mystartupstory

“Let's start with your introduction.”

A standard opening question to establish the guest's background and role before diving into their story or expertise.

“What problems does your company solve and why should people buy your products?”

This question pushes founders to articulate their core value proposition and define their target customer.

“For someone wanting to start a business like yours, what investment and time is needed?”

Seeks a practical blueprint for aspiring entrepreneurs in the audience who are inspired by the guest's journey.

“What are the best career options for each [numerology] number?”

Used with expert guests to extract specific, actionable advice for the audience based on the expert's framework.

“Why are your products priced differently and how do they differ from others on the market?”

A direct question used to understand a product's market positioning and unique selling proposition.

“How can customers be guaranteed you're using authentic ingredients?”

This question challenges the guest to provide evidence for their claims, building brand credibility.

“What exactly are the rituals that come with your candles?”

Drills down into a unique product feature the guest mentioned to understand the user experience.

“So, their work doesn't happen easily?”

A signature clarifying move, where the host paraphrases a guest's point to confirm understanding and simplify it for the audience.

“Are the required [numerology] numbers for a business partner different than for a life partner?”

Asks the expert to apply their framework to differentiate between professional and personal contexts.

“How can a [common product] be considered a wellness product?”

Probes the core concept and unique philosophy behind a guest's brand or business.

“What is your best-selling fragrance so far?”

A common question towards the end of an interview to gauge product popularity and customer preferences.