The How of Business
Hosted by Henry Lopez
A practical podcast offering structured, actionable advice for aspiring and current small business owners on how to start, run, and grow their company.
A weekly audio show that delivers tactical guidance for the complete small business lifecycle, from ideation to exit. Episodes are typically 30-45 minutes and feature either a focused discussion on a single business topic (like cash flow or marketing) or an interview with a fellow business owner or a subject-matter expert. The content is grounded in the host's extensive, multi-industry experience, prioritizing practical application over theoretical concepts.
“Unlike podcasts focused on high-growth tech startups or inspirational founder stories, this show is relentlessly practical, focusing on the nuts-and-bolts operations of Main Street businesses. Host Henry Lopez acts as both an experienced guide and a curious student, using his own diverse business background to ground conversations and clarify complex topics for his audience.”
Who hosts this show
Henry Lopez is a serial entrepreneur who has been involved in more than a dozen businesses since 1991, including ventures in restaurants, real estate, car washes, and IT. He hosts "The How of Business" podcast, drawing on over 35 years of experience in both corporate IT and hands-on business ownership. Through his coaching company, Levante Business Group, he offers consulting and educational resources for entrepreneurs.
Credentials & credits
- Serial entrepreneur (12+ businesses since 1991)
- Small Business Coach & Consultant
- Managing Partner of Levante Business Group
- Former careers in IT, sales, and sales training
- Volunteer Mentor with SCORE
- Experience in franchising, buying, and selling businesses
Other ventures
- Levante Business Group (coaching and consulting)
- L3 Destinations (travel agency)
- Office Evolution of Plantation (co-working franchise partner)
- iTopIt (frozen yogurt, former)
- Wild Blue Car Wash (former)
- Old World Salons (salon suites, former)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01From Psychiatrist to Practice OwnerJun 22, 2026 · 33 min
- 02How PEOs (Professional Employer Organizations) Help Small BusinessesJun 15, 2026 · 37 min
- 03Incorruptible: How Great Companies Stay Great with Eric RiesJun 1, 2026 · 50 min
- 04(Video) Selling a Business Roundtable: Exit Planning, Valuation & Deal StructureMay 31, 2026 · 29 min
- 05Selling a Business Roundtable: Exit Planning, Valuation & Deal StructureMay 25, 2026 · 29 min
- 06How to Build a Predictably Profitable Small BusinessMay 18, 2026 · 37 min
- 07Episode 607 - Growing a Business: Cash Flow, Debt & RelationshipsMay 12, 2026 · 16 min
- 08Growing a Business: Cash Flow, Debt & RelationshipsMay 11, 2026 · 16 min
Notable episodes
- 01Incorruptible: How Great Companies Stay Great with Eric Ries
Features the renowned author of 'The Lean Startup' and breaks down how to build a mission-driven company, using compelling stories from major brands like Patagonia and Cloudflare.
- 02How PEOs (Professional Employer Organizations) Help Small Businesses
A highly practical episode that demystifies a complex but valuable service for small businesses, showcasing the show's core strength in making difficult topics accessible.
- 03From Psychiatrist to Practice Owner
A perfect case study of the show's target audience: a highly trained professional navigating the transition to entrepreneurship and learning business skills on the fly.
What you'll be asked on this show
Henry Lopez is a structured and clarifying interviewer who acts as a proxy for the listener. He often opens by establishing a guest's origin story before moving chronologically or thematically through their expertise. He frequently paraphrases a guest's points to ensure understanding and simplify complex ideas, using phrases like "So, what you're saying is..." to distill the core takeaway. Rather than aggressive pushback, he probes by asking for practical examples, definitions of key terms ("Tell me more about 'financial gravity'"), or the specific steps a listener should take. His interviews are methodical and educational, designed to extract actionable advice rather than just tell a story.
The show follows a structured weekly format, alternating between interviews, solo topic episodes, and roundtable discussions. Host Henry Lopez is methodical, often setting a clear agenda at the start of an episode. He uses clarifying questions and analogies to make complex subjects like PEOs or financial modeling accessible to a general business audience.
Questions Henry Lopez keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Henry Lopez reaches for it.
origin
2- Q.01
“What's the origin story of your business?”
He often asks this early to understand the catalyst and initial intent behind the venture.
- Q.02
“Did you always plan to start your own business?”
This question explores whether the guest's path to entrepreneurship was intentional or opportunistic.
process
2- Q.01
“Can you define [complex business term] for us?”
He uses this to break down jargon (like PEOs) into simple terms for the audience.
- Q.02
“What were some of the biggest business challenges in the early days?”
This question is used to elicit stories about early struggles and the lessons learned from them.
advice
5- Q.01
“How can a listener practically apply this concept to their business?”
He asks this to translate theoretical advice into concrete, actionable steps.
- Q.02
“At what point or size does it make sense for a business to use this?”
He asks this to help listeners self-identify if a particular solution is right for their current stage.
- Q.03
“What does a successful partnership or outcome look like?”
This helps paint a clear picture of the ideal result for the listener considering a similar path.
- Q.04
“How do you suggest a business owner go about finding the right [partner/service]?”
A signature closing question that provides a direct call to action for the audience.
- Q.05
“Can you elaborate on that statistic or claim you mentioned?”
He uses this to dig deeper into a compelling data point to understand the 'why' behind it.
money
1- Q.01
“How is this service typically priced or paid for?”
This question addresses the practical financial considerations for a small business owner evaluating a new tool or service.
mindset
2- Q.01
“What's the difference between your skills as a [professional] and as a business owner?”
He uses this to highlight the mindset shift required when a skilled practitioner becomes an entrepreneur.
- Q.02
“What do you enjoy most about owning the business now?”
Asked towards the end of an interview to explore the personal and professional rewards of entrepreneurship.
Signature segments
- · Host self-introduction: "This is Henry Lopez."
- · Show tagline: "The podcast that helps you start, run, and grow your small business."
- · Directing listeners to the show notes page at thehowofbusiness.com
- · Mid-episode ad break with host read
- · Interviews with small business owners and subject-matter experts
Topics covered repeatedly
Who gets booked here
Guests are typically either experienced small business owners sharing their origin stories and operational lessons (like a psychiatrist who started his own practice) or subject-matter experts and authors (like Eric Ries) who provide specialized advice on topics like HR, marketing, or finance.
- Dr. Duncan Gillon From Psychiatrist to Practice Owner
- Casey Clarkon How PEOs (Professional Employer Organizations) Help Small Businesses
- Eric Rieson Incorruptible: How Great Companies Stay Great with Eric Ries
- Giuseppe Grammaticoon Selling a Business Roundtable: Exit Planning, Valuation & Deal Structure
- Rocky Lalvanion Selling a Business Roundtable: Exit Planning, Valuation & Deal Structure
- David Barnetton Selling a Business Roundtable: Exit Planning, Valuation & Deal Structure
- Mike Michalowiczon How to Build a Predictably Profitable Small Business
Where to find this show
Audience & reach
Sponsors are a mix of the host's own B2B services (coaching, bookkeeping) and affiliate partners offering products relevant to small business owners, such as franchise guides. This suggests an ideal sponsor provides a direct service or tool that helps entrepreneurs start, run, or grow their business.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Henry Lopez
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People also ask
- Who is the host of The How of Business?
- The host is Henry Lopez, a serial entrepreneur and small business coach with over 35 years of experience.
- Is The How of Business podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- What is the format of the show?
- The show consists of weekly episodes, around 30-45 minutes long, that are either interviews with business owners and experts or focused discussions on specific business topics.
- How can I pitch a guest for the podcast?
- The official website has a guest submission form for entrepreneurs and professionals who are willing to share their knowledge and experience.
- Where can I listen to the podcast?
- The podcast is available on its official website, thehowofbusiness.com, and on all major podcast platforms like Apple Podcasts, Spotify, and YouTube.
- What kind of topics does the podcast cover?
- It covers the full lifecycle of a small business, including starting, running, growing, and exiting, with topics like finance, marketing, HR, and operations.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Henry Lopez - Full Biographythehowofbusiness.com
- [02]Henry Lopez Media Pagethehowofbusiness.com
- [03]Small Business Podcast with Serial Entrepreneur Henry Lopezthehowofbusiness.com
- [04]Henry Lopez | Serial Entrepreneur, Small Business Coach - Udemyudemy.com
- [05]Small Business Coaching - Henry Lopezthehowofbusiness.com
- [06]Where to Listen to The How of Business Podcastthehowofbusiness.com
- [07]Henry Lopez of Levante Business Group - Investor Connectinvestorconnect.org
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