saas group
Hosted by Anna Nadeina
Founders and experts share actionable stories about building, scaling, and sometimes exiting their B2B SaaS companies.
This is the content marketing arm of a SaaS acquisition firm, framed as a founder-to-founder conversation. Host Anna Nadeina uses her position as Head of Growth to dissect the real-world mechanics of building a SaaS business, from tactical pricing decisions and growth channel experiments to major strategic pivots like rebuilding around AI. The show is less about abstract inspiration and more about the specific, contemporary challenges faced by operators in the B2B SaaS world.
“Unlike general entrepreneurship shows, saas.unbound is tightly focused on the B2B SaaS niche, with the implicit context of its parent company being a potential acquirer. This leads to unusually candid conversations about growth metrics, pricing, and the realities of building a business that could one day be sold.”
Who hosts this show
saas.unbound is a podcast hosted by Anna Nadeina, Head of Growth at saas.group, an investment firm that acquires and scales SaaS companies. In casual, direct conversations, she interviews founders and operators about their journey from idea to exit, focusing on actionable insights, growth strategies, and mistakes to avoid. The show is produced by saas.group and serves as a content and community platform for the firm.
Credentials & credits
- Head of Growth at saas.group
- Host of the saas.unbound podcast
- Growth marketing specialist with a decade of experience
Other ventures
- Leads global events for saas.group
- Builds founder communities
- Author of articles on the saas.group blog
What kind of podcast
- Country
- Germany
- Region
- europe
When new episodes drop
- 01
- 02
- 03
- 04We doubled prices twice and kept 90% of our customers | J.Y. Delmotte @BuddiesHRMay 11, 2026 · 1h 00m
- 055 years of 100%+ growth with zero funding | Adnan Malik @ SoftwareFinderMay 4, 2026 · 39 min
- 06A serial bootstrapped SaaS founder's framework | Aaron Gibson @ HurreeApr 27, 2026 · 44 min
- 07The wrong way to bring AI into your SaaS | Leo Goldfarb @ AlbatoApr 20, 2026 · 59 min
- 08Pricing for Developers. Mistake most solo founders make | David Boyne @EventCatalogApr 13, 2026 · 46 min
Notable episodes
- 01Why vibe coding is a slot machine (and what to do instead) | Eric Ries @ Lean Startup
Features Eric Ries, author of the highly influential book 'The Lean Startup', discussing the evolution of his ideas and critiques of his own work.
- 02How game mechanics are changing B2B onboarding in 2026 | Karel Papik @ Product Fruits
A deep dive into a founder's decision to scrap their entire roadmap to pivot to AI, including the candid story of presenting the risky move to investors.
- 03Why your biggest pricing mistake is copying competitors and going cheaper | Mark Walker @ Nue
Provides specific, counterintuitive advice on SaaS pricing, including the recommendation to double the price your most expensive customer is paying.
- 04We doubled prices twice and kept 90% of our customers | J.Y. Delmotte @BuddiesHR
A highly specific case study on aggressive price increases, a common and difficult decision for SaaS founders, with transparent results.
What you'll be asked on this show
Anna Nadeina's interviews follow a consistent and logical three-act structure. She opens by establishing the guest's credibility and asking a broad origin story question like, "Can you share your background and how you got to where you are today?" to set the stage. In the second act, she drills down into the specifics of the guest's current company and its challenges, using their own words as a springboard for deeper questions about process, strategy, and technology (e.g., "How do you prioritize what features to build?"). She often brings in external market context, like a competitor's move or a new technology trend, to frame her questions. The final act pivots to extracting actionable advice for the audience, with questions about pricing, early-stage decisions, and growth strategies. She consistently paraphrases the guest's points to ensure clarity and guide the conversation toward its next logical step.
Host Anna Nadeina runs a structured, well-researched interview. She starts with the guest's origin story before moving logically into their company's mechanics and finally extracting broader, actionable advice for the audience. She frequently paraphrases guest answers to confirm understanding and smoothly transition to the next topic.
Questions Anna Nadeina keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Anna Nadeina reaches for it.
origin
1- Q.01
“Can you share your background and how you got to where you are today?”
This is her standard opening question, used to establish the guest's personal and professional origin story.
process
4- Q.01
“So, what is [your company] and what does it do?”
Asked after the origin story to transition the focus to the guest's current venture.
- Q.02
“Where do your customers come from, and what's your most successful growth strategy?”
A direct question to get tactical marketing and sales insights for the audience.
- Q.03
“How do you prioritize what features to build?”
This question probes the guest's product management philosophy and decision-making process.
- Q.04
“How does building for fast-growing companies affect your product?”
A question designed to surface the unique challenges of serving a demanding customer segment.
craft
1- Q.01
“What lessons from [a past experience] can you apply to your current work?”
She uses this to connect a guest's unique history, like gaming, to their current SaaS product.
advice
2- Q.01
“When should early-stage founders invest in [a specific business function]?”
This question seeks to provide clear, actionable advice for listeners at the beginning of their journey.
- Q.02
“What would be the first steps you'd recommend for a founder with a new idea?”
Aimed at capturing high-level, foundational advice for aspiring entrepreneurs.
money
2- Q.01
“When is the right time for a company to raise its prices?”
A common question that directly addresses a key financial decision point for SaaS founders.
- Q.02
“Is [a specific pricing model] only for certain companies, or can smaller SaaS companies use it?”
She uses this to test the general applicability of a specific business tactic discussed by the guest.
controversy
1- Q.01
“How do you handle customer trust issues related to [a new technology like AI]?”
She asks this to address the human and ethical side of implementing new, potentially controversial tech.
mindset
1- Q.01
“How do you look at metrics but still stay value-driven?”
This question explores the tension between quantitative data and a company's qualitative mission.
Signature segments
- · Opening with 'Welcome to another episode of SaaS Unbound'
- · Structured interviews moving from origin story to company details to advice
- · Episode descriptions using the 'We get into...' format
- · Focus on actionable insights and mistakes to avoid
Topics covered repeatedly
Who gets booked here
Guests are primarily founders and CEOs of B2B SaaS companies. The show features a mix of bootstrapped founders, those who have taken unique funding routes, and leaders of companies with significant market traction and high-profile clients.
- Karel Papikon How game mechanics are changing B2B onboarding in 2026
- Mark Walkeron Why your biggest pricing mistake is copying competitors and going cheaper
- Eric Rieson Why vibe coding is a slot machine (and what to do instead)
- J.Y. Delmotteon We doubled prices twice and kept 90% of our customers
- Adnan Malikon 5 years of 100%+ growth with zero funding
Where to find this show
Audience & reach
The podcast is produced by saas.group, a firm that acquires and scales SaaS businesses. The show positions saas.group as a knowledgeable, founder-friendly partner deeply embedded in the SaaS ecosystem, making it an effective branding and potential deal-sourcing channel.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is saas.unbound?
- It is a podcast hosted by Anna Nadeina of saas.group, featuring interviews with SaaS founders and experts about building and scaling their companies.
- Who is the host?
- The host is Anna Nadeina, the Head of Growth at saas.group. She is a growth marketing specialist with a decade of experience.
- What is the podcast's format?
- It's an interview-based show. Each episode features a casual but in-depth conversation with a single guest, typically a SaaS founder or CEO.
- Is the podcast still active?
- Yes, based on the recent episode dates from June 2026, the podcast is actively releasing new episodes on a weekly or bi-weekly basis.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Spotify, Apple Podcasts, and other major podcast platforms.
- How can I be a guest on the podcast?
- The saas.group website has a page with a form and contact information for potential guests to pitch themselves.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]saas.group | Podcastssaas.group
- [02]Anna Nadeina - Head of Growth, saas.groupsaas.group
- [03]saas.group - A great new home for your SaaS businesssaas.group
- [04]saas.unbound | Podcast on RSS.comrss.com
- [05]How Anna Nadeina From saas.group is Cautiously Optimistic About AI - Get Discovered Podcastprerender.io
- [06]saas.group YouTube Channelyoutube.com
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