Growth Manifesto Podcast
Hosted by Growth Manifesto
A deep-dive interview show where an Australian agency co-founder unpacks the seminal works of world-renowned business and marketing authors.
This is a masterclass-style interview show where the host, an agency co-founder, methodically unpacks the core theses of influential business books, directly with their authors. Each episode is a deep dive into a single expert's framework, translating academic or complex ideas into practical strategies for marketers and entrepreneurs. The show is explicitly brought to you by the host's agency, Webprofits.
“Unlike broader business podcasts, it's hyper-focused on deconstructing a single, seminal piece of work (usually a book) per episode. The host's perspective as an active agency leader grounds the theoretical conversations in real-world application and challenges.”
Who hosts this show
The Growth Manifesto Podcast is an Australian show focused on business growth, hosted by Alex Cleanthous. He conducts in-depth interviews with accomplished authors and experts, deconstructing their ideas for an audience of entrepreneurs and business leaders. The podcast is produced by Webprofits, the digital growth agency Cleanthous co-founded in 2006.
Credentials & credits
- Co-founder of Webprofits
- Host of the Growth Manifesto Podcast
- Investor
- Launched an IPO
Other ventures
- Webprofits
What kind of podcast
- Country
- Australia
- Region
- anz
When new episodes drop
- 01How Consumers Really Make Decisions with Dan ArielyDec 5, 2025 · 45 min
- 02How Brands Actually Grow with Bryon SharpDec 5, 2025 · 1h 00m
- 03How to be a winning trader - Jack SchwagerOct 30, 2025 · 1h 00m
- 04How AI is changing the marketing landscape - Patrick GilbertOct 8, 2025 · 53 min
- 05AI, Robots and the Future of Tech | Kevin KellySep 17, 2025 · 59 min
- 06How to write copy that sells | Robert BlyAug 28, 2025 · 1h 09m
- 07The 10 Disciplines to Maximise Impact and Inner Peace | Gino WickmanMar 28, 2025 · 1h 02m
- 08How to get more customers through disruptive content | Marcus SheridanDec 18, 2024 · 54 min
Notable episodes
- 01How Brands Actually Grow with Bryon Sharp
This episode directly challenges widely-held marketing beliefs about loyalty and niche brands, using the guest's evidence-based research to reframe the conversation around mental and physical availability.
- 02How Consumers Really Make Decisions with Dan Ariely
A foundational discussion on behavioral economics, this episode unpacks why consumers make irrational choices and provides marketers with ethical ways to leverage these insights.
- 03How to be a winning trader - Jack Schwager
Diving into the psychology of elite performers, this interview extracts timeless lessons on risk management, emotional control, and strategy from the author of the iconic 'Market Wizards' series.
What you'll be asked on this show
Alex Cleanthous opens by establishing the guest's authority and the importance of their signature work, often holding the book up to the camera. He probes by asking guests to define their core concepts ("Can you expand on what you mean by...?"), then challenges those concepts against common industry practices ("If loyalty is a function of penetration, what is a loyalty program for?"). He frequently translates theory into practice by asking for tactical advice or how to apply an idea. His signature move is to contrast a guest's evidence-based findings with the "gut feel" or intuition common in their field, creating a clear "before and after" understanding for the listener.
The show is a one-on-one interview format, often recorded remotely. Host Alex Cleanthous is well-researched, frequently referencing and showing the guest's book, and uses a conversational but structured approach to move from theory to practical advice. The podcast is produced by and often mentions Webprofits, the host's agency.
Questions Growth Manifesto keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Growth Manifesto reaches for it.
origin
1- Q.01
“What was the origin of your book or core idea?”
He often asks this early to establish the context and premise for the entire conversation.
controversy
2- Q.01
“What interesting findings did your research uncover that contradict how people in your field typically think?”
This is a key question used to frame the discussion around counter-intuitive but evidence-based insights.
- Q.02
“How does your finding challenge a common industry practice like [loyalty programs]?”
He applies the guest's theoretical framework to a real-world tactic to test its implications.
process
2- Q.01
“Can you expand on what you mean by [core concept]?”
The host frequently asks for definitions of the guest's key terms to ensure the audience can follow along.
- Q.02
“What should we be tracking or measuring to implement this?”
Asks for specific metrics to make the guest's strategy tangible and measurable for businesses.
advice
3- Q.01
“How can a business apply these concepts to stand out or grow?”
This question serves to pivot the conversation from theory to actionable advice for the listeners.
- Q.02
“What do you look for when you hire people these days?”
This question seeks to understand what skills and mindsets are most valuable in the current market.
- Q.03
“What is the biggest piece of advice you can give to our audience?”
A classic closing question to distill the guest's wisdom into a single, memorable takeaway.
industry
1- Q.01
“How has the landscape changed since you first developed this idea?”
He uses this to explore the durability and evolution of the guest's work in the face of new trends like AI.
future
1- Q.01
“What are you working on next?”
Towards the end of the interview, he gives the guest an opportunity to promote their future work.
personal
1- Q.01
“How can people connect with you or learn more?”
A standard closing question that allows the guest to share their website or social media handles.
Signature segments
- · Holding up the guest's book
- · Translating academic theory to business practice
- · Contrasting expert findings with common industry wisdom
- · Referencing his agency, Webprofits
Topics covered repeatedly
Who gets booked here
The show books world-renowned, best-selling authors, academics, and experts in marketing, business, psychology, and technology, such as Byron Sharp, Dan Ariely, and Jack Schwager. Guests are typically on to discuss the core ideas of their most famous book.
- Dan Arielyon How Consumers Really Make Decisions with Dan Ariely
- Byron Sharpon How Brands Actually Grow with Bryon Sharp
- Jack D. Schwageron How to be a winning trader - Jack Schwager
- Patrick Gilberton How AI is changing the marketing landscape - Patrick Gilbert
- Kevin Kellyon AI, Robots and the Future of Tech | Kevin Kelly
Where to find this show
Audience & reach
The podcast is explicitly brought to you by Webprofits, the host's own digital growth agency. It serves as a powerful content marketing engine, demonstrating the agency's commitment to evidence-based growth principles and positioning its co-founder as a peer to the world's top marketing thinkers.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the Growth Manifesto Podcast?
- The host is Alex Cleanthous, the co-founder of the Australian digital growth agency Webprofits.
- What is the format of the show?
- It is a long-form, one-on-one interview show where Alex Cleanthous speaks with a single expert guest, typically an author, to deconstruct the ideas in their seminal work.
- Is this podcast still active?
- The podcast metadata indicates a monthly cadence, but also flags it as potentially 'stale'. The most recent episodes in the provided data are from late 2025, so prospective listeners should check the feed for the latest updates.
- Who sponsors the podcast?
- The podcast is brought to you by Webprofits, the host's own agency, and serves as a form of content marketing for the company.
- What kind of guests are featured?
- The podcast features high-profile, best-selling authors and world-renowned experts in fields like marketing, business strategy, behavioral psychology, and technology.
- Where can I listen to the podcast?
- The Growth Manifesto Podcast is available on platforms like YouTube and Apple Podcasts.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Website - Alex Cleanthousalexcleanthous.com
- [02]About - Webprofitswebprofits.com.au
- [03]Growth Manifesto Podcast - Official Sitegrowthmanifesto.com
- [04]Growth Manifesto Podcast - YouTube Channelyoutube.com
- [05]20 lessons for business success - Alex Cleanthousalexcleanthous.com
- [06]Growth Manifesto Podcast on Apple Podcastspodcasts.apple.com
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