Veganuary
The official podcast of the global non-profit, offering practical advice and industry insights for those curious about a plant-based diet.
This is the official podcast of the Veganuary movement, mixing practical tips for newcomers with deeper conversations about the plant-based industry. The primary format features the organization's leadership, Wendy and Stuart, interviewing food tech innovators, nutritionists, and cultural figures. Other episodes on the same channel function as standalone reports, campaign summaries, or casual chats with vegan athletes hosted by other team members.
“Unlike many vegan podcasts focused on a single host's lifestyle, this one acts as a multi-format audio hub for a global non-profit. This gives it unique access to high-profile industry leaders and serves as a direct channel for the campaign's official news and milestones.”
Who hosts this show
The Veganuary Podcast is the official audio platform for the UK-based non-profit that encourages people worldwide to try a vegan diet for January and beyond. The main series is hosted by the organization's CEO, Wendy Matthews, and Content Strategist, Stuart. They interview industry experts, athletes, and influencers to provide inspiration and practical advice for participants in the annual challenge.
Credentials & credits
- Wendy Matthews: CEO of Veganuary
- Stuart [last name not specified]: Content Strategist at Veganuary
Other ventures
- Veganuary (non-profit organization)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Veganuary 2026: "record-breaking" 🎉Mar 10, 2026 · 4 min
- 02Remember to vote for Veganuary at Project for Awesome 2026!Feb 16, 2026 · 2 min
- 03Project for Awesome 2026: Veganuary, pass the broccoli 🥦Feb 10, 2026 · 2 min
- 04Breakfasts before and after Veganuary!Feb 5, 2026 · 56s
- 05Veganuary 2026 - Day 31: You did it!Jan 31, 2026 · 2 min
- 06The Veganuary Podcast - Indy KaurJan 29, 2026 · 46 min
- 07Climbing Plant-based 🌱Jan 27, 2026 · 15 min
- 08The Veganuary Podcast - Melanie JoyJan 22, 2026 · 49 min
Notable episodes
- 01The Veganuary Podcast - Indy Kaur
Features a food industry insider discussing the 'seismic shift' in plant-based options and tackling consumer misconceptions about price and processing.
- 02Climbing Plant-based 🌱
A casual, topic-specific interview that explores the practical and philosophical links between veganism and a demanding sport like climbing.
- 03Veganuary 2026: "record-breaking" 🎉
A short, narrative report showcasing the massive global scale and impact of the Veganuary campaign, with impressive statistics and partnership highlights.
What you'll be asked on this show
Hosts Wendy and Stuart open with a light, personal icebreaker about food or a recent "vegan fail" to build rapport before transitioning to the guest's origin story. They are collaborative, building on each other's points and consistently steering the conversation back to the core mission: providing useful, inspiring information for people trying a vegan diet. They use the guest's expertise to address common misconceptions (e.g., price, nutrition, ultra-processed foods) and explore future trends in the plant-based industry. The tone is encouraging, supportive, and aimed at a mainstream, veg-curious audience.
The main interview series is a friendly, two-host conversation (Wendy and Stuart) that blends personal check-ins with structured questions about a guest's professional journey. This series has a signature opening segment, "Most or least vegan thing of the week." Other formats on the channel include narrative campaign reports and more casual, single-host interviews on specific topics like sports.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
personal
2- Q.01
“What is your dream plant-based meal?”
A common opening icebreaker to get to know the guest on a personal level before diving into professional topics.
- Q.02
“Do you have any plant-based role models or athletes you look up to?”
This question helps identify sources of inspiration within the vegan community.
origin
3- Q.01
“Tell us about your journey with eating vegan and how you grew up.”
This question is used early on to establish the guest's personal history and relationship with food.
- Q.02
“What came first for you, your career or veganism?”
This helps establish a timeline of the guest's lifestyle choices and professional path.
- Q.03
“What took you from a traditional industry role to focusing on plant-based innovation?”
Aimed at professional guests to explore their career transition and motivations.
future
1- Q.01
“What are the biggest opportunities for the growth of the plant-based food sector?”
This question solicits expert opinion on market trends and the future of the industry.
controversy
2- Q.01
“What are some of the biggest misconceptions around plant-based food?”
Used to directly address and debunk common consumer barriers and myths, such as price or nutrition.
- Q.02
“How is the industry pushing back against the ultra-processed food (UPF) narrative?”
This question probes for the industry's strategic response to specific public criticisms.
process
2- Q.01
“Tell us about your current project.”
An open-ended prompt for the guest to describe their main professional focus or initiative.
- Q.02
“How do you feel you recover?”
Asked of athletes to explore the physical effects of a vegan diet on performance and recovery.
advice
1- Q.01
“What is your favorite pre-climb meal?”
This seeks specific, practical advice that listeners can apply to their own lives.
mindset
1- Q.01
“What does climbing have in common with veganism?”
A philosophical question designed to find deeper connections between a guest's passion and their diet.
Signature segments
- · Most or least vegan thing of the week
Topics covered repeatedly
Who gets booked here
Guests are typically industry professionals from the plant-based food sector (innovators, marketers), dietitians, authors, or public figures who can offer expert advice or an inspiring story for the Veganuary audience.
- Indy Kauron The Veganuary Podcast - Indy Kaur
- Melanie Joyon The Veganuary Podcast - Melanie Joy
- Alicia (climber)on Climbing Plant-based 🌱
Where to find this show
Audience & reach
The podcast is produced by the Veganuary non-profit and primarily promotes its own fundraising campaigns. It also thanks its official corporate sponsors, which include major plant-based food brands like The Vegetarian Butcher, Vivera, Grubby, and Lightlife.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is The Veganuary Podcast?
- It is the official podcast from the non-profit organization Veganuary, designed to offer tips, inspiration, and expert interviews for people trying a vegan diet.
- Who are the hosts?
- The main interview series is hosted by Veganuary's CEO, Wendy Matthews, and Content Strategist, Stuart. Other episodes on the channel are sometimes hosted by other team members.
- What is the format of the show?
- The channel features multiple formats, including a primary interview series with two hosts, solo-hosted conversations on specific topics, and narrative-style reports on the Veganuary campaign's progress.
- Is the podcast still running?
- Yes, the podcast releases episodes, particularly in the run-up to and during the January campaign period.
- Where can I listen to the podcast?
- The podcast episodes are available on the Veganuary YouTube channel and major podcast platforms.
- How can I participate in Veganuary?
- You can sign up for the free one-month vegan pledge, which includes resources and emails, on the official Veganuary website.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]The Veganuary Podcastplay.acast.com
- [02]Meet the Veganuary Team!veganuary.com
- [03]Veganuary CEO reflects on final year as she passes the batonveganuary.com
- [04]Stuart says Vote for Veganuary in Project for Awesome 2025youtube.com
- [05]Coming Soon: The Veganuary Podcast season 2 - Apple Podcastspodcasts.apple.com
- [06]Veganuary - Wikipediaen.wikipedia.org
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