Peaky Ads – Marketing Podcasts & Interviews
Hosted by Vasilii Gamov
Interviews with marketing execs on the financial and strategic mechanics of the iGaming, affiliate, and performance marketing industries.
A bilingual podcast (English and Russian) that dissects the business of performance marketing, with a heavy focus on the iGaming and affiliate sectors. Host Vasilii Gamov interviews agency founders, executives, and niche experts, skipping surface-level tips to focus on profitability, operational challenges, and market dynamics. The show functions as content marketing for the host's own agency, Peaky Ads.
“Its unapologetic focus on profitability, captured by the recurring segment 'Что там с деньгами?' ('What's up with the money?'), sets it apart. The show's bilingual format and deep dives into the operational mechanics of often-opaque industries like iGaming affiliation are also unique.”
Who hosts this show
Vasilii Gamov is the Founder and CEO of Peaky Ads LLC, a digital marketing agency based in Miami. With over 15 years of experience in performance marketing across iGaming, FinTech, and AI, he hosts the podcast to explore the business strategies that drive growth in the industry. He is recognized for his expertise in AdTech and bridging the gap between technology and business objectives.
Credentials & credits
- Founder & CEO, Peaky Ads LLC
- 15+ years in performance marketing
- Expert in AdTech & digital transformation
- Jury Member, The NOVA Awards 2025
- Conference Speaker (Affiliate Expo 2026)
What kind of podcast
- Format
- Interview
- Country
- United States
- Region
- usa
When new episodes drop
- 01Как построить инфлюенс агентство и заработать на стикерах?Jan 27, 2026 · 1h 07m
- 02Key Insights from the European Gaming Congress 2025Dec 29, 2025 · 49 min
- 03Christmas GiveawayDec 25, 2025 · 26 min
- 04Чат-боты 2025: как автоматизация заменяет отделы продаж и выводит бизнес в плюсDec 24, 2025 · 41 min
- 05AEO, SEO & the Future of Discoverability in iGamingDec 18, 2025 · 40 min
- 06Как не сжечь бюджет на блогеров? Influencer Performance в Tier-1/2Dec 11, 2025 · 53 min
- 07How Regulation Is Changing Affiliate MarketingDec 4, 2025 · 42 min
- 08Inside Fraud Wars: How to save Millions?Dec 1, 2025 · 53 min
Notable episodes
- 01Чат-боты 2025: как автоматизация заменяет отделы продаж...
A deep dive into the financial impact of AI automation, citing specific ROI figures for chatbot funnels in the gambling niche and market size predictions.
- 02Как построить инфлюенс агентство и заработать на стикерах?
Explores the harsh realities of running a marketing agency, discussing why agencies fail, the importance of financial discipline, and unconventional management styles.
- 03Key Insights from the European Gaming Congress 2025
Provides a clear overview of the iGaming events business, explaining the strategy behind boutique conferences and the nuances of the Polish regulatory market.
- 04Christmas Giveaway
A unique format featuring four previous guests as judges for audience contests, revealing the community's engagement and the types of business ideas valued by the host and his peers.
What you'll be asked on this show
Vasilii Gamov's interview style is direct and financially focused. He often opens with broad questions about a guest's origin story before narrowing in on their business model and profitability. He frequently uses data points or market statistics to initiate a topic and challenges guests to quantify their results, asking for specific numbers on investment, revenue, and ROI. A common technique is to paraphrase a guest's complex answer to confirm his understanding and make it more accessible. He maintains a conversational, peer-to-peer tone, often sharing his own anecdotes to build rapport before posing a challenging question.
The show is primarily a one-on-one interview format, though occasional panels and special episodes occur. The host, Vasilii Gamov, often begins with a data-heavy monologue to frame the conversation. He engages guests in a peer-to-peer dialogue, sharing his own opinions and using his agency experience to inform his questions.
Questions Vasilii Gamov keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Vasilii Gamov reaches for it.
origin
2- Q.01
“Tell us about yourself and your path in the industry.”
This is his standard opening to establish the guest's background and credibility.
