How to Social Werbung Podcast
An agency-side social media ads manager interviews fellow German marketing experts on the tactical details of running profitable campaigns.
This is a practitioner's podcast for paid social media marketing in the German market. Host Sandra Staub uses her own agency experience to ground conversations, moving beyond high-level theory to focus on the granular details of campaign execution, from writing effective creative briefs to structuring TikTok ad tests. It's less about abstract trends and more about the 'how-to' of what's working right now for agencies and in-house teams.
“Unlike broader marketing podcasts, this show maintains a tight focus on the tactical execution of paid social ads, driven by a host who is an active practitioner herself. The conversations feel like shop-talk between two experienced colleagues sharing notes from the trenches of the German market.”
Who hosts this show
Sandra Staub, a social media advertising professional who runs her own agency, hosts this weekly German-language podcast. Each Friday, she interviews hand-picked industry experts to dissect the practical strategies, common pitfalls, and real-world results of paid social campaigns across platforms like Meta, TikTok, and LinkedIn. The show focuses on tangible tactics and business insights relevant to the German-speaking market.
Credentials & credits
- Owner of her own social media agency.
- Former journalist.
- Author of 'Facebook für Frauen' and 'Emoji Boost'.
Other ventures
- Sandra-Staub.de (agency website).
- Digital Business Club (a 12-week coaching program).
What kind of podcast
When new episodes drop
- 01
- 02#235 | Was ist ein gutes Briefing? – mit Dora Osinde | How To Social Werbung PodcastJun 12, 2026 · 28 min
- 03
- 04#233 | SHORT | Rolle rückwärts - mit Patrick Füngerlings | H2SW PodcastMay 29, 2026 · 3 min
- 05
- 06
- 07
- 08
Notable episodes
- 01#235 | Was ist ein gutes Briefing? – mit Dora Osinde
A deep dive into a fundamental but often-failed marketing task, critiquing traditional personas and the misuse of AI in briefing.
- 02#230 | So verkaufen Music Acts Tickets auf TikTok - mit Markus Hetzenegger
A case study on using TikTok for high-stakes performance marketing, challenging the view of it as just an awareness channel.
- 03#237 | SHORT | Gebt nicht zu viel Geld für's Testen aus - mit Markus Hetzenegger
Provides a specific, actionable benchmark (10,000 impressions) for creative testing, a core task for all social ad managers.
What you'll be asked on this show
Sandra Staub opens by warmly introducing the guest, often highlighting her personal admiration for their work. She frequently grounds the conversation in her own agency work, using a recent challenge or observation as the jumping-off point for her first major question. Her questions are direct and process-oriented, designed to extract specific, actionable workflows (e.g., 'What must be in a briefing?', 'How long is your testing phase?'). She probes by asking for advice on common client-side problems or by challenging widely-held industry beliefs. To close, she sometimes asks for a concrete story that illustrates the episode's key lesson.
Weekly interview show with a mix of full-length episodes and shorter 'SHORT' or 'SNACK' formats. The host, Sandra Staub, often frames questions with her own recent agency experiences, creating a relatable, peer-to-peer dynamic. She introduces guests with genuine enthusiasm and allows them ample time to explain their processes without interruption.
Questions the host keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Wer bist du, was machst du und worin bist du unglaublich gut?”
Her standard, slightly playful opening question to establish the guest's specific area of expertise.
industry
1- Q.01
“Warum, glaubst du, wird die Performance-Seite von [Plattform] so unterschätzt?”
She uses this to challenge a common industry assumption and set the episode's core premise.
process
2- Q.01
“Was muss unbedingt in ein Briefing rein?”
A direct, foundational question intended to establish a best-practice framework for a core task.
- Q.02
“Wie lange dauert bei euch die Creative-Testing-Phase?”
This is a tactical question aimed at uncovering a guest's specific agency workflow and benchmarks.
advice
3- Q.01
“Wie komme ich an mehr Infos zur Zielgruppe vom Kunden?”
