Inside Insights podcast
Hosted by Inside Insights
A podcast bridging the gap between marketing strategy and consumer insights, hosted by two executives from the insights platform Zappi.
This is a high-level marketing strategy podcast, produced as content marketing by the consumer insights platform Zappi. The hosts, both Zappi executives, interview VPs and C-suite leaders from major global companies like Bosch, Colgate-Palmolive, and PepsiCo about their approach to brand building, consumer research, and team alignment. The conversations are less about tactical execution and more about the strategic thinking required to connect insights to business results in large, complex organizations.
“Unlike general marketing podcasts, Inside Insights has a sharp focus on the specific intersection of consumer insights and marketing leadership. Because it's produced by Zappi and hosted by its executives, the show has a clear point of view and access to an impressive roster of senior guests from world-renowned brands.”
Who hosts this show
Inside Insights is hosted by Nataly Kelly, CMO at Zappi, and Steve Phillips, the company's Founder and Chief Innovation Officer. The show bridges the gap between marketing strategy and consumer insights through conversations with senior leaders from the world's top brands. It aims to turn data into clarity and insights into business impact, helping brands connect deeper and move faster.
Credentials & credits
- Nataly Kelly: CMO at Zappi, former VP at HubSpot, Harvard Business Review contributor, author of 'Take Your Company Global' and 'Brand Global, Adapt Local'.
- Steve Phillips: Founder, Chair & Chief Innovation Officer at Zappi, author of 'The Consumer Insights Revolution', Chair of the MRS Sustainability Council.
- Nataly Kelly: Adjunct Professor, Middlebury Institute of International Studies.
- Steve Phillips: ESOMAR Best Paper award winner.
- Nataly Kelly: Named a Top 25 Content Marketer, Marketing Executive of the Year, and '40 under 40' by Direct Marketing News.
Other ventures
- Zappi (hosts' company)
- MRS Sustainability Council (Steve Phillips, Chair).
- Born to Be Global (Nataly Kelly's advisory practice).
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01The key to balancing brand and performanceJun 26, 2026 · 18s
- 02How small ideas can create big brand movementsJun 25, 2026 · 27s
- 03Do this when you can't connect with your customersJun 24, 2026 · 43s
- 04Trust your gut or trust the data?Jun 23, 2026 · 22s
- 05Success principles for legacy brand modernizationJun 22, 2026 · 25 min
- 06
- 07
- 08How AI transforms consumer insights from data autopsies to vital signsMay 11, 2026 · 36 min
Notable episodes
- 01Success principles for legacy brand modernization
A deep dive with the CMO of Bosch on how a 140-year-old engineering giant modernized its brand with the #LikeABosch campaign, offering a clear case study on storytelling for complex products.
- 02How soccer won America: the marketing playbook behind MLS and the 2026 FIFA World Cup
Features the CMOs from both Major League Soccer and the FIFA World Cup 26, providing a rare look at the long-term strategy of building a sport's cultural relevance in a competitive market.
- 03How AI transforms consumer insights from data autopsies to vital signs
A forward-looking discussion with Colgate-Palmolive's VP of Global Insights on the practical impact of AI, moving research from slow reports to real-time 'vital signs' for a brand.
What you'll be asked on this show
Hosts Nataly Kelly and Steve Phillips begin interviews with a detailed, narrative setup to establish the context and the guest's specific challenge. Their questions are often multi-part, probing for both the 'what' of a strategy and the 'why' behind it. They guide the conversation from high-level industry shifts down to specific campaign mechanics. The interview concludes with a structured 'Lightning Round' of rapid-fire questions designed to elicit concise, memorable advice. Nataly Kelly often closes with a signature question about the necessary collaboration between marketing and insights teams.
The show is professionally produced and alternates between one-on-one interviews and co-hosted conversations. Episodes often open with a detailed, narrative introduction to frame the guest's core challenge. A recurring 'Lightning Round' segment is used to extract quick, actionable advice at the end of interviews.
Questions Inside Insights keeps coming back to
13 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Inside Insights reaches for it.
origin
1- Q.01
“What can brands learn from how [an industry/company] earned its place in a market that wasn't ready for it?”
This opening question uses an analogy to frame the conversation around long-term brand building and overcoming market resistance.
future
1- Q.01
“How do you see the new [omnichannel/AI] world and the specific role of insights within it?”
A common opener to gauge a guest's high-level perspective on a major industry transformation.
process
2- Q.01
“How do you translate complex, invisible innovations into something people understand and care about?”
