The Financial Planner Life Podcast cover art
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The Financial Planner Life Podcast

A UK-based podcast using candid interviews to explore the careers, challenges, and human side of the financial planning profession.

The brief

This is a trade podcast for the UK's financial planning community, focusing on career development, personal journeys, and the realities of the profession. Rather than technical market analysis, it explores the human element: how to get into the industry, the emotional toll of the work, and building a successful practice. The host, a long-time industry recruiter and media entrepreneur, uses the platform to spotlight talent and discuss industry-wide challenges like recruitment and representation.

The podcast stands out by focusing on the 'life' of a financial planner, not just the finances. Host Sam Oakes brings a recruiter's perspective, often framing conversations around career paths and talent attraction, and openly discusses his own business-building journey, making the show feel like a public conversation about the industry's future.
— What makes it distinctive
§1 · The host

Who hosts this show

The Financial Planner Life Podcast offers an intimate and honest account of the UK financial planning industry. Host Sam Oakes interviews guests from various roles and career stages—including planners, business owners, and paraplanners—to share their stories of success, failure, and learning. The show covers topics from mindset and motivation to diversity and inclusion, aiming to educate and spark conversations about subjects not always openly discussed in the profession.

AI-extracted bio · help us verify· Source: gemini-video-grounded

Credentials & credits

  • Host of the award-winning Financial Planner Life Podcast.
  • Founder of Financial Planner Life Studios.
  • Former Director and 50% partner at Recruit UK, a financial planning recruitment firm.
  • Former Head of Creative for Hoxton Wealth in Dubai.
  • Board member for Talk Club, a men's mental fitness charity.
  • Over 20 years in the financial services industry, starting as a trainer at Aviva.

Other ventures

  • Financial Planner Life Studios (creative production hub).
  • Recruit UK (exited in 2024).
  • Hoxton Wealth (former Head of Creative).
  • Talk Club (board member).
§2 · Classification

What kind of podcast

§3 · Cadence & catalog

When new episodes drop

§3b · Editor's picks

Notable episodes

AI-extracted picks + commentary · help us verify
  1. 01
    £100,000 a Year for care costs, and Financial Planners Don't Know What to Do!

    Highlights a critical knowledge gap in the profession with staggering statistics and features a guest whose personal story inspired her business.

  2. 02
    Why I Chose a Career in Financial Planning (After Doubting It)

    A powerful case study on the importance of representation, showing how a single conversation can change a career trajectory.

  3. 03
    Why I Became a Financial Adviser (After Wasting Money in Rugby)

    An excellent example of the show's focus on non-traditional career paths into financial planning, featuring a professional athlete's transition.

§4 · Signature

What you'll be asked on this show

AI-extracted from recent episodes · help us verify
How the host interviews

Sam Oakes begins interviews by having guests introduce themselves and their work, before diving into their personal journey and how it shaped their career. He consistently steers the conversation back to the practical implications for his financial planner audience, often asking directly, "Why should financial planners care about this topic?". He uses clarifying questions to simplify complex subjects and is an active listener, building follow-up questions directly from a guest's previous statement. Oakes frequently shares his own experiences as a recruiter and media entrepreneur, making the interview a collaborative dialogue rather than a simple Q&A.

The show is an interview-based format where the host, Sam Oakes, is an active participant. He often relates guest stories back to practical takeaways for his audience of planners. Conversations are collaborative, with Sam sometimes sharing his own business vision and using the guest's story to frame a larger call to action.

Questions the host keeps coming back to

12 catalogued

If you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.

origin

2
  1. Q.01

    Can you introduce yourself and tell us about your journey?

    This is his standard opening to establish the guest's background and connect their personal story to their professional work.

  2. Q.02

    How did your past experience shape what you do now?

    Used to draw a direct line from a guest's previous career or life events to their current professional focus.

advice

2
  1. Q.01

    Why should financial planners care about this topic?

    He asks this to explicitly link the guest's expertise to the practical, day-to-day concerns of his audience.

  2. Q.02

    What should planners do when a client is in that situation?

    A direct request for actionable advice that the audience can apply in their own practice.

personal

2
  1. Q.01

    Why did you choose financial planning?

    This question seeks to uncover the core motivation behind a guest's career choice, often revealing personal values.

  2. Q.02

    What about the wellbeing of the individuals involved?