Asks for practical advice on navigating a common friction point between agencies and clients.
- Q.02
“Sollten Agenturen es wagen, schlechte Briefings einfach abzulehnen?”
She poses a strategic dilemma to understand the guest's business philosophy and agency positioning.
- Q.03
“Wie gehe ich damit um, wenn ich Probleme sehe, die außerhalb des Briefings liegen?”
This question explores the boundaries of an agency's consulting role and responsibilities.
money
1- Q.01
“Hast du schon mal von Agenturen gehört, die Anteile statt Geld nehmen?”
Used to explore the guest's perspective on alternative and emerging agency business models.
personal
1- Q.01
“Kannst du eine Geschichte von einem sehr guten oder schlechten Briefing erzählen?”
A closing question used to solicit a concrete, memorable example that reinforces the episode's main lesson.
technique
1- Q.01
“Warum liefert KI oft noch schlechtere Briefings?”
Engages with a current technology trend to get the guest's critical, hands-on perspective.
Signature segments
- · Podcast Snack (short format)
- · SHORT (short format)
- · Weekly Friday release
- · Expert interviews with agency professionals
Topics covered repeatedly
Who gets booked here
Guests are typically founders, CEOs, or senior specialists from German-speaking marketing agencies and consultancies who have deep, hands-on expertise in a specific paid social channel or strategy.
- Markus Hetzeneggeron #237 | SHORT | Gebt nicht zu viel Geld für's Testen aus - mit Markus Hetzenegger | H2SW Podcast
- Dora Osindeon #235 | Was ist ein gutes Briefing? – mit Dora Osinde | How To Social Werbung Podcast
- Patrick Füngerlingson #233 | SHORT | Rolle rückwärts - mit Patrick Füngerlings | H2SW Podcast
- Robert Heineckeon #232 | SHORT | LinkedIn ist manchmal wie ein Casino - mit Robert Heinecke | H2SW Podcast
- Carina da Costa Ribeiroon #231 | SHORT | Wenn es nicht inspiriert, ist es sinnlos - mit Carina da Costa Ribeiro | H2SW
- Cedric Tim Thieleon #229 | SNACK | Lead Formulare auf Meta können unglaublich viel- mit Cedric Tim Thiele | H2SW Podcast
Where to find this show
Audience & reach
The podcast appears to be unsponsored as of the episodes reviewed. Given the niche B2B audience of marketing professionals, potential sponsors would likely be SaaS tools (analytics, CRM, ad management), marketing agencies, or B2B service providers.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
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People also ask
- Who is the host?
- The host is Sandra Staub, a former journalist who now runs her own social media marketing agency.
- What is the podcast's format?
- It's a weekly interview show where Sandra Staub talks to experts from the German-speaking marketing world. It includes both full-length episodes and shorter 'SHORT' or 'SNACK' formats.
- Is the podcast still running?
- Yes, it releases new episodes every Friday.
- What topics does the podcast cover?
- It focuses specifically on paid social media advertising, including strategies for Meta, TikTok, and LinkedIn, as well as agency operations and client management.
- How can I pitch a guest?
- The podcast's official website has a contact form. Guests are typically hands-on experts with proven success in the German-speaking market.
- Where can I listen to the podcast?
- The podcast is available on YouTube and major podcast platforms like Spotify.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]How to Social Werbung – der Podcast für Social Media Werbunghow-to-social-werbung.podigee.io
- [02]Sandra Staub.de - Die schlanke Agentur für Marken und Coachessandra-staub.de
- [03]How to Social Werbung Podcast - YouTubeyoutube.com
- [04]Sandra Staub - Social Media Funnel Marketing - Digital Bashdigital-bash.de
- [05]How to Social Werbung - erfolgreiche Anzeigen auf Social Media - Spotifyopen.spotify.com
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