South African Digital Marketing Podcast
A South African digital marketer interviews the country's leading marketing minds on their careers, strategies, and the industry's evolution.
This is a weekly interview show focused squarely on the South African marketing landscape. Host Terence Mentor brings on a mix of agency heads, in-house marketing leaders, and tech founders to discuss their career paths, tactical challenges, and high-level strategic thinking. Conversations often explore the tension between timeless marketing principles and the rapid adoption of new technologies like AI.
“Unlike globally-focused marketing podcasts, this show is hyper-specific to the South African market, discussing local challenges, data, and career trajectories. The host's focus on drawing out each guest's personal career journey provides a strong mentorship angle.”
Who hosts this show
Terence Mentor is a South African digital marketer and content creator who hosts this podcast to facilitate continuous learning in the ever-changing marketing industry. He believes the best way to learn is by talking to the people doing the work, from CMOs to tech founders. He also runs the TM Digital agency and a private community for marketing professionals called the SA Marketers' Circle.
Credentials & credits
- Digital Marketer
- Content Creator
- Writer
- Speaker
- Founder of TM Digital
Other ventures
- SA Marketers' Circle (Paid Community)
- TM Digital (Agency)
- AfroDaddy (Parenting Content Creator)
What kind of podcast
- Country
- South Africa
- Region
- africa
When new episodes drop
- 01Boring equals death for B2BJun 26, 2026 · 42s
- 02Decision makers are people They like cool thingsJun 25, 2026 · 53s
- 03The Agile Solo Marketer: Strategies for impact and AI integrationJun 10, 2026 · 26 min
- 04"Data is not insight, and insight is not wisdom"May 20, 2026 · 27 min
- 05Automating growth for lean digital marketing teamsApr 22, 2026 · 32 min
- 06AI, agility, and office pets: Navigating the marketing landscape of 2026Mar 25, 2026 · 34 min
Notable episodes
- 01"Data is not insight, and insight is not wisdom"
Features a 40-year veteran CMO reflecting on the timeless principles of marketing versus transient data trends, offering high-level career wisdom.
- 02The Agile Solo Marketer: Strategies for impact and AI integration
A practical look at how a one-person marketing department uses AI, partnerships, and internal relationships to function effectively.
- 03Automating growth for lean digital marketing teams
Explores the challenges of building and marketing a marketing tool specifically for the South African market, with the CEO of Adbot.
What you'll be asked on this show
The format is a straightforward, one-on-one remote interview. Terence Mentor is a prepared and curious host, guiding conversations from broad career arcs to specific tool recommendations. The show has a consistent musical jingle and a clear structure, with the host often promoting his own marketing community in the outro.
Questions the host keeps coming back to
- “How did you get started in the marketing industry?”
- “What has challenged you as a marketing leader and how did you overcome it?”
- “What advice would you give to someone stepping into their first leadership role?”
- “What AI tool are you loving at the moment?”
- “Do you feel you have to always be up-to-date with the latest marketing tools and processes?”
- “What advice do you have for someone wanting to create their own marketing tool?”
- “What kind of mistakes do you see young marketing leaders make?”
Signature segments
- · Introductory music jingle and title card
- · Host's standard introduction of the podcast's mission
- · Promotion of the 'SA Marketers Circle' community
Topics covered repeatedly
Who gets booked here
Guests are typically senior South African marketing professionals, including former Chief Marketing Officers of major corporations, heads of marketing for growing companies, and CEOs of marketing technology startups.
- Amy Hopkinson The Agile Solo Marketer: Strategies for impact and AI integration
- Melanie van Rooyon "Data is not insight, and insight is not wisdom"
- Michelle Gieron Automating growth for lean digital marketing teams
- Darren Morrison AI, agility, and office pets: Navigating the marketing landscape of 2026
Where to find this show
Audience & reach
Sponsorship appears to be a mix of collaborations with other professionals (like Sean Loots) and promotion of the host's own paid community, the 'SA Marketers Circle'. The direct sponsorship model for third-party brands is not a prominent feature.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the podcast?
- The host is Terence Mentor, a South African digital marketer, writer, and content creator.
- What is the podcast's format?
- It is an interview-based show where Terence Mentor has one-on-one conversations with marketing professionals from South Africa.
- Is the podcast still active?
- Yes, the podcast appears to release new episodes regularly.
- Who is this podcast for?
- It's aimed at South African marketing professionals of all levels who want to learn from leaders in their local industry.
- How can I contact the podcast?
- The podcast description provides an email for thoughts and questions: [email — gated].
- Where can I listen to the podcast?
- The podcast is available on YouTube, Spotify, Acast, and other major podcast platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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