- Q.02
“Why did you decide to get into this business? Was it just for the money?”
He asks this early to probe the guest's core motivations beyond a standard corporate story.
money
3- Q.01
“What's more profitable in your business, X or Y?”
A recurring question to dissect the guest's business model and identify the real profit centers.
- Q.02
“How much does it really cost to start or scale a business like yours?”
He pushes for concrete figures on investment needed, moving beyond vague advice.
- Q.03
“How do you quantify the financial benefit of your service, like conversion or profitability increases?”
This question forces guests to provide hard numbers and prove their value proposition.
industry
2- Q.01
“Why do so many agencies or businesses in this space die?”
He often uses this question to frame a discussion around survival and sustainable growth.
- Q.02
“Why has this topic become so popular right now?”
Used to analyze current market trends and understand the hype cycle around a technology or strategy.
business
1- Q.01
“Why do businesses need an agency for this if they can use the tools themselves?”
This question directly challenges the guest's value proposition, forcing them to justify their existence.
process
1- Q.01
“How do you scale the business without drowning in operations?”
Aimed at founders and CEOs, this question seeks practical advice on delegation and systemization.
advice
1- Q.01
“What are the most common mistakes people make when doing X?”
Typically asked towards the end to provide actionable, cautionary advice for the audience.
craft
1- Q.01
“How do you moderate a panel or meeting to get real insights, not just applause?”
A meta-question about the craft of communication, aimed at fellow leaders and public speakers.
future
1- Q.01
“What do you see as the future of this technology or industry?”
His standard closing question to elicit predictions and forward-looking statements.
Signature segments
- · Bilingual episodes (Russian/English)
- · Podcast name 'Что там с деньгами?' ('What's up with the money?')
- · Podcast name 'Where Is My Money?'
- · Intro with 'Where's the money Lebowski?' clip
- · Host repeatedly asks viewers to 'Like, subscribe, comment'
Topics covered repeatedly
Who gets booked here
Guests are typically founders, C-level executives, and senior directors from marketing agencies, tech companies, and media organizations within the iGaming and performance marketing ecosystem.
- Piotr Ermakovon Как построить инфлюенс агентство и заработать на стикерах?
- Maria Aranedaon Key Insights from the European Gaming Congress 2025
- Eugene Ravdinon Christmas Giveaway
- Martins Lasmanison Christmas Giveaway
- Artem (Optibots)on Чат-боты 2025: как автоматизация заменяет отделы продаж и выводит бизнес в плюс
Where to find this show
Audience & reach
The podcast is explicitly produced by and for Peaky Ads, the host's marketing agency, serving as a primary channel for demonstrating expertise and generating leads. Some episodes feature additional sponsors who are thematically aligned with the episode's content, such as the guest's own companies.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Vasilii Gamov
People also ask
- What is the host's real name?
- The host is Vasilii Gamov, the founder and CEO of Peaky Ads LLC.
- What is the format of the show?
- It is primarily a one-on-one interview show with founders and executives, though some episodes are panel discussions or special formats.
- What languages is the podcast in?
- The podcast is bilingual, with some episodes produced in English and others in Russian.
- What are the main topics discussed?
- The show focuses on the business and financial side of digital marketing, specifically in iGaming, affiliate marketing, AI automation, and SEO.
- Is the podcast still running?
- Yes, based on the recent episode dates from late 2025 and early 2026, the podcast is active.
- How can I pitch a guest for the show?
- The podcast is produced by the host's agency, Peaky Ads, and guests are typically high-level executives and founders within the host's professional network. The official Peaky Ads website has contact information.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Vasilii Gamov Official Linktreelinktr.ee
- [02]Vasilii Gamov - Speaker Profile at Affiliate Expoaffiliate-expo.com
- [03]Vasilii Gamov - Judge at The NOVA Awardsnovaawards.org
- [04]Peaky Ads — Digital Marketing Agency (Official Website)peakyads.com
- [05]Peaky Ads – Marketing Podcasts & Interviews (YouTube Channel)youtube.com
- [06]Peaky Ads LLC Company Informationpeakyads.com
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