This question probes the process of storytelling and simplifying technical concepts for a mass audience.
- Q.02
“How do you align different teams or organizations around the same consumer when you have different objectives?”
This question explores the internal politics and collaborative strategy required for consumer-centricity.
craft
1- Q.01
“How do you create a single idea that can translate across different audiences without losing clarity?”
Asked to understand the challenge of maintaining a core brand message across diverse global cultures.
advice
5- Q.01
“What's one thing most legacy brands get wrong when trying to modernize?”
A lightning round question that surfaces common pitfalls for established companies.
- Q.02
“What's one thing global brands get wrong when trying to connect with local communities?”
This lightning round question highlights common mistakes in global-to-local marketing execution.
- Q.03
“What's one thing marketing leaders should stop doing to build stronger brands?”
A direct and actionable lightning round question for peer-to-peer advice.
- Q.04
“What's one marketing lesson from [guest's industry] that has nothing to do with [that industry]?”
This question is used in the lightning round to extract a universal marketing principle from a specific case study.
- Q.05
“What's one thing marketing and insights teams must do together in the next 12 months?”
Nataly Kelly's signature closing question, providing a final, actionable takeaway for the audience.
controversy
1- Q.01
“What's the biggest misconception leaders have about [AI/new trend] in consumer insights?”
A lightning round question designed to debunk common myths and reframe a topic.
mindset
2- Q.01
“What's one signal you look for to know a story or campaign is truly resonating?”
This question, often in the lightning round, seeks to uncover a guest's personal success metric beyond data.
- Q.02
“In one sentence, what does it really mean to be people-centric today?”
A lightning round question that pushes for a concise, modern definition of a core industry concept.
Signature segments
- · Lightning Round
Topics covered repeatedly
Who gets booked here
Guests are exclusively senior leaders, typically Chief Marketing Officers or VPs of Global Insights, from massive, well-known companies like Major League Soccer, Bosch, Colgate-Palmolive, and PepsiCo.
- Boris Dolkhani, SVP of Corporate and Mobility Marketing, Brand Management, and Communications Strategy at Boschon Success principles for legacy brand modernization
- Radhika Duggal, Chief Marketing Officer at Major League Socceron How soccer won America: the marketing playbook behind MLS and the 2026 FIFA World Cup
- Bettina Garibaldi, Chief Marketing & Communications Officer, FIFA World Cup 26™ NYNJon How soccer won America: the marketing playbook behind MLS and the 2026 FIFA World Cup
- Christian Niederauer, Vice President, Global Insights at Colgate-Palmoliveon How AI transforms consumer insights from data autopsies to vital signs
Where to find this show
Audience & reach
The podcast is a direct content marketing effort by Zappi, a consumer insights platform. The hosts are Zappi executives, and the conversations consistently reinforce the value of deep consumer understanding and agile research—the very services Zappi sells. The sponsorship is integrated, not just an ad break.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of Inside Insights?
- The podcast is hosted by Nataly Kelly, the Chief Marketing Officer at Zappi, and Steve Phillips, Zappi's Founder and Chief Innovation Officer.
- Is this podcast still active?
- Yes, the podcast releases new episodes approximately every two weeks, as stated in its official description and supported by recent episode dates.
- What is the format of the show?
- It's an interview show featuring senior marketing and insights leaders. Episodes typically include a detailed introduction, a main conversation, and a concluding 'Lightning Round' of quick questions.
- Who is the target audience for this podcast?
- The show is aimed at senior-level marketing, brand, and consumer insights professionals at large companies who are focused on strategy and leadership.
- Where can I listen to the podcast?
- Inside Insights is available on platforms like YouTube and Apple Podcasts, and featured on the Zappi corporate website.
- Is this show related to Zappi?
- Yes, the podcast is produced by Zappi, a consumer insights platform. The hosts are both executives at the company, and the show's themes align with Zappi's business focus.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Inside Insights Podcast - Official Pagezappi.io
- [02]Nataly Kelly, CMO at Zappi - Kogan Page Biokoganpage.com
- [03]Steve Phillips, Founder & CIO at Zappi - Forbes Technology Councilcouncils.forbes.com
- [04]Zappi Leadership Teamzappi.io
- [05]Nataly Kelly - Harvard Business Review Contributor Pagehbr.org
- [06]Inside Insights on Apple Podcastspodcasts.apple.com
- [07]Steve Phillips - Helm Profilethehelm.com
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