Green Industry Podcast w/ Paul Jamison
A practical business podcast for lawn care and landscaping entrepreneurs focused on profitability, operational efficiency, and industry technology.
This is a field-level dispatch on the business of running a green industry company. The show is less about the craft of horticulture and more about the mechanics of commerce: pricing jobs, managing cash flow, adopting CRM software, and leveraging new equipment. Episodes are a mix of interviews with established coaches, conversations with fellow owner-operators, and short solo commentaries from host Paul Jamison, often recorded on-location from trade shows.
“The podcast's tight focus on business mechanics—pricing, software, and cash flow—sets it apart from shows that focus on trade skills. Its frequent on-location recordings from industry events like the Equip Expo give it a 'boots-on-the-ground' energy and a direct line to the latest tech and trends.”
Who hosts this show
Paul Jamison hosts this podcast to help lawn care and landscaping professionals transform their startups into profitable businesses. With over a decade of experience running his own landscaping company, Jamison interviews industry leaders and fellow entrepreneurs to share best practices on everything from pricing to software. He is also the author of several business books, including the bestseller "Cut That Grass and Make That Cash".
Credentials & credits
- Host, Green Industry Podcast
- Lawn Care & Landscaping Business Owner
- Author, "Cut That Grass and Make That Cash"
- Author, "Best Business Practices for Landscapers"
- Author, "101 Proven Ways to Increase Efficiency and Make More Money in Lawn Care"
- Conference Organizer, Lawn Care Life Conference
Other ventures
- Sells business templates (e.g., Price Increase Letter, Contracts)
- Offers online courses (e.g., Know Your Numbers)
- Public Speaking
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Japanese Golf Course Maintenance is NEXT LEVEL! 🇯🇵Jun 28, 2026 · 34s
- 02
- 03Sod is not your only option! Hydro Seeding Explained #lawncareJun 27, 2026 · 15s
- 04The Truth About Summer Core Aeration #lawncareJun 27, 2026 · 22s
- 05Everything You Need to Know About Green RollersJun 27, 2026 · 29s
- 06How to Actually Make Money in Your Lawn Care BusinessJun 27, 2026 · 7 min
- 07Is Mowing Grass Better Than Playing Golf?Jun 27, 2026 · 17s
- 08We Broke a World Record! (Plus Lawn Care Business Tips)Jun 25, 2026 · 15 min
Notable episodes
- 01How to Actually Make Money in Your Lawn Care Business
Features business coach Mark Bradley breaking down the essential formula for profitable job pricing, a core theme of the show.
- 02We Broke a World Record! (Plus Lawn Care Business Tips)
A field report from a sponsor event with guest Mike Garvey, covering new autonomous mower tech and a case study on fixing a $90,000 accounts receivable problem.
- 03Japanese Golf Course Maintenance is NEXT LEVEL! 🇯🇵
A short, solo episode that departs from the usual interview format to offer a cultural observation on professionalism, showcasing the host's personal perspective.
What you'll be asked on this show
Paul Jamison's interview style is friendly and practical. He often opens by establishing a guest's history in the industry to build credibility. He probes by framing questions around common pain points he hears from his audience, asking guests to break down complex concepts like overhead into actionable steps. He frequently uses follow-ups to apply general advice to specific scenarios (e.g., maintenance vs. enhancement jobs) and will directly ask for recommendations on tools like CRMs. His signature closing move is to offer the guest an open floor for any final thoughts.
The show alternates between expert interviews, peer conversations, and short solo-host commentaries. Interviews are conversational and practical, with Jamison often sharing his own experiences to build rapport. Many episodes are recorded live from industry events, giving them a spontaneous and immediate feel.
Questions the host keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
money
2- Q.01
“How should a struggling business owner understand overhead and price jobs profitably?”
He asks this to get a foundational, 'business class' explanation of a core financial concept.
- Q.02
“How did you fix your billing to get customers paying you on time?”
This question seeks the specific system or tool that solved a critical cash flow problem for the guest.
process
2- Q.01
“What's the difference in pricing a maintenance job versus a landscape enhancement?”
This follow-up question is used to apply a general pricing formula to different, specific types of work.
- Q.02
“What [specific brand] commercial equipment have you used so far?”
This is often asked at sponsored events to generate a product testimonial and usage details.
advice
2- Q.01
“What would you say to someone not using [a specific CRM]? Why should they switch?”
He asks this to elicit a direct, persuasive recommendation for a specific software tool he and many guests use.
- Q.02
“Is it better to combine maintenance with enhancements, or just focus on high-margin enhancements?”
This question explores different business model strategies to maximize profitability.
personal
1- Q.01
“How many years have you been coming here to Equip Expo?”
He asks this to establish a guest's longevity and connection to the broader industry community.
future
1- Q.01
“Are you coming back to [industry event] in October?”
This question reinforces the importance of industry events and confirms future networking opportunities.
closing
1- Q.01
“Is there anything else you wanted to share with my audience?”
This is his standard closing question, giving the guest a final opportunity to promote or share.
Topics covered repeatedly
Who gets booked here
Guests are typically one of two types: established industry consultants and coaches who provide high-level business frameworks, or fellow lawn care business owners who share their on-the-ground growth stories, including their successes and failures with specific technologies and systems.
- Mark Bradleyon How to Actually Make Money in Your Lawn Care Business
- Mike Garveyon We Broke a World Record! (Plus Lawn Care Business Tips)
Where to find this show
Audience & reach
The podcast is heavily supported by green industry brands, especially equipment manufacturers (Kress, John Deere) and business software companies (Jobber). Sponsorships are deeply integrated, with episodes often recorded at sponsor events and guests frequently discussing their use of sponsored products.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
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People also ask
- What is the host's name?
- The host is Paul Jamison.
- What is the Green Industry Podcast about?
- It provides practical advice for lawn care and landscaping entrepreneurs on how to run a profitable business, covering topics like pricing, software, and new equipment.
- What is the show's format?
- It's a mix of interviews with industry experts and fellow business owners, along with short solo-commentary episodes from the host.
- Is the podcast still active?
- Yes, it publishes new episodes multiple times a week.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and other major podcast platforms.
- Does Paul Jamison have his own lawn care business?
- Yes, he has owned and operated a lawn care and landscaping company for over a decade.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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