the un# podcast

“What inspired you and your co-founders to start this? What problem did you want to fix?”

Often asked early to establish the founder's core motivation and the project's origin story.

“What was it like in [year] to be one of the first pioneers in the crypto space?”

This question sets the historical context and highlights the guest's early, often contrarian, involvement.

“Can you deconstruct your project's role in the broader ecosystem?”

Used to understand how a specific protocol or company fits within a larger network like MakerDAO/Sky or Ethereum.

“Do you think [a major industry problem, e.g., 'scaling'] is solved?”

A broad, philosophical question to gauge the guest's expert opinion on fundamental industry challenges.

“Is it correct to see your project as a [host's summary of the project's function]?”

A signature technique where the host offers his own synthesis to confirm understanding and prompt a more nuanced explanation.

“How do you handle risk and safety mechanisms like liquidations?”

A recurring question that probes the technical and philosophical approach to protocol safety and user protection.

“What exactly is tokenization solving? Is it about access, plumbing, or something else?”

Pushes guests to define the core value proposition of their technology beyond buzzwords.

“Walk us through the decision-making around a recent controversy or difficult event.”

Addresses timely, real-world challenges to explore the guest's leadership and philosophical trade-offs.

“How does the token design work and how does revenue flow through the protocol?”

This question targets the financial mechanics and sustainability of the project.

“When do you think the first on-chain IPO or other major milestone will happen on your platform?”

Probes for specific, forward-looking predictions and roadmap timelines.

“What is your vision for what the market will look like in the next five to ten years?”

A standard closing question to elicit a long-term, big-picture perspective from the guest.

“What have been your most challenging times and key learnings from your journey?”

Invites personal reflection on the entrepreneurial struggles behind the technology.