Mortgage Marketing Radio
Actionable marketing and tech advice for mortgage professionals looking to attract referral partners and grow their business in the digital age.
A tactical podcast for loan officers that blends solo, data-driven episodes with expert interviews and case studies. The show is tightly focused on digital marketing, covering topics like LinkedIn algorithms, AI's impact on lending, and content strategies to win agent referrals. Uniquely, the show frequently features guest hosts from the industry to take over an episode, offering fresh perspectives and case studies.
“Unlike broader marketing shows, it's hyper-focused on the mortgage niche, addressing the specific compliance and relationship-based challenges of the industry. The frequent use of guest hosts to interview their own successful clients or break down specific reports is a standout format choice.”
Who hosts this show
Mortgage Marketing Radio is a weekly podcast hosted by Geoff Zimpfer, founder of the Mortgage Marketing Institute. With over 400 episodes, the show provides loan originators with proven strategies and insider insights on lead generation, social media, and building agent partnerships. Zimpfer, a former top-producing originator and national sales trainer for Tony Robbins, interviews industry experts and shares his own frameworks to help mortgage pros thrive.
Credentials & credits
- Host of Mortgage Marketing Radio podcast
- Founder of the Mortgage Marketing Institute
- Author of "Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift"
- Author of "Instant Referrals for Mortgage Professionals"
- Former national sales trainer with Tony Robbins
- Former mortgage originator (since 2003)
Other ventures
- Mortgage Marketing Institute (coaching & training)
- My Gen Classes (coaching community)
- National sales trainer and coach with Movement Mortgage
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Gen Z Homebuyers Won't Call You...Here's the FixJun 25, 2026 · 41 min
- 02Why Most Loan Officers Get ZERO ROI From Social MediaJun 18, 2026 · 40 min
- 03The 2026 LinkedIn Algorithm (Quick Hit)Jun 1, 2026 · 18 min
- 04Cancer, AI, and What's NextMay 1, 2026 · 16 min
- 05The AI Mistake Killing Loan Officers in 2026Apr 16, 2026 · 38 min
- 06The Real Reason Next Gen Buyers Won't Call YouApr 8, 2026 · 38 min
- 07$4 BILLION in Mortgages (Before Age 40) Here's EXACTLY How He Did ItApr 2, 2026 · 39 min
- 08How Loan Officers Are Losing Deals To A $20/Month ChatbotMar 26, 2026 · 53 min
Notable episodes
- 01Cancer, AI, and What's Next
The host returns from a six-week hiatus to candidly share his battle with cancer, reflecting a moment of personal vulnerability and renewed focus.
- 02The 2026 LinkedIn Algorithm (Quick Hit)
A prime example of the show's solo format, where the host breaks down conflicting research reports into a concise, actionable guide for loan officers.
- 03Gen Z Homebuyers Won't Call You...Here's the Fix
This episode, led by a guest host, demonstrates the show's data-driven approach by dissecting a national study on Gen Z buyers to provide specific content solutions.
- 04Why Most Loan Officers Get ZERO ROI From Social Media
Exemplifies the case-study format, with a guest host interviewing her own client to prove the ROI of a specific social media prospecting method.
What you'll be asked on this show
Whether hosted by Zimpfer or a guest, interviews are direct and tactical, aimed at deconstructing a guest's success for the listener. Questions often establish a 'before' state of frustration (e.g., low ROI on content) and then walk through the specific process, data, and mindset shifts that led to a successful 'after' state. The goal is less about the guest's life story and more about extracting a replicable system or key insight for the loan officer audience.
The format varies between solo deep-dives by host Geoff Zimpfer, expert interviews, and episodes led entirely by guest hosts. Solo episodes often analyze new research reports (e.g., on LinkedIn algorithms) and distill them into actionable advice. The overall tone is practical and results-oriented, often promoting the host's own coaching frameworks and community.
Questions the host keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
industry
1- Q.01
“Why is this [report/topic] important for loan officers right now?”
This question is used to frame the conversation and establish immediate relevance for the listener.
backstory
1- Q.01
“Can you dissect the frustration of creating content without seeing a financial return?”
The host asks this to connect with a common audience pain point before introducing the guest's solution.
process
3- Q.01
“What were you missing before you found this new solution?”
This question helps pinpoint the specific gap the guest's strategy or the host's program is designed to fill.
- Q.02
“Can you describe your [30-day challenge/process] and share your batting average?”
Used to elicit specific, data-driven results to prove the effectiveness of a method.
- Q.03
“What surprised you most from the data?”
This question seeks out counter-intuitive findings from research reports to provide fresh insights.
advice
1- Q.01
“What are some things you encourage your loan officers to do for content creation?”
A direct ask for actionable advice that the audience can implement immediately.
technique
2- Q.01
“What are the added values of being on [YouTube/LinkedIn]?”
This probes into the specific benefits of a particular marketing channel.
- Q.02
“What does the data say about [a specific social media tactic, like links in posts]?”
Used in solo episodes to frame a deep dive into marketing analytics and best practices.
money
1- Q.01
“How much were you spending monthly on [content/social media]?”
This question quantifies the investment and anxiety associated with marketing efforts before finding a solution.
Signature segments
- · Guest host takeovers
- · Analysis of new industry research
- · Wins of the week
- · Shoutouts to community members
- · Case study episodes
Topics covered repeatedly
Who gets booked here
Guests are typically marketing or technology experts with a focus on the real estate industry, or successful mortgage professionals who serve as case studies for a particular strategy.
- Drew Gilletteon Gen Z Homebuyers Won't Call You...Here's the Fix
- Jennifer Butcheron Why Most Loan Officers Get ZERO ROI From Social Media
Where to find this show
Audience & reach
The show's primary sponsor is the host's own coaching community and programs, such as "My Gen Classes" and the "Agent Referral Xcelerator". The podcast serves as a major content marketing channel for these paid offerings.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of Mortgage Marketing Radio?
- The primary host is Geoff Zimpfer, founder of the Mortgage Marketing Institute and author of "Disrupt or Die". However, the show frequently features guest hosts from the mortgage industry.
- Is the podcast still running?
- Yes, the podcast is active and releases episodes on a weekly basis, with the most recent episodes published in June 2026.
- What is the format of the show?
- It's a mix of formats, including solo episodes where the host analyzes data, interviews with industry experts, and case-study episodes often led by a guest host.
- Who is this podcast for?
- It is specifically for mortgage loan originators and brokers who want to learn about digital marketing, social media, and strategies for getting more agent referrals.
- Where can I listen to the podcast?
- Mortgage Marketing Radio is available on its official website, YouTube, Apple Podcasts, and Spotify.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Websitemortgagemarketinginstitute.com
- [02]Apple Podcasts Profilepodcasts.apple.com
- [03]Disrupt or Die (Book Website)disruptordiebook.com
- [04]Geoff Zimpfer - HousingWire Author Pagehousingwire.com
- [05]Geoff Zimpfer - Speaker Biosalesmastery.com
- [06]Loan Officer Hub Contributor Pageloanofficerhub.mgic.com
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