Growth Hacking Culture
Hosted by Growth Hacking Culture
A podcast that challenges broken management dogmas by exploring the behavioral science behind high-performing, human-centric organizations.
This is a podcast of direct challenges, not gentle inquiries. It argues that most corporate wellness and engagement efforts are performative 'band-aids' on systemic wounds. Each episode uses behavioral science as a lens to critique a specific corporate ritual or HR playbook, from burnout to employee surveys, advocating for a fundamental redesign of work itself.
“Unlike many business podcasts, it explicitly rejects 'feel-good conversations' for 'uncomfortable truths.' Its most defining feature is the host's passionate opening monologue, which frames the episode's topic as a direct challenge to the status quo before the guest is even introduced.”
Who hosts this show
Hosted by Behavioral Designer Ivan Palomino, Growth Hacking Culture deconstructs the systemic issues killing performance and creativity in modern workplaces. Through interviews with experts in psychology, leadership, and organizational design, the show rejects feel-good fixes, instead offering tools and radical ideas to genuinely fix how we work. Palomino is also the founder of the culture transformation consultancy PeopleKult and has a background in corporate strategy.
Credentials & credits
- Behavioral Designer and Learning Strategist
- Author of 'The Rough Guide to Awesome Leadership' and 'Step Zero Before the Hustle'
- Founder & CEO of PeopleKult, a culture change consultancy
- Co-founder of Bessern, an EdTech startup
- Master of Science in Engineering, Ecole Polytechnique Federale de Lausanne (Switzerland)
- Contributor to Inc. Magazine, HR Zone, and eLearning Industry
Other ventures
- PeopleKult (Founder)
- Culturama (Advisory Board)
- Bessern (Co-founder)
- SuperFlow HQ (Angel Investor & Advisor)
- Scanbo (Angel Investor)
- KUSA Cotton (Board Member)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Stop Fixing Your People. Start Fixing Work. | Dr. Kat PageJun 29, 2026 · 40 min
- 02
- 03Why Brilliant People Burn Out — And What Actually Fixes It | Frankie BerkobenJun 21, 2026 · 47 min
- 04
- 05How to Use AI in HR Without Waiting for IT to Figure It Out | John SansoucieJun 8, 2026 · 35 min
- 06Your HR Team Will Manage AI Agents in 2 Years. Are They Ready? | Tami RosenJun 2, 2026 · 40 min
- 07Your Engagement Survey Is Broken. Here's What Actually Changes Culture | Omar ShbaroMay 27, 2026 · 35 min
- 08Why Companies Are Quietly Pushing Out Their Most Experienced Workers | Lucy StandingMay 24, 2026 · 42 min
Notable episodes
- 01Stop Fixing Your People. Start Fixing Work. | Dr. Kat Page
This episode perfectly encapsulates the show's core thesis: that burnout is a problem of work design, not worker resilience. The guest argues a poorly designed job is worse than unemployment.
- 02Why Brilliant People Burn Out — And What Actually Fixes It | Frankie Berkoben
A deep dive into the psychology of high-achiever burnout, reframing it as a mismatch between a person's wiring and the systems they work within. It's a strong example of the show's empathetic but evidence-based approach.
- 03Predict Employee Turnover Before It Happens: AI Data from 20 Million Employee Voices | Culturama
This episode reveals the show's connection to the host's business ventures, presenting a data-driven case for an AI tool he's involved with. It highlights the commercial strategy intertwined with the content.
What you'll be asked on this show
Palomino opens every interview with a fiery, multi-minute monologue that validates the listener's frustrations and frames the episode's core problem. His first question to the guest then builds directly on this premise. He often asks multi-layered questions that seek both evidence and an explanation for why leaders stick to outdated methods (e.g., 'If the data says X, why do leaders still do Y?'). He frequently challenges popular narratives like 'hustle culture' by name and uses personal anecdotes to connect with his guests' points, making the interview feel like a shared mission to expose flawed systems.
