Rebuilding SaaS Marketing, Digital Hunch Podcast
Hosted by Renata Zinnatullina
A podcast where B2B SaaS leaders share the story of how they rebuilt their marketing strategy after a core growth playbook stopped working.
This is a case-study-driven interview show for B2B SaaS professionals. Each episode isolates a single, critical pivot from a guest's company history, such as moving from SEO to ABM or rebuilding a product around AI. The host methodically unpacks the 'why' behind the failure of an old strategy and the 'how' of the new one, focusing on tangible metrics, team changes, and expensive mistakes.
“Unlike shows that offer broad marketing tips, this podcast is built on narrative autopsies. Its signature is focusing on a single, painful story of 'rebuilding' per episode, revealing the specific inflection point where a successful strategy broke and what it took to find a new one.”
Who hosts this show
Rebuilding SaaS Marketing is a podcast hosted by Renata Zinnatullina, the co-founder and Growth Director at the Digital Hunch agency. Each episode is a deep dive into one specific story from a SaaS founder or marketing leader, focusing on how they navigated a major pivot after their primary growth channels, like SEO or PPC, began to fail. The show explores the messy, real-world process of rebuilding marketing and GTM strategies in the age of AI.
Credentials & credits
- Co-Founder & Growth Director at Digital Hunch
- Fractional CMO
- SaaS Marketing Strategist
Other ventures
- Digital Hunch (SaaS Growth Agency)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02
- 03
- 04
- 05Welcome to the podcast Rebuilding SaaS MarketingJan 6, 2026 · 26s
- 06Cursor as the operating system for B2B teams #aimarketingJan 6, 2026 · 5 min
- 07Plurio by Elly Analytics: Why B2B SaaS breaks and how AI-agents replace itJan 6, 2026 · 1h 03m
- 08BuddiesHR: What modern SaaS marketing looks like in 2025Dec 8, 2025 · 1h 10m
Notable episodes
- 01Userpilot: Why SEO stopped being enough, and how they rebuilt acquisition with ABM in 2026
A clear case study of a content-first company hitting the ceiling of SEO and pivoting to a successful, if initially difficult, ABM strategy to move upmarket.
- 02Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbook
Details the rare story of a company that reached significant ARR on a single paid channel (PPC) and then had to rebuild both its product and marketing strategy for the AI era.
- 03ChartMogul: What happens when a sales leader takes over marketing at a B2B SaaS company
A candid look at fixing foundational issues, with the CRO sharing the story of decommissioning a failed product and her advice on hiring the first two sales reps simultaneously.
What you'll be asked on this show
Renata Zinnatullina's style is that of a precise diagnostician. She prepares extensively, referencing a guest's past social media posts or company history to frame her questions. She opens by establishing the guest's core challenge as a story to be solved, often starting with a question like, "When did you feel that something was wrong?" to pinpoint the inciting incident. She probes for quantifiable business impact and isn't afraid to ask about failures, using questions like, "What was the most expensive marketing mistake you've made?" to get to the lesson. A recurring theme is exploring the balance between automation and human intuition, frequently asking guests what part of their AI-driven processes should remain human.
This is a single-host interview show where each episode focuses on one guest's story. The host, Renata Zinnatullina, frames each conversation as a narrative to be uncovered, using direct questions and summaries to guide the guest chronologically through their strategic pivot. The production is clean and focuses entirely on the conversation.
Questions Renata Zinnatullina keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Renata Zinnatullina reaches for it.
controversy
1- Q.01
“When did you feel that something was wrong or breaking with your marketing?”
This is her signature opening move to establish the story's inciting incident and the failure of a previously successful playbook.
advice
2- Q.01
“What was the most expensive marketing mistake you've made in the last year?”
She asks this directly to elicit candid reflections on failure and concrete financial consequences.
- Q.02
“What would you tell your past self when starting this new strategy?”
A closing question designed to distill the guest's entire experience into a single piece of actionable advice.
mindset
2- Q.01
“In these AI-driven processes, what part should still remain human?”
A recurring question to explore the guest's philosophy on the limits of automation and where human touch is irreplaceable.
- Q.02
“How did you believe in this new approach with no prior team experience?”
This question explores the leadership mindset required to champion a major, unfamiliar strategic shift.
process
3- Q.01
“After rebuilding the product or strategy, how did your marketing change?”
This question connects a major company pivot directly to its tactical marketing consequences.
- Q.02
“When should a company move from founder-led sales to a scalable sales team?”
Probes for specific inflection points and triggers for organizational scaling.
- Q.03
“How did you use metrics to realize a strategic decision was wrong?”
Focuses on the practical application of data in identifying and correcting strategic errors.
origin
1- Q.01
“Can you tell me about your company's current scale and situation?”
Used early in the interview to provide the audience with essential context about the guest's company size and market position.
craft
1- Q.01
“What's a metric everyone looks at that you've stopped caring about?”
This question challenges conventional marketing wisdom and reveals the guest's evolved perspective on what truly matters.
industry
1- Q.01
“How do you compete with well-funded competitors?”
She asks this to surface strategies for differentiation and growth when facing resource disadvantages.
technique
1- Q.01
“What is the difference between [complex strategy like ABM] and [simpler tactic like LinkedIn ads]?”
She uses this format to clarify common points of confusion for the audience and define technical terms.
Signature segments
- · Uncovering one story per episode
- · Focus on "what worked, what failed"
- · Rebuilding marketing from scratch
- · Hosted by Renata Zinnatullina
Topics covered repeatedly
Who gets booked here
Guests are typically founders, co-founders, or C-level executives (CRO, Head of Marketing) at B2B SaaS companies like Userpilot, ChartMogul, and Product Fruits. They are experienced operators who can speak candidly about strategic failures and the process of reinvention.
- Emilia, Head of Marketing at Userpiloton Userpilot: Why SEO stopped being enough, and how they rebuilt acquisition with ABM in 2026
- Karel Papík, Co-founder of Product Fruitson Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbook
- Sarah Archer, Chief Revenue Officer at ChartMogulon ChartMogul: What happens when a sales leader takes over marketing at a B2B SaaS company
- Sabih Ahmed, Director of Demand Generation at SalesScreenon SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026
Where to find this show
Audience & reach
Estimated: The podcast is self-sponsored by the host's agency, Digital Hunch. It serves as a powerful lead generation engine, showcasing the host's expertise in diagnosing and fixing the exact kind of complex SaaS marketing problems her agency solves for fractional CMO clients.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Renata Zinnatullina
People also ask
- What is the host's real name?
- The host is Renata Zinnatullina.
- What is the podcast's format?
- It is a one-on-one interview show where the host unpacks a single, pivotal marketing story from a B2B SaaS leader in each episode.
- Is the podcast still active?
- Yes, based on the recent episode dates from mid-2026, the podcast is actively releasing new episodes on a monthly cadence.
- Who is this podcast for?
- It's designed for B2B SaaS founders and marketing executives who need to adapt their strategies to new market realities, particularly those facing challenges with scaling or channel saturation.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Spotify, Apple Podcasts, and other major podcast platforms.
- How can I pitch a guest for the show?
- While not explicitly stated, the most likely way to make contact is through the host's LinkedIn profile or the contact forms on the Digital Hunch agency website.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Podcast Pagedigital-hunch.com
- [02]Renata Zinnatullina's Bio on Digital Hunchdigital-hunch.com
- [03]Renata Zinnatullina's LinkedIn Profilelinkedin.com
- [04]Digital Hunch Agency Websitedigital-hunch.com
- [05]Rebuilding SaaS Marketing on YouTubeyoutube.com
- [06]Podcast RSS Feed Descriptionpodcastrepublic.net
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