The Six Sells Podcast with Mike Nicholson
A UK agency founder interviews senior leaders from media, advertising, and tech about industry trends, career paths, and the mechanics of their craft.
This is an insider's podcast for the UK's media and ad-tech sectors. The host, an agency owner himself, talks shop with fellow executives about practical challenges like recruitment, agency models, and adopting new technologies like AI. While framed as a general industry show, it functions as content marketing, demonstrating the host's network and expertise in executive branding.
“The podcast's tight focus on the UK media and advertising leadership community sets it apart. Unlike broader marketing shows, the conversations are granular, referencing specific local agencies, industry roles, and the business value of events like Cannes Lions.”
Who hosts this show
Mike Nicholson hosts this weekly podcast for professionals in marketing, advertising, and technology. As the co-founder and CEO of Six Sells, an executive visibility agency, he uses his industry connections to interview senior leaders about their careers and the changing landscape of their fields. The podcast serves as a key content platform for his agency, which he founded with his wife, Karen.
Credentials & credits
- Co-Founder & CEO, Six Sells
- Over 30 years in media and advertising
- Former roles at The Evening Standard, The Telegraph, Opera Mediaworks, and OpenX
Other ventures
- Six Sells (executive visibility agency)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Kindness in Media with Jo Blake on The Six Sells PodcastJun 23, 2026 · 36 min
- 02
- 03Adtech Recruitment with Kim Dando on The Six Sells PodcastJun 14, 2026 · 27 min
- 04Ads in LLMs with Andrea Tortella on The Six Sells PodcastJun 9, 2026 · 40 min
- 05Marketing Effectiveness with Andrew Wynd on The Six Sells PodcastJun 2, 2026 · 33 min
- 06The 3rd Era of Measurement with Simi Gill on The Six Sells PodcastMay 26, 2026 · 30 min
- 07Digital Out of Home with Tom Barbour on The Six Sells PodcastMay 19, 2026 · 28 min
- 08B2B Marketing with Luc Benyon on The Six Sells PodcastApr 23, 2026 · 51 min
Notable episodes
- 01Kindness in Media with Jo Blake on The Six Sells Podcast
A deep dive into agency culture, contrasting the 'champagne and shouting' of the 80s with today's focus on kindness, featuring a memorable anecdote about getting a horse into a boardroom.
- 02Seeing is NOT believing - why trusted, verified brands are more important than ever
A concise, solo episode where the host argues that AI deepfakes have made brand trust the single most important asset in content marketing, showcasing the podcast's direct link to his agency's philosophy.
- 03Adtech Recruitment with Kim Dando on The Six Sells Podcast
A highly practical look at how AI is changing recruitment for both companies and candidates, discussing how automated systems are creating a 'game the system' scenario for job seekers.
What you'll be asked on this show
The host, Mike Nicholson, typically opens by asking for a "potted history" of the guest's career to establish their authority. He often presents a trend or observation he's noticed (e.g., "Is it true that machines are reading CVs?") and asks the expert guest to confirm or debunk it. He uses short, direct follow-ups to probe interesting anecdotes and connects with guests by sharing his own related experiences from his 30-year career. The conversations flow from broad market overviews to specific, practical advice for listeners.
The format alternates between long-form interviews with industry leaders and shorter, solo commentary episodes called "Six Sells shorts". In interviews, the host often shares his own industry experiences to build rapport and frames questions as hypotheses for the guest to validate.
Questions the host keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“Could you give us a potted history of your career to date?”
This is his most common opening question, used to establish the guest's background and credibility.
- Q.02
“For those that don't know, what does your company do?”
Used early in the conversation to frame the discussion around the guest's specific area of expertise.
industry
2- Q.01
“How are you finding the [recruitment/ad] market at the moment?”
A go-to question to get a high-level snapshot of the guest's sector health.
- Q.02
“Is it true that [recent industry trend] is happening?”
The host often presents a hypothesis he's heard for the expert guest to confirm or deny.
process
2- Q.01
“What's the difference in the market for junior versus senior roles?”
He drills down from high-level trends to understand specific market segments.
- Q.02
“When a client has a CV, do they also check LinkedIn?”
A tactical question to understand the full scope of a specific business process, like recruitment.
advice
2- Q.01
“How can a candidate or brand use [new technology/strategy] to their advantage?”
This question seeks practical, actionable advice for the listener based on the guest's expertise.
- Q.02
“What are the benefits for a client working with an independent agency?”
Asks guests to advocate for their specific business model or niche within the industry.
controversy
1- Q.01
“Do you think good talent is falling through the gaps because of this new world?”
Probes the potential negative consequences and unintended side effects of new industry shifts.
personal
1- Q.01
“How did you find the [e.g., male-dominated] environment of the past?”
Asks guests to reflect on their personal journey through the industry's cultural evolution.
money
1- Q.01
“What's the value for you in attending an event like Cannes?”
Connects industry activities to their tangible business and financial justification.
Signature segments
- · Six Sells shorts
Topics covered repeatedly
Who gets booked here
Guests are typically UK-based senior leaders: Managing Directors, CEOs, Heads of Department, and Founders from media agencies, ad-tech companies, and marketing consultancies.
- Jo Blakeon Kindness in Media with Jo Blake on The Six Sells Podcast
- Kim Dandoon Adtech Recruitment with Kim Dando on The Six Sells Podcast
- Andrea Tortellaon Ads in LLMs with Andrea Tortella on The Six Sells Podcast
- Andrew Wyndon Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast
- Simi Gillon The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast
Where to find this show
Audience & reach
The podcast is a direct marketing channel for the host's executive visibility agency, Six Sells. The topics and guests reinforce the agency's focus on building personal brands for B2B leaders. Some episodes have external sponsors, such as Lumen Research, which are clearly disclosed.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of The Six Sells Podcast?
- The host is Mike Nicholson, the co-founder and CEO of the executive visibility agency Six Sells.
- What is the podcast about?
- It's a weekly show for people in marketing, advertising, and tech, featuring interviews with senior leaders about industry trends, career paths, and business strategies.
- What is the format of the show?
- The show primarily consists of long-form interviews with guests, but also includes occasional short, solo commentary episodes from the host called 'Six Sells shorts'.
- What is Six Sells?
- Six Sells is a B2B communications agency that helps senior executives in media and advertising build their public profile and credibility through content. The podcast is part of their marketing strategy.
- Is the podcast still running?
- Yes, it is an active podcast with new episodes released on a weekly basis.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, Amazon Music, and the Six Sells website.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Six Sells - B2B communications agency for executivessixsells.co.uk
- [02]Who are Six Sells?sixsells.co.uk
- [03]My Digital Hero: Mike Nicholson, Co-Founder of Six Sellsnewdigitalage.co
- [04]The Six Sells Podcast - Listen Noteslistennotes.com
- [05]The Six Sells Podcast - Apple Podcastspodcasts.apple.com
- [06]Adtech Recruitment with Kim Dando on The Six Sells Podcast - YouTubeyoutube.com
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