The Business Of Advice Podcast
The co-founder of a leading financial services firm interviews authors and experts to translate their big ideas into practical business advice.
This is a masterclass in business ownership, framed for the independent financial advisor. Host Cody Foster leverages his position as a successful founder to deconstruct the frameworks of best-selling authors and high-profile CEOs like Dave Ramsey and Daniel Pink. The conversations are less about niche market tactics and more about the evergreen principles of scaling a business, leading a team, and developing an entrepreneurial mindset.
“Cody Foster isn't just a host; he's a practitioner who has built a billion-dollar enterprise on the very principles he discusses. He frequently connects guest insights back to his own company, Advisors Excel, or to the specific challenges his advisor clients face, giving the advice an immediate, real-world validation that other business podcasts lack.”
Who hosts this show
Cody Foster is the co-founder of Advisors Excel, a large marketing organization that provides back-office support and growth strategies for independent financial advisors. He started the firm in 2005 with David Callanan and Derek Thompson. On the podcast, Foster's stated mission is to help good financial advisors become great business owners by interviewing thought leaders on topics like marketing, leadership, and company culture.
Credentials & credits
- Co-Founder, Advisors Excel
- B.A. in Mass Media, Washburn University
- Chairman, Greater Topeka Partnership
- Columnist, Kiplinger
- Founder, AIM Strategies, LLC
Other ventures
- AE Wealth Management
- The Cyrus Hotel (Lead Investor)
- Iron Rail Brewing (Lead Investor)
- The Pennant (Lead Investor)
- Top Tank Topeka (Founding Investor)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Dr. Benjamin Hardy: Scale Your Business 10xMay 21, 2026 · 1h 04m
- 02Ben Sullivan: Turn Market Volatility into OpportunityMay 7, 2026 · 49 min
- 03Mac Lake: The Insurance Most Advisors IgnoreApr 23, 2026 · 1h 04m
- 04Daniel Pink: The New ABCs of SellingApr 9, 2026 · 1h 00m
- 05Dave Ramsey Reveals His #1 Rule for Building a High-Performance Team & MoreMar 26, 2026 · 1h 01m
- 06Sahil Bloom: 5 Assets That Matter More Than CashMar 12, 2026 · 57 min
- 07Zack Kass: Use AI to Improve Client RelationshipsFeb 26, 2026 · 53 min
- 08Ep. 116 – David Callanan: 6 Lessons to Reignite Your BusinessFeb 12, 2026 · 44 min
Notable episodes
- 01Dr. Benjamin Hardy: Scale Your Business 10x
A deep dive into the mindset required for exponential growth, explaining the core concepts from Hardy's popular book '10x Is Easier Than 2x'.
- 02Dave Ramsey Reveals His #1 Rule for Building a High-Performance Team & More
Features a high-profile entrepreneur sharing specific, non-traditional rules for hiring, building team unity, and scaling a business without debt.
- 03Ben Sullivan: Turn Market Volatility into Opportunity
A practical guide for the show's core audience on client communication and investment strategy during uncertain times, featuring the host's own CIO.
What you'll be asked on this show
Foster runs a structured and respectful interview. He typically opens by asking about the guest's origin story or professional path to establish their authority. His primary mode of inquiry is to ask guests to unpack their signature concepts ('Can you explain the 'Gap vs. The Gain' concept?') or to translate their expertise into actionable advice for his specific audience ('What advice would you give advisors on how to communicate...?'). He doesn't use pushback or confrontation; instead, he builds rapport by affirming the value of the guest's work and sharing anecdotes of its application within his own business ecosystem. His signature move is to hold up a physical copy of the guest's book, grounding the theoretical conversation in a tangible product.
The show is a long-form, one-on-one interview format. Foster begins with a detailed, laudatory introduction of the guest, often reading from their bio and highlighting their key accomplishments. He uses the guest's own books and core concepts as the primary structure for the conversation, ensuring a focused and deep discussion.
Questions the host keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Can you share your background and the path that led you to this work?”
This is his standard opening to establish the guest's credibility and personal story.
craft
2- Q.01
“Could you explain your core concept of [book title or framework] for my audience?”
He uses this to have the expert define their main idea in their own words, like 'The Gap vs. The Gain'.
- Q.02
“Can you explain the practical value of [technical strategy] for clients?”
Used to break down technical topics like tax-loss harvesting into tangible client benefits.
advice
4- Q.01
“What's a common trap or mistake you see entrepreneurs make in this area?”
This question seeks to identify common blind spots and provide cautionary advice for business owners.
- Q.02
“How would you advise a financial advisor on communicating [complex topic] to their clients?”
He directly translates the guest's expertise into communication scripts for his target audience.
- Q.03
“What should a leader look for in a potential leader, beyond just their performance numbers?”
Focuses on the practical application of leadership principles in hiring and promoting.
- Q.04
“How do you help leaders overcome the challenge of becoming the bottleneck in their own business?”
This targets a specific, common pain point for the founder audience related to delegation.
process
2- Q.01
“What's the simplest way for a small business to start implementing this idea?”
Foster asks this to get a practical first step for listeners who might feel overwhelmed.
- Q.02
“How can a growing business maintain discipline while also trying to innovate?”
This question addresses the core tension between sticking with a proven process and embracing change.
mindset
1- Q.01
“What leadership shift do founders often realize too late?”
This aims to uncover a crucial, often-missed insight for business owners about their own growth.
Signature segments
- · Tagline: '...where we help good advisors become great business owners.'
Topics covered repeatedly
Who gets booked here
Guests are typically high-profile, best-selling authors, organizational psychologists, and renowned business leaders with established, well-defined frameworks (e.g., Dr. Benjamin Hardy, Daniel Pink, Dave Ramsey). The show also features internal experts, like the CIO of his own firm, to discuss specific industry trends.
- Dr. Benjamin Hardyon Scale Your Business 10x
- Ben Sullivanon Turn Market Volatility into Opportunity
- Mac Lakeon The Insurance Most Advisors Ignore
- Daniel Pinkon The New ABCs of Selling
- Dave Ramseyon Dave Ramsey Reveals His #1 Rule for Building a High-Performance Team & More
- Sahil Bloomon 5 Assets That Matter More Than Cash
- Zack Kasson Use AI to Improve Client Relationships
Where to find this show
Audience & reach
The podcast serves as a powerful content marketing engine for the host's primary business, Advisors Excel. It showcases the firm's ethos of helping advisors grow their businesses, effectively acting as a lead generation tool for attracting high-quality financial advisors to their platform.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
j•••@•••.ukFree: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who is the host of The Business of Advice?
- The host is Cody Foster, co-founder of Advisors Excel, a marketing and business development company for financial advisors.
- What is the podcast's format?
- It is a long-form interview show where Cody Foster speaks with one guest per episode, typically a best-selling author or business expert.
- Is The Business of Advice podcast still active?
- Yes, the podcast releases new episodes regularly. The most recent episodes are from May 2026.
- Who is the target audience for this podcast?
- The primary audience is independent financial advisors who want to grow their practice into a larger business, but the topics are relevant to most entrepreneurs.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- What kind of guests are featured?
- Guests are typically prominent authors, leadership coaches, and successful entrepreneurs like Dave Ramsey, Daniel Pink, and Dr. Benjamin Hardy.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Who We Are | Advisors Exceladvisorsexcel.com
- [02]The Business of Advice Podcastbusinessofadvicepodcast.com
- [03]Welcome to The Business Of Advice podcast - YouTubeyoutube.com
- [04]The Undeniable Value of Investing in the Growth of Your People, with Cody Fostercoeffex.com
- [05]Articles by Cody Foster | Kiplingerkiplinger.com
- [06]Last Word with Cody Foster - TK Business Magazinetkmagazine.com
- [07]Kansas Profile – Now That's Rural: Cody Foster, Advisors Excelblogs.k-state.edu
Podcasts like The Business Of Advice Podcast
Silicon Valley Girl
Silicon Valley Girl
An entrepreneur interviews the founders and scientists building the next wave of AI to uncover practical strategies for career and business growth.
The Arena
The Arena
A daily sports debate show where 3-time NBA All-Star Gilbert Arenas and a panel of former pros give unfiltered takes on basketball news.
Backstage with Millionaires
Pankaj Chauhan
A weekly news show and documentary-style channel breaking down the biggest stories and trends in the Indian startup and venture capital ecosystem.
Thomas Brush
Thomas Brush
A podcast for aspiring indie game developers, hosted by a solo dev who interviews peers about the practical and emotional journey of making games.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
Rusty Quill Podcasts
Rusty Quill Podcasts
A network feed from a London-based production house specializing in full-cast speculative fiction and horror audio dramas.
HAHA Podcast
Three Korean-American sisters and YouTubers bring their chaotic, unfiltered group chat to a weekly video podcast.
Sports Yaari
Sports Yaari
A high-cadence Indian sports media channel delivering daily news, reactive analysis, and passionate opinions primarily focused on the Indian national cricket team.