates, and the lines that keep you welcome in a host's inbox.

    8 min readJun 29, 2026
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    Sponsorship

    How to Find Podcasts by Audience Size and Demographics (2026)

    A sponsor and PR workflow for filtering shows by listener stats, niche, and geography until the list matches your campaign brief.

    8 min readJun 29, 2026
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    Outreach

    How to Find a Podcast's Email Address (7 Methods That Actually Work in 2026)

    A ranked, no-fluff playbook for finding the inbox that actually books guests, sells sponsorships, or claims a show — from the show notes to the directory's verified contacts.

    7 min readJun 29, 2026
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    Outreach

    How to Contact a Podcast Host or Booking Manager (2026)

    Every channel you can use to reach a podcast host or their booking manager — ranked by how likely it is to actually get a reply, ending with the fastest one.

    8 min readJun 29, 2026
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    For hosts

    How to Book Great Guests for Your Podcast (A Host's Playbook for 2026)

    A working host's system for sourcing, vetting, and inviting standout guests in 2026 — including how to mine other shows' guest lists for people who already love being interviewed.

    9 min readJun 29, 2026
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    Guesting

    How Podcast Booking Agencies Work (and How to Build Your Own Pipeline)

    A behind-the-curtain look at what podcast booking agencies actually do, what they charge, and how to run the same targeting process yourself.

    8 min readJun 29, 2026
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    Guesting

    Do Podcasts Charge Guests to Appear? Pay-to-Play Explained (2026)

    A clear-eyed look at when podcasts charge guests, when they don't, and how to tell a legitimate booking from a paid placement dressed up as an interview.

    7 min readJun 29, 2026
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    Outreach

    Cold Emailing Podcast Hosts: Templates + Deliverability Tips (2026)

    The exact way to pitch a podcast host so your email gets opened, replied to, and turned into a booking — plus how to find the address that actually reaches them.

    8 min readJun 29, 2026
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    For hosts

    How to Claim and Manage Your Podcast's Directory Page (2026)

    An unclaimed listing quietly leaks the guests, sponsors, and bookings that should be yours — here's how to claim, verify, and run your page in a few minutes.

    6 min readJun 29, 2026
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    Discovery

    The Best True Crime Podcasts of 2026 (and Their Hosts)

    A curated 2026 roundup of the true crime shows worth your queue — sorted by what they actually do well, with a way to find the host behind each one.

    7 min readJun 29, 2026
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    Discovery

    The Best Tech Podcasts to Listen To and Pitch in 2026

    A curated roundup of the tech shows worth your headphones in 2026 — flagged by which ones take guests, which take sponsors, and how to reach the host.

    8 min readJun 29, 2026
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    Discovery

    The Best Podcasts in the UK Right Now (2026)

    A field guide to the British shows worth your time in 2026 — sorted by what they actually do for you, and built so you can use it as a guesting and outreach target list too.

    7 min readJun 29, 2026
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    Outreach

    Best Podcast Guest Booking & Outreach Tools Compared (2026)

    An honest, category-by-category breakdown of the tools that actually help you get booked on podcasts in 2026 — and the one thing none of them reliably do for you.

    7 min readJun 29, 2026
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    Discovery

    The Best Marketing Podcasts to Follow and Pitch in 2026

    A working roundup of the marketing shows worth your subscription — built so you can also use it as a guesting and sponsorship shortlist.

    7 min readJun 29, 2026
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    Discovery

    The Best Health & Wellness Podcasts of 2026 (Top Shows + How to Get On)

    A curated guide to the health shows worth your time — doubled as a guesting target list for coaches, clinicians, and researchers who want to be heard.

    7 min readJun 29, 2026
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    Discovery

    The 30 Best Business Podcasts to Listen To (and Pitch) in 2026

    A curated roundup of the business shows worth your commute — built so you can also use it as a guesting and sponsorship target list.

    7 min readJun 29, 2026
Looking for the freshly-researched podcaster dossiers? Read Dispatches →