Her First 100K
A financial literacy podcast for women that blends practical money advice with a feminist critique of patriarchal systems.
This is a financial media brand that frames money management as a political act. The show mixes solo episodes, where host Tori Dunlap delivers manifestos on topics like the fear of wealth, with guest interviews featuring female entrepreneurs and experts. It explicitly rejects traditional, shame-based financial advice, instead focusing on building wealth as a tool for personal freedom and systemic change.
“The show's most distinctive feature is its unapologetic feminist framework, explicitly linking financial literacy to fighting the patriarchy. Unlike many finance shows, the host is openly emotional, building rapport through her own vulnerability and even crying on air, which she acknowledges as a recurring bit.”
Who hosts this show
Tori Dunlap is a money expert who, after saving $100,000 by age 25, quit her corporate marketing job to found Her First $100K. The platform and podcast are dedicated to fighting for women's financial rights through actionable education on investing, saving, and negotiation. Dunlap is the New York Times bestselling author of "Financial Feminist" and hosts what has become a top money podcast for women globally.
Credentials & credits
- New York Times bestselling author
- Internationally-recognized money and career expert
- Forbes 30 Under 30 honoree
- Adweek's “Finance Creator of the Year”
- Bachelor of Science in Organizational Communication, University of Portland
- Bachelor of Arts in Theatre, University of Portland
Other ventures
- Her First 100K (financial education company)
- "Financial Feminist" (book)
- Stock Market School (investment coaching community)
- Public speaking
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01You're Networking Wrong — Here's What Actually Works (ft. Danielle Robay)Jun 23, 2026 · 47 min
- 02How to Stop Burning Out While Building Your Dreams with Michelle RazaviJun 16, 2026 · 55 min
- 03How to Build a Business From Nothing with Jasmine StarJun 9, 2026 · 55 min
- 04Getting Rich Made Me a Bad WomanJun 2, 2026 · 29 min
- 05millionaire mindset: lever theoryMay 19, 2026 · 27 min
- 06
- 07The Science-Backed Method to Building Better Relationships in 2026May 5, 2026 · 1h 00m
- 08Turn Your Bills into Free Travel (Without Credit Cards!!)Apr 28, 2026 · 52 min
Notable episodes
- 01Getting Rich Made Me a Bad Woman
This solo episode is a concise manifesto of the show's core philosophy, deconstructing the societal conditioning that makes women fear wealth.
- 02How to Build a Business From Nothing with Jasmine Star
A prime example of a guest episode that provides actionable advice and emotional support for aspiring entrepreneurs, a key audience segment.
- 03You're Networking Wrong — Here's What Actually Works (ft. Danielle Robay)
This episode showcases the host's ability to extract practical, script-level advice on a common career challenge, making abstract concepts concrete.
What you'll be asked on this show
Dunlap opens interviews by establishing the guest's authority and often discloses a personal connection, such as being a friend or investor, which creates a warm, familiar dynamic. She probes by framing questions on behalf of a listener struggling with a specific problem (e.g., "What do you say to the woman who...") and frequently uses her own vulnerabilities and business experiences to build rapport. She makes advice tangible by asking for specific examples, scripts, and even engaging in role-playing. A signature move is to summarize or rephrase a guest's point to confirm understanding and reinforce the key lesson before moving to the next topic. She typically closes by asking for one small, actionable shift the listener can make that week.
The format alternates between solo episodes and guest interviews. Solo shows are tightly-scripted lessons or critiques of societal norms around money. In interviews, Dunlap is a collaborative host who often discloses a personal relationship with the guest, shares her own business struggles, and methodically summarizes key takeaways for her audience.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
mindset
2- Q.01
“What do you say to someone who wants to start but is afraid they'll fail?”
She often uses this 'What do you say to...' format to directly address a core fear she knows her audience has.
- Q.02
“What mindset shift helped you release control without thinking the business would fall apart?”
She asks this to address the psychological barriers that she knows hold back her entrepreneurial listeners.
advice
3- Q.01
“For the woman whose ambition is costing her peace, what's one small shift she can make this week?”
This is her signature closing question, designed to give the listener an immediate, actionable takeaway.
- Q.02
“What boundary do high-achieving women need to set that they don't have right now?”
This type of opening question immediately establishes the episode's core problem and theme.
- Q.03
“What's a common networking habit women must stop immediately to earn more money?”
This question is framed to deliver a clear, prohibitory action for immediate impact.
personal
1- Q.01
“From the outside, your success looks like nonstop momentum. What has it actually been like?”
She asks this to pierce the veil of curated success and reveal the behind-the-scenes struggle for her audience.
process
3- Q.01
“What skill are women sitting on that could already be making them money?”
This question helps listeners reframe their existing abilities as potential income streams.
- Q.02
“How do you distinguish between what is actually urgent versus what just feels urgent?”
She asks this to get practical, tactical advice on prioritization and managing overwhelm.
- Q.03
“What was the first thing you delegated that actually freed up space for you?”
This question seeks a concrete, relatable example to make a daunting concept like delegation feel achievable.
origin
1- Q.01
“Tell me about the first time you bet on yourself, and the first hurdle that tested that belief.”
This is her way of eliciting a guest's origin story, focusing on the initial moment of risk and resilience.
money
1- Q.01
“How do you figure out what to charge for your product or service?”
She asks this to tackle a fundamental and often difficult question for new entrepreneurs in her audience.
craft
1- Q.01
“What separates a conversation that leads to money from one that just feels good?”
This question pushes for a nuanced distinction between social pleasantries and revenue-generating activity.
Signature segments
- · Financial Feminist
- · Her First $100K
- · Host crying during episodes
- · Asking listeners to share the episode
- · "A goal without a plan is just a wish."
Topics covered repeatedly
Who gets booked here
Guests are typically female entrepreneurs, authors, and subject-matter experts who can offer actionable advice that aligns with the show's wealth-building and empowerment ethos. They often have a compelling personal story of overcoming obstacles to build their own success.
- Danielle Robayon You're Networking Wrong — Here's What Actually Works (ft. Danielle Robay)
- Michelle Razavion How to Stop Burning Out While Building Your Dreams with Michelle Razavi
- Jasmine Staron How to Build a Business From Nothing with Jasmine Star
- Simone Stolzoffon Why You Stay Stuck in Jobs, Relationships, and Financial Patterns That Aren't Working
- Liz Moodyon The Science-Backed Method to Building Better Relationships in 2026
- Shakeemah "Keem" Smithon Turn Your Bills into Free Travel (Without Credit Cards!!)
Where to find this show
Audience & reach
Based on the episodes, the show primarily promotes the host's own products and services, such as books, guides, and paid workshops. This suggests a business model focused on direct-to-audience sales rather than third-party advertising.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- What is the host's real name?
- The host's name is Tori Dunlap.
- Is the Her First 100K podcast still running?
- Yes, the podcast, also known as Financial Feminist, releases new episodes weekly.
- What is the show's format?
- The show is a mix of solo episodes hosted by Tori Dunlap and long-form interviews with guests.
- What is 'Financial Feminist'?
- "Financial Feminist" is the title of Tori Dunlap's bestselling book and the name of the podcast, reflecting the core idea that financial education is a form of protest for women.
- How can I be a guest on the podcast?
- The official website has a "Financial Feminist Guest Request Form" for potential guests to complete.
- Where can I listen to the podcast?
- The podcast is available on major podcast platforms and episodes are also posted on the Her First 100K YouTube channel.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Her First $100K Official Websiteherfirst100k.com
- [02]Tori Dunlap - Wikipediaen.wikipedia.org
- [03]Financial Feminist (Book) - Official Pageherfirst100k.com
- [04]Financial Feminist Podcast - Official Pageherfirst100k.com
- [05]Contact Page / Guest Pitch Formherfirst100k.com
- [06]Tori Dunlap Biography | All American Speakersallamericanspeakers.com
- [07]Forbes 30 Under 30 2022: Tori Dunlapforbes.com
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