We Create Music TV cover art
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We Create Music TV

Hosted by We Create Music

A business-first podcast for independent musicians, focused on the strategy, marketing, and financial realities of building a sustainable career.

The brief

This is a YouTube channel and podcast network primarily featuring "The Indie Unplugged," a show dedicated to the business of independent music. Hosted by B. Vaughan and Tye Huntley, it alternates between co-hosted deep dives into industry news—like new AI contract clauses or the ROI of a single—and long-form interviews with career artists and producers. The focus is less on celebrity gossip and more on actionable, behind-the-scenes strategy.

Unlike podcasts that focus on creative inspiration or gear, We Create Music TV zeroes in on the unglamorous business realities—budgeting, legal clauses, and marketing ROI—that often determine an indie artist's success or failure.
— What makes it distinctive
§1 · The host

Who hosts this show

We Create Music TV is a media platform for independent music creators, anchored by its flagship podcast, "The Indie Unplugged." The show is hosted by B. Vaughan and Tye Huntley, who break down the music business with a focus on artist development, marketing, monetization, and ownership. The hosts are part of the leadership team for the Music Managers Forum (MMF) Atlanta chapter, and their discussions are geared towards helping artists, producers, and managers navigate the industry.

AI-extracted bio · help us verify· Source: gemini-video-grounded

Credentials & credits

  • Co-host, The Indie Unplugged
  • Leadership, Music Managers Forum (MMF) Atlanta

Other ventures

  • Sync Masters (podcast)
  • Unlocking Genius (show)
  • The Conversation (panel show)
§2 · Classification

What kind of podcast

§3 · Cadence & catalog

When new episodes drop

Publishing rate
~3/week
Not shown by Apple / Spotify
Total episodes
1.4K
Last episode
6 days ago
Jun 24, 2026
Status
Active
§3b · Editor's picks

Notable episodes

AI-extracted picks + commentary · help us verify
  1. 01
    The Music Industry Doesn't Want Black Men Singing About Love Anymore

    Features the compelling story of guest Dr. Wawa, who discusses his unique marketing tactics and finding his way back to music after incarceration.

  2. 02
    You Are Giving Away Your Voice to AI Without Knowing It!

    A timely and practical discussion about the hidden dangers of new AI clauses in music industry contracts that artists need to be aware of.

  3. 03
    How to Build a Profitable Music Career

    A tactical breakdown of the financial realities for indie artists, explaining how to think about Return on Investment (ROI) beyond simple streaming profits.

§4 · Signature

What you'll be asked on this show

AI-extracted from recent episodes · help us verify
How We Create Music interviews

B. Vaughan leads the interviews, beginning with a formal, detailed biography of the guest that establishes a tone of deep respect for their work. He typically uses a guest's recent project as a conversational entry point before transitioning to broad, foundational questions about their origin story and pivotal career moments. His style is exploratory and encouraging, designed to unpack a guest's philosophy and journey rather than to challenge or confront them.

The format alternates between two primary styles: conversational co-hosted discussions where B. Vaughan and Tye Huntley analyze industry trends, and one-on-one interviews led by B. Vaughan. The co-hosted episodes are practical and tactical, while interviews are more biographical, often opening with a formal, well-researched introduction of the guest before exploring their career journey.

Questions We Create Music keeps coming back to

3 catalogued

If you're going on this show as a guest, expect some version of each of these. Each note explains when We Create Music reaches for it.

origin

1
  1. Q.01

    Where did you grow up and what was life like before anyone knew you?

    This is a standard opening question used to establish the guest's origin story and background.

mindset

1
  1. Q.01

    When was the moment you knew that music was something you were meant to do?

    Asked after the origin story, this question pinpoints the guest's core motivation and artistic calling.

personal

1
  1. Q.01

    How was your week?

    Used as a casual opener in the co-hosted episodes to catch up on recent personal and professional news.

Signature segments

  • · Detailed, formal guest introductions
  • · Air horn sound effect
  • · Applause sound effect

Topics covered repeatedly

Music BusinessIndependent ArtistsMusic MarketingMonetizationArtist DevelopmentReturn on Investment (ROI)Sync LicensingMusic ContractsCareer StrategySongwriting
§5 · Guests

Who gets booked here

AI-extracted guest list + profile · help us verify
Typical guest

The show books seasoned independent artists, songwriters, and producers who have a clear, demonstrable track record and a specific perspective on navigating the industry. Guests are often grinders and entrepreneurs who can speak to the realities of building a career from the ground up.

Recent guests
  • Dr. Wawa
    on The Music Industry Doesn't Want Black Men Singing About Love Anymore
  • Redd Fidel
    on Redd Fidel on Staying Creative After All These Years
  • Harold Outley
    on Harold Outley Turned Rejection Into a Hit Movie | Trapped Outside
§6 · Channels & links

Where to find this show

§7 · Stats

Audience & reach

YouTube · first-party
Subscribers
20.7K
20,700
Avg views / video
377
Trailing window
Total views
789K
789,419
Videos published
1,374
Sponsor readEstimated

Estimated: Given the show's focus on the business of music, likely sponsors would include music distribution services (DistroKid, TuneCore), creator-focused financial tools, sync licensing platforms, and music marketing services.

AI-extracted sponsor read · help us verify

Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.

§8 · Contact

Pitch We Create Music

Sign-in required
Verified contact
Host / booking email

No public contact email on file yet — try the social channels below, or claim this page if you’re the host.

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§9b · FAQ

People also ask

AI-extracted researched answers · help us verify
Who are the hosts of The Indie Unplugged?
The primary hosts are B. Vaughan and Tye Huntley.
What is the podcast's format?
The show alternates between co-hosted discussions on music business news and long-form interviews with artists and industry professionals.
Is the podcast still running?
Yes, new content is released on a weekly basis.
Who is the target audience?
The content is created for independent artists, producers, managers, and music entrepreneurs looking for practical career advice.
What kind of topics are covered?
Topics include artist development, music marketing, monetization, ownership, sync licensing, and other business-focused aspects of the music industry.
Where can I watch or listen?
The shows are published on the "We Create Music TV" YouTube channel.
Last updatedJun 29, 2026Not yet host-verified
Research depthResearchedMedium confidence · Jun 29, 2026 · gemini-2.5-pro

Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.

§9c · Methodology

Sources & how this page was built

This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · medium confidence

  1. [01]We Create Music TV - YouTube Channelyoutube.com
  2. [02]The Indie Unplugged Podcast | We Create Music TV - Substackwecreatemusictv.substack.com
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