So New England Podcast
Hosted by So New England
A podcast celebrating New England's people, places, and culture, from local legends and content creators to multi-generational family businesses.
A conversational interview show that feels like a local radio program for the digital age, focused on the stories behind New England personalities and businesses. The podcast has two main formats: long-form, personality-driven interviews and a dedicated "Business Spotlight" series that profiles regional companies, often with their founders.
“Its hyper-regional focus is its key differentiator. Unlike broader culture podcasts, it's unapologetically for and about New England, using local slang and referencing shared cultural touchstones that might be lost on a national audience.”
Who hosts this show
Hosted by Rhode Island native Ian Brownhill, the So New England Podcast celebrates the people, places, and pride of the region. Brownhill, a content creator and actor, sits down with local entrepreneurs, chefs, athletes, and creators to discuss culture, food, sports, and the stories behind their success. The show aims to be a love letter to New England, highlighting what makes life "bettah" in the six-state region.
Credentials & credits
- Actor
- Content Creator
- Podcast Host
- Model
- Social Media Marketing Consultant
- Entrepreneur
Other ventures
- Bettah Socials (social media consulting)
- Life's Bettah in New England (merchandise line)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02Before Doctor Doom… Robert Downey Jr. Gave Us Tony Stark 🤯Jun 26, 2026 · 37s
- 03Ranking Volkswagens by what you actually need #vw #carguide #shortsJun 25, 2026 · 30s
- 04
- 05A WWII Vet, a Handshake Deal, and 78 Years of Volkswagen | BS #7Jun 23, 2026 · 48 min
- 06Marc Lewis Ranks Boston Teams and the Top Pick is CONTROVERSIALJun 19, 2026 · 11 min
- 07"Plymouth Rock Is a Joke" — Marc Lewis Holds Nothing Back | So New England #86Jun 16, 2026 · 1h 11m
- 08
Notable episodes
- 01"Plymouth Rock Is a Joke" — Marc Lewis Holds Nothing Back | So New England #86
Features a candid interview with a fellow content creator who openly discusses overcoming a gambling addiction and shares unfiltered opinions on New England culture.
- 02A WWII Vet, a Handshake Deal, and 78 Years of Volkswagen | BS #7
A deep dive into the 78-year history of a single family-owned business, highlighting a compelling origin story rooted in post-WWII America.
- 03The Ancient Sport Returning to New England: Celtic Strength World Championship | BS#6
Showcases the podcast's unique angle on culture by profiling a private chef working to revive ancient Celtic heritage sports in New England.
What you'll be asked on this show
Ian Brownhill opens interviews with a broad, multi-part question to elicit a guest's full origin story and motivations. He builds rapport by sharing his own experiences and discussing shared New England cultural touchstones, creating a peer-to-peer dynamic, especially with fellow creators. He often labels a guest's controversial opinion a "hot take" to add energy to the conversation and asks practical, advice-oriented questions toward the end of the discussion, such as tips for car buyers or aspiring creators.
Host Ian Brownhill, often joined by co-host RJ Travisano, maintains a friendly, conversational tone. The show has a signature opening, "Good friggin' morning from New England, folks," and uses a custom, New England-themed intro song. It features recurring segments like the "Business Spotlight" and a rapid-fire "So New England Segment" to generate opinionated takes.
Questions So New England keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when So New England reaches for it.
origin
1- Q.01
“Tell us your backstory, how you got started, and what your ultimate end goal is.”
This is his standard opening move to get the guest's complete origin story right at the top.
personal
5- Q.01
“What was it about New England that made you want to stay and run your business here?”
He asks this to ground the guest's story in a specific sense of place and regional pride.
- Q.02
“What's the most overrated and underrated thing about New England?”
A go-to question in his rapid-fire segment to elicit a strong, controversial opinion or "hot take."
- Q.03
“How would you rank the New England sports teams?”
Used to spark debate and reveal the guest's personal sports hierarchy, a key local topic.
- Q.04
“Rank the New England states from favorite to least favorite.”
This question is designed to generate a personal and potentially controversial ranking for entertainment.
- Q.05
“If you could add a seventh state or region to New England, what would it be?”
A fun, speculative question to explore a guest's personal and cultural preferences.
process
2- Q.01
“Is it tough to do business in [Rhode Island, etc.]?”
Asks this to understand the specific challenges and advantages of the local business climate.
- Q.02
“How has the digital world and online sales affected you as a [guest's profession]?”
He uses this to explore modern business challenges and how traditional industries are adapting.
controversy
1- Q.01
“What are some frustrating stereotypes or misunderstandings people have about your industry?”
This question allows the guest to debunk common myths and offer an insider's perspective.
advice
1- Q.01
“What advice would you give to someone in the market for [a new car, etc.]?”
He often closes discussions by asking for actionable advice for the listeners based on the guest's expertise.
money
1- Q.01
“As a fellow creator, how has [a specific platform feature] been for you?”
He asks this to create a peer-to-peer dialogue and compare notes on the creator economy.
Signature segments
- · "Good friggin' morning from New England, folks" opening
- · "Business Spotlight" segment
- · "So New England Segment" (rapid-fire questions)
- · Custom New England-themed intro song
- · Calling out a guest's "hot take"
Topics covered repeatedly
Who gets booked here
The show books New England-based guests with a strong connection to the region. This includes digital content creators, entrepreneurs, and the owners of multi-generational family businesses who can speak to the local culture and economy.
- Brad Scotton A WWII Vet, a Handshake Deal, and 78 Years of Volkswagen | BS #7
- Marc Lewison "Plymouth Rock Is a Joke" — Marc Lewis Holds Nothing Back | So New England #86
- Josh Mackintoshon The Ancient Sport Returning to New England: Celtic Strength World Championship | BS#6
Where to find this show
Audience & reach
The "Business Spotlight" series appears to feature direct sponsorships from the guest's company, as seen with Scott's Volkswagen. The host also organically promotes his own merchandise line, "Life's Bettah," by wearing it on the show.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the host's real name?
- The host's name is Ian Brownhill, a content creator and actor from Rhode Island.
- Is the So New England Podcast still running?
- Yes, the podcast is active and releases new episodes weekly, including both full-length interviews and shorter segments.
- What is the show's format?
- It is an interview-based podcast. The main format is a long-form conversation, and it also features a recurring "Business Spotlight" series profiling local companies.
- How can I pitch a guest for the show?
- The official website provides contact information for inquiries and collaboration opportunities.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and Spotify.
- Who are the guests on the show?
- Guests are typically New England-based entrepreneurs, content creators, business owners, and other personalities with a strong connection to the region.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About The So New England Podcastsonewengland.net
- [02]About — Ian Brownhillianbrownhill.com
- [03]Rhode Island’s Ian Brownhill Launches ‘So New England’ Podcastfun107.com
- [04]Q & A with actor, model and content creator Ian Brownhilloceanstatestories.org
- [05]Influencer: Meet Ian Brownhill | Hey Rhody Media Co.heyrhody.com
- [06]So New England Podcast with Ian Brownhill - Official Sitesonewengland.net
- [07]So New England with Ian Brownhill - Apple Podcastspodcasts.apple.com
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