Sports Management Podcast
Hosted by Sports Management
A veteran sports marketing CEO interviews global leaders about the business behind the game, from career paths to commercial strategy.
This is a long-form interview show focused on the business and operational side of the global sports industry. Host Marcus Luer sits down with federation presidents, C-level executives, former elite athletes turned entrepreneurs, and other industry leaders. The conversations are less about on-field action and more about career trajectories, commercial strategies, governance, and the mechanics of running a sports-related business.
“Unlike podcasts focused on athlete performance or fan commentary, this show provides a C-suite perspective. The host's own extensive career as a sports marketing CEO in Asia allows for peer-to-peer conversations that dig into the specifics of media rights, private equity, and global market expansion.”
Who hosts this show
The Sports Management Podcast is hosted by Marcus Luer, the founder and Group CEO of Total Sports Asia (TSA), a major sports marketing agency. Considered a foundational figure in Asia's sports marketing industry, Luer has over 25 years of experience in media rights, sponsorship, and event management. He created this podcast to interview fellow executives, entrepreneurs, and professionals, exploring their career journeys and the business side of the global sports world.
Credentials & credits
- Group CEO, Total Sports Asia (TSA)
- Co-Founder, GLORY Sports International (Kickboxing)
- Founder, Total Esports (TES)
- Founder, Branded Real Estate (BRE)
- Member, "SBI 200 Team" (Sports Business International)
- Chapter Chair, YPO Gold Malaysia
Other ventures
- Total Sports Asia
- GLORY Kickboxing
- Total Esports (TES)
- Branded Real Estate (BRE)
- SportsFix
- Pangea Cup
What kind of podcast
When new episodes drop
- 01
- 02Why Mindset Is 80% of Performance | Sherry LevinJun 15, 2026 · 52 min
- 03#255 The Winning Mindset: Leadership, Resilience & Mental Performance | Sherry LevinJun 15, 2026 · 46 min
- 04
- 05#254 The Business of Volleyball: 800 Million Fans and Massive Growth PotentialJun 8, 2026 · 33 min
- 06Lise Klaveness on FIFA, Equality, World Cups & Leading Norwegian FootballJun 1, 2026 · 47 min
- 07
- 08#252 Why Padel Clubs Succeed (And Why Others Fail) | CEO Patricio MisitranoMay 25, 2026 · 35 min
Notable episodes
- 01#256 From Olympic Swimmer to Entrepreneur | Ioannis Drymonakos
A clear example of the show's focus on career transitions, tracing a three-time Olympian's journey from elite athlete to sports tourism entrepreneur.
- 02#253 Leading Football Through Controversy | Lise Klaveness
Features a high-profile and influential guest, the President of the Norwegian Football Federation, discussing major issues in global football governance like FIFA and human rights.
- 03#255 The Winning Mindset | Sherry Levin
This episode dives deep into the theme of mindset, a recurring topic on the show, with an expert coach who breaks down its importance and provides practical training techniques.
What you'll be asked on this show
The host, Marcus Luer, runs a structured and chronologically-driven interview. He typically opens by asking guests to introduce themselves in their own words, which allows them to frame their own narrative. From there, he guides the conversation along their career path, from early motivations (e.g., "Why did you decide to become a coach?") to major achievements and current ventures. He actively listens and builds his follow-up questions directly on the guest's statements, often asking for clarification or deeper detail (e.g., "In what ways were you demanding?"). Luer builds rapport by occasionally sharing his own related beliefs, creating a conversational dynamic rather than a rigid Q&A.
The podcast features one-on-one interviews that typically follow a guest's career chronologically. The host is well-researched, referencing specific milestones to guide the conversation. He often begins with a broad opening question before drilling down into specific topics with direct follow-ups.
Questions Sports Management keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Sports Management reaches for it.
origin
3- Q.01
“How would you give a brief introduction of yourself for the listeners?”
This is his standard opening move, allowing the guest to set the stage for their career and expertise.
- Q.02
“Can you tell us about how you first got into your sport or field?”
He often asks this early on to establish the guest's origin story and initial passion.
- Q.03
“Why did you decide to become a [coach, agent, etc.]?”
This question seeks the core motivation behind the guest's specific career path.
mindset
1- Q.01
“Why is [mindset, leadership, etc.] so important for athletes?”
Used to drill down into a guest's specific area of expertise or a key theme from their work.
advice
2- Q.01
“How do you actually train your mindset or other intangible skills?”
A follow-up question that pushes guests for practical, actionable advice beyond the theory.
- Q.02
“How do you know when to pivot versus when to push through a challenge?”
He asks this when a guest mentions a significant career change, probing the decision-making process.
craft
1- Q.01
“Has your leadership or coaching philosophy changed over time?”
He asks this of experienced guests to explore how their professional approach has evolved.
personal
2- Q.01
“What were the hardest parts of your elite career?”
This question is used to explore the challenges and adversity behind the success stories.
- Q.02
“What was it like to achieve a major milestone like the Olympics or a European record?”
He asks this to capture the personal feeling and impact of a major professional achievement.
money
1- Q.01
“Did that major win change anything for you career-wise, like funding or support?”
This question connects a sporting achievement to its practical business or financial consequences.
future
1- Q.01
“Can you tell us about your new venture or current project?”
This is how he transitions the conversation from the guest's past career to their present focus.
Topics covered repeatedly
Who gets booked here
Guests are typically seasoned professionals and leaders from across the sports ecosystem. This includes C-suite executives of commercial ventures (like Volleyball World), presidents of national federations, former elite athletes who have transitioned into business, and expert authors or coaches.
- Ioannis Drymonakoson #256 From Olympic Swimmer to Entrepreneur: Building a Sports Tourism Business | Ioannis Drymonakos
- Sherry Levinon #255 The Winning Mindset: Leadership, Resilience & Mental Performance | Sherry Levin
- Ugo Valension #254 The Business of Volleyball: 800 Million Fans and Massive Growth Potential
- Lise Klavenesson #253 Leading Football Through Controversy: FIFA, Equality & The Future of the Game | Lise Klaveness
- Patricio Misitranoon #252 Why Padel Clubs Succeed (And Why Others Fail) | CEO Patricio Misitrano
Where to find this show
Audience & reach
Sponsors mentioned in analyzed episodes include the ERP software Odoo, the e-commerce company Wayfair, and the audio post-production service Auphonic.com.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Sports Management
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People also ask
- Who is the host of the podcast?
- The host is Marcus Luer, the founder and CEO of Total Sports Asia, a prominent sports marketing agency he established in 1997.
- What is the podcast's format?
- It is a weekly, long-form interview podcast where the host speaks with a single guest from the sports industry each episode.
- Is the Sports Management Podcast still active?
- Yes, it releases new episodes on a weekly basis, typically on Mondays.
- What kind of topics are covered?
- The show focuses on the business side of sports, including career development, marketing, sponsorship, leadership, governance, and entrepreneurship.
- Where can I listen to the podcast?
- The podcast is available on YouTube and major podcast directories like Apple Podcasts and Spotify.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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