The show is primarily a one-on-one interview format, but the host, Ivan Palomino, plays a very active role. He opens each episode with a long, impassioned monologue to frame the problem. His questions are often personal and provocative, creating a collaborative but challenging conversation. Occasionally, the format shifts to a co-hosted presentation, especially when featuring his own business ventures.
Questions Growth Hacking Culture keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Growth Hacking Culture reaches for it.
mindset
1- Q.01
“Is [a common problem like overwhelm] the real issue, or is it just a symptom of a deeper, systemic flaw?”
He uses this to reframe a common pain point away from individual failure and toward a systems-level diagnosis.
origin
1- Q.01
“What made you decide to point the finger at the system instead of the individual?”
This question is often asked early to establish the guest's core thesis and align it with the show's mission.
controversy
3- Q.01
“If the evidence shows a better way, why do leaders and companies still cling to the old, broken playbook?”
This pits data against dogma, probing the organizational inertia and cognitive biases that prevent change.
- Q.02
“Is [a popular corporate initiative like wellness apps] just a form of theater to avoid making real, difficult changes?”
A provocative question used to challenge the intent and effectiveness of popular but potentially superficial solutions.
- Q.03
“What about the 'hustle culture' narrative from figures like Elon Musk? Is that a damaging message?”
He invokes specific, popular cultural narratives to get the guest's expert counter-perspective.
process
2- Q.01
“What are the common patterns or routines you see in founders or leaders that lead to success versus failure?”
This seeks concrete, real-world examples from the guest's direct experience with high-performers.
- Q.02
“What's actually happening in the brain of someone who is over-excited, overwhelmed, or constantly delivering?”
Asks the guest to explain the underlying neuroscience or psychology of a specific high-pressure state.
future
1- Q.01
“What would fundamentally change if an organization started measuring [an unconventional metric] instead of [a traditional one]?”
This explores the practical, downstream consequences of implementing a radical shift in management thinking.
Signature segments
- · The Host's Opening Monologue
Topics covered repeatedly
Who gets booked here
Guests are typically authors, psychologists, executive coaches, and founders who have a strong, often critical, perspective on modern work. They are practitioners and experts, like organizational psychologist Dr. Kat Page or executive coach Frankie Berkoben, who bring data and experience to challenge conventional wisdom.
- Dr. Kat Pageon Stop Fixing Your People. Start Fixing Work.
- Frankie Berkobenon Why Brilliant People Burn Out — And What Actually Fixes It
- Tom Emeryon Why Most HR Leaders Never Become CHROs (And What the Best Ones Do Differently)
- John Sansoucieon How to Use AI in HR Without Waiting for IT to Figure It Out
- Tami Rosenon Your HR Team Will Manage AI Agents in 2 Years. Are They Ready?
Where to find this show
Audience & reach
The podcast appears to serve as a significant marketing and content platform for the host's own ventures. For example, one episode is a webinar-style presentation for Culturama, an analytics tool where the host is on the advisory board. This suggests a model where the show builds authority and generates leads for his consulting and affiliated businesses.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Growth Hacking Culture
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People also ask
- What is the host's real name?
- The host is Ivan Palomino, a behavioral designer, author, and consultant.
- What is the format of the show?
- It's primarily a one-on-one interview show where the host, Ivan Palomino, engages in deep conversations with experts. Each episode begins with a signature passionate monologue by the host.
- Is the podcast still running?
- Yes, it releases new episodes approximately every week.
- Where can I listen to the podcast?
- The podcast is available on YouTube and major podcast platforms.
- How can I be a guest on the show?
- The podcast's website has a contact form for guest pitches. They typically book authors, psychologists, and founders with a strong, evidence-based perspective on fixing workplace culture.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Ivan Palomino's Official Websiteivanpalomino.net
- [02]PeopleKult Official Websitepeoplekult.com
- [03]Growth Hacking Culture on YouTubeyoutube.com
- [04]Ivan Palomino's Bio on Muck Rackmuckrack.com
- [05]Ivan Palomino's Author Page on eLearning Industryelearningindustry.com
- [06]Ivan Palomino's Profile on Joinup.chjoinup.ch
- [07]Interview with Ivan Palomino in CanvasRebel Magazinecanvasrebel.com
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