The Business Game
A business podcast that breaks down growth into 10 revenue-based levels, with founders sharing real numbers and mistakes from their specific stage.
This is a structured interview show that uses a rigid framework of 10 revenue 'levels' to ground conversations with founders. Unlike general business advice shows, each episode focuses on the specific challenges of a single level (e.g., $1M-$3M), forcing guests to share concrete numbers, mistakes, and strategies relevant to that stage. The show's identity is built on 'No hype. No gatekeeping,' delivering practical insights for operators.
“Its most distinctive feature is the '10-Level framework' which forces a highly specific, practical conversation about business scaling, avoiding the generic advice common in the category. The stated focus on 'real numbers, real mistakes' is a core part of its identity.”
Who hosts this show
Hosted by Steve Plummer and Kalena Stano, The Business Game provides a structured breakdown of what it takes to build and scale a business. The show is built around a 10-Level framework based on revenue, from startup to exit, ensuring every conversation with a founder is grounded in the specific problems of their current stage. It avoids hype and recycled advice, focusing instead on real numbers, real mistakes, and the actual decisions that helped guests level up.
Credentials & credits
- Kalena Stano: Founder and CEO of Lendy, a tech and sustainability startup.
Other ventures
- The Business Game Group
What kind of podcast
When new episodes drop
- 01He Built the First Pharma Franchise in America. No Investors. No BlueprintJun 25, 2026 · 1h 02m
- 02Following Your Competitors Is the Fastest Way To Fail (Here's What To Do Instead!)Jun 22, 2026 · 1h 07m
- 03
- 04The AI Trick That Saves My Business Hours Every WeekJun 15, 2026 · 55 min
- 05I Inherited a 60-Year-Old Business – Then Had to Modernise It Without Ruining ItJun 11, 2026 · 1h 13m
- 0610 Million Views, Airport Deals and Building a Million-Dollar BrandJun 8, 2026 · 55 min
Notable episodes
- 01He Built the First Pharma Franchise in America. No Investors. No Blueprint
Features a guest who bootstrapped an entirely new business model—a pharmaceutical franchise—in one of the world's most regulated industries.
- 02After 30 Years in Software, He Says Claude Is the Best Developer He's Ever Worked With
Provides a strong, timely take on how AI is fundamentally changing software development, arguing that traditional agencies are becoming obsolete.
- 03Following Your Competitors Is the Fastest Way To Fail (Here's What To Do Instead!)
Includes a candid story about a major business failure and shares a clear, actionable strategy called 'Risk Reversal' that led to massive success.
What you'll be asked on this show
It's a two-host interview format, usually featuring Steve Plummer and Kalena Stano. They guide the guest through their business journey within the context of a specific 'Level'. Episodes conclude with a signature 'Quick Fire Questions' segment and a final philosophical question about 'winning'.
Questions the host keeps coming back to
- “If business truly is a game, how do you define winning?”
- “What's your book or podcast recommendation?”
- “If you weren't doing what you're doing now, what career would you choose?”
- “What was your first job?”
- “What's your go-to productivity hack?”
- “Android or iPhone?”
- “What is your coffee order?”
- “Office or work from home?”
- “What's one mistake that you see other founders at your stage making over and over again?”
- “What did you have to personally stop doing to become the leader the business needs?”
Signature segments
- · The '10-Level' framework for business growth
- · The 'Quick Fire Questions' segment
- · The final interview question: 'If business truly is a game, how do you define winning?'
Topics covered repeatedly
Who gets booked here
The show books founders, CEOs, and operators who have successfully navigated a specific revenue stage and are willing to be transparent about their numbers, failures, and key decisions. Guests range from bootstrapped entrepreneurs to leaders of companies with over $50M in revenue.
- Barry Patelon He Built the First Pharma Franchise in America. No Investors. No Blueprint
- Michael Barbaritaon Following Your Competitors Is the Fastest Way To Fail (Here's What To Do Instead!)
- Paul Salvageon After 30 Years in Software, He Says Claude Is the Best Developer He's Ever Worked With
- Robyn Andersonon The AI Trick That Saves My Business Hours Every Week
- Chad G. Baueron I Inherited a 60-Year-Old Business – Then Had to Modernise It Without Ruining It
- Laura Campbellon 10 Million Views, Airport Deals and Building a Million-Dollar Brand
Where to find this show
Audience & reach
Estimated: The podcast attracts B2B sponsors offering tools and services for scaling businesses, particularly in marketing (HighLevel), sales (HubSpot), and operations (Tala Offshore).
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of The Business Game?
- The primary hosts are Steve Plummer and Kalena Stano. The production team also includes co-host Jaimie Allotta and producer Lisa De Angelis.
- Is the podcast still running?
- Yes, it is actively releasing new episodes twice a week, typically on Mondays and Thursdays AEST.
- What is the format of the show?
- It is an interview-based podcast where the hosts talk to a founder or CEO about their business journey, framed within a specific revenue 'Level'. Episodes end with a quick-fire question round.
- What are the 'Levels' mentioned in every episode?
- The 'Levels' are a 10-part framework the show uses to categorize businesses by revenue and complexity, from Level 1 (Startup & Survival) to Level 10 (Legacy & Exit). This ensures each episode's advice is specific to a particular stage of growth.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]The Business Game (Official Site)thebusinessgamegroup.com
- [02]The Business Game - Apple Podcastspodcasts.apple.com
- [03]The Business Game - YouTubeyoutube.com
- [04]Our Guests on Podcast - Global Business Leadersthebusinessgamegroup.com
- [05]Contact Us - The Business Game Group Podcastthebusinessgamegroup.com
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