The Playbook Agency Podcast
Public-facing recordings of internal sales meetings and training interviews from a fast-growing insurance agency.
This podcast is a content marketing engine for The Playbook Agency, an insurance brokerage. It serves as a public showcase of their internal culture and 'playbook' to attract new agents. The content is a mix of motivational speeches from recorded sales meetings and tactical interviews with their highest-earning agents, effectively turning their top performers into recruitment assets.
“Unlike typical sales podcasts that interview a wide range of experts, this show is entirely insular. It exclusively features the company's own leaders and agents, blurring the line between a public podcast and internal company training, and using its own star agents as proof of concept.”
Who hosts this show
The Playbook Agency Podcast functions as a recruitment and training tool for the insurance agency of the same name. Hosted by a rotating cast of its own leaders, including President & CEO Ronnie Salem and Manager Andrew "Drew" Smith, the show provides a look inside their strategies for sales, recruiting, and agency building. Episodes alternate between recordings of internal team meetings and a sub-series called "Closerz Academy," where top-performing agents are interviewed to break down their success.
Credentials & credits
- Ronnie Salem: President & CEO, The Playbook Agency
- Andrew 'Drew' Smith: Manager, First Class Agency (within The Playbook)
- Tanner Mendelsohn: Manager, Wealth Wave Financial (within The Playbook)
Other ventures
- The Playbook Agency (parent company)
- Closerz Academy (internal training brand)
- Playbook Agency Entertainment (YouTube channel)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01We Built $10M+ Agencies. Do This to 10x Your Insurance SalesJun 26, 2026 · 12 min
- 02Built for a Fast Start | Closerz AcademyJun 26, 2026 · 51 min
- 03$180k/mo Closer Exposes Sales Playbook to 4X Your Sales in 2026Jun 23, 2026 · 27 min
- 04What Separates the Top 1% | Closerz AcademyJun 19, 2026 · 26 min
- 05How These 19 y/o’s Built a $2M/month Agency (and how you can too)Jun 16, 2026 · 43 min
- 06The Architecture of Success | Closerz AcademyJun 12, 2026 · 36 min
- 07The Standard Has Changed | Closerz AcademyJun 5, 2026 · 29 min
- 08Industry’s New Problem: How Rookies Took Over | Closerz AcademyMay 29, 2026 · 45 min
Notable episodes
- 01Built for a Fast Start | Closerz Academy
A clear example of the interview format, where host Drew Smith breaks down the tactics of a new agent who reportedly issue-paid $360k in his first four months.
- 02We Built $10M+ Agencies. Do This to 10x Your Insurance Sales
Showcases the non-interview format: a recorded internal sales meeting with motivational speeches, performance reviews, and announcements, offering a raw look at the company culture.
- 03$180k/mo Closer Exposes Sales Playbook to 4X Your Sales in 2026
An interview with a top producer that connects mindset and discipline from a martial arts background to success in sales, a common theme in the podcast.
What you'll be asked on this show
Hosted by agency leaders like Drew Smith or Ronnie Salem, interviews open by immediately establishing the guest's staggering sales metrics (e.g., "$180k/mo Closer"). The host's role is to extract a tactical playbook, asking for specifics on schedules, lead flow, and sales techniques like tonality. Questions often frame the guest's success as a product of the agency's system. The host frequently praises the guest and summarizes key takeaways for the audience of potential recruits, reinforcing the idea that this success is attainable within their framework.
The format alternates between recorded internal sales meetings, which are often motivational and directive, and interviews branded as "Closerz Academy". The tone is aggressive, fast-paced, and heavily focused on quantifiable metrics like monthly sales figures and income. There is a rotating cast of hosts, all of whom are leaders within the agency.
Questions the host keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Can you share your story, including what you did before joining?”
This question is used to establish a 'before' picture, often highlighting a less desirable previous job to contrast with their current success.
money
2- Q.01
“How much have you issue-paid in your first few months?”
Asked early to quantify the guest's rapid success and establish them as an authority.
- Q.02
“How much did you sell last year/month?”
This serves as a key performance indicator to impress upon the audience the income potential.
process
2- Q.01
“Can you walk me through your daily schedule and lead flow?”
A core question designed to extract the guest's replicable process for other agents.
- Q.02
“What's the toughest thing about transitioning from producer to leader?”
This question targets more experienced agents to discuss challenges in scaling their own team within the agency.
mindset
2- Q.01
“How much of the discipline from [past experience, e.g., Muay Thai] carried into your sales career?”
The host connects a guest's prior background to their current work ethic to build a narrative of success.
- Q.02
“Why do you think athletes from combat sports succeed in this business?”
The host makes an observation and asks the guest to theorize, positioning sales as a competitive sport.
technique
1- Q.01
“How does your tonality shift when you're guiding the conversation?”
This probes into specific, advanced sales techniques to provide tactical value for listeners.
Signature segments
- · Closerz Academy
- · Throw Down Thursday
- · Green Tier / Red Tier
- · Reviewing sales leaderboards
Topics covered repeatedly
Who gets booked here
Guests are exclusively high-performing insurance agents from within The Playbook Agency. They are presented as case studies to demonstrate the effectiveness of the agency's system and to provide tactical, replicable advice for other agents in the ecosystem.
- Vince Viscusion Built for a Fast Start | Closerz Academy
- Musa Eliteon $180k/mo Closer Exposes Sales Playbook to 4X Your Sales in 2026
- Matt Moroon What Separates the Top 1% | Closerz Academy
- Ronnie Salemon The Architecture of Success | Closerz Academy
- Lavy Simonaon The Standard Has Changed | Closerz Academy
Where to find this show
Audience & reach
The podcast's primary purpose is to recruit agents for The Playbook Agency; the entire show functions as a lead magnet for the company. There are no third-party sponsors.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of the podcast?
- The podcast has a rotating cast of hosts, all of whom are leaders within The Playbook Agency, including President & CEO Ronnie Salem and Manager Drew Smith.
- Is this podcast still active?
- Yes, the podcast releases episodes multiple times a week.
- What is the format of the show?
- The show alternates between two formats: recordings of internal company sales meetings and an interview series called "Closerz Academy" which features their own top agents.
- Can I be a guest on the show?
- It is highly unlikely. Guests are exclusively top-performing agents from within The Playbook Agency, used as internal success stories.
- What is 'Closerz Academy'?
- 'Closerz Academy' is the brand for the podcast's interview-style episodes and the name of their broader training program for insurance sales agents.
- Where can I listen to the podcast?
- The podcast is available as video on The Playbook Agency's YouTube channel.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Meet The Team | The Playbook Agencytheplaybookagency.net
- [02]The Playbook Agency: Hometheplaybookagency.net
- [03]The Playbook Agency Podcast YouTube Channelyoutube.com
- [04]Business Overview: How The Playbook Agency Sets You Up to Winyoutube.com
- [05]Breaking Into Life Insurance – Ronnie Salem's Journey from Restaurants to Recordstimesla.com
- [06]Built for a Fast Start | Closerz Academy - YouTubeyoutube.com
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