    After discussing financial and technical aspects, he asks this to bring the focus back to the human and emotional toll.

process

3
  1. Q.01

    What struggles or strains happen when people enter [a specific system, like care]?

    Probes the specific challenges and pain points within a complex process that planners need to understand.

  2. Q.02

    When does the conversation about [a difficult topic, like care] typically happen?

    This question identifies the common triggers for important financial planning conversations.

  3. Q.03

    Where are you in your qualification journey right now?

    Asked to trainees or those still studying to ground the conversation in their current progress and challenges.

mindset

1
  1. Q.01

    What's it like getting back into studying after a long break?

    This question explores the personal and mindset challenges of professional development for adult learners.

industry

1
  1. Q.01

    Does representation play a part in how people see themselves in this profession?

    Broadens a personal story about identity into a wider industry theme about diversity and inclusion.

future

1
  1. Q.01

    Do you see yourself as employed or self-employed in the future?

    This question explores a guest's long-term career ambitions and their preference for different work structures.

Signature segments

  • · Framing the podcast's mission as being 'all about representation'.
  • · Asking guests why financial planners should care about their topic.
  • · Sharing his own journey of building businesses in the financial media space.
  • · Discussing the industry's talent shortage and the need for new entry pathways.

Topics covered repeatedly

Financial Planning CareersCareer TransitionProfessional QualificationsEntrepreneurship in FinanceLong-Term Care PlanningClient ManagementUK Financial ServicesRecruitment and TalentDiversity and RepresentationAdviser Mindset and Wellbeing
§5 · Guests

Who gets booked here

AI-extracted guest list + profile · help us verify
Typical guest

Guests are typically UK financial services professionals at all career stages. The show books everyone from trainees just starting their qualification journey to founders of multi-million-pound firms, as well as experts in related fields like long-term care.

Recent guests
  • Hannah
    on Why I Chose a Career in Financial Planning (After Doubting It)
  • Stephanie Leung
    on £100,000 a Year for care costs, and Financial Planners Don't Know What to Do! - Karehero can help!
  • Ethan Waller
    on Why I Became a Financial Adviser (After Wasting Money in Rugby)
  • Andreas Hollas
    on International Expat Financial Advice with Andreas Hollas - Titan Wealth
  • Chris Larkin
    on 39% of us don't trust financial planners, take 'Adviser Advantage' test for free from Big Rock
§6 · Channels & links

Where to find this show

§7 · Stats

Audience & reach

YouTube · first-party
Subscribers
6.3K
6,330
Avg views / video
284
Trailing window
Total views
452K
452,163
Videos published
613
Sponsor readEstimated

Sponsorship appears geared towards B2B service providers for financial advisers. Based on observed episodes and calls-to-action, sponsors include consultancies (Big Rock), tech platforms (Karehero), and training companies (Redmill Advance) that aim to help financial planners improve their business.

AI-extracted sponsor read · help us verify

Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.

§8 · Contact

Pitch this show

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Host / booking email
s•••@•••.com
Public channels

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§9b · FAQ

People also ask

AI-extracted researched answers · help us verify
What is the host's real name?
The host is Sam Oakes.
Is the podcast still running?
Yes, the podcast publishes episodes weekly.
What is the format of the show?
It is an interview-based podcast where host Sam Oakes has in-depth conversations with professionals in the UK financial planning industry.
Who is the podcast for?
The podcast is for current and aspiring financial planners, paraplanners, and anyone working in or curious about the UK financial planning profession.
What is Sam Oakes's background?
Sam Oakes has over 20 years in financial services, starting as a trainer before co-founding and running a major financial planning recruitment firm, Recruit UK, for 16 years. He is now a media entrepreneur focused on the financial planning industry.
Last updatedJun 29, 2026Not yet host-verified
Research depthDeep dossierHigh confidence · Jun 29, 2026 · gemini-2.5-pro

Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.

§9c · Methodology

Sources & how this page was built

This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence

  1. [01]Official Websitefinancialplannerlife.com
  2. [02]Sam's Story - Financial Planner Lifefinancialplannerlife.com
  3. [03]Financial Planner Life Podcast - Aboutpodchaser.com
  4. [04]Financial Planner Life Podcast - Listen Noteslistennotes.com
  5. [05]Financial Planner Life Podcast - Buzzsproutbuzzsprout.com
  6. [06]Hoxton Capital Management appoints Sam Oakes as its first head of creativeinternational-adviser.com
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