Cleaning Journey Podcast
Hosted by Cleaning Journey
Actionable interviews with cleaning business founders, focused on the systems, marketing, and mindset required to scale.
A tactical podcast for the cleaning industry that bypasses cleaning tips to focus exclusively on the business of cleaning. Episodes are deep dives with fellow founders into the nitty-gritty of their growth, from implementing CRMs and structuring hiring funnels to calculating profit margins and managing cash flow. The host acts as a peer who has faced the same struggles, creating a grounded, 'in-the-trenches' feel.
“Unlike broader business podcasts, Cleaning Journey is hyper-focused on the specific operational hurdles of a service-based cleaning company. Its primary distinction is the host's credibility as a successful peer and his relentless focus on systems, automation, and delegation as the keys to growth.”
Who hosts this show
The Cleaning Journey is a podcast for cleaning service entrepreneurs hosted by Misael "Misa" Avalos. Drawing from his own experience building a 7-figure cleaning company from scratch, Misa interviews other founders to extract proven strategies on hiring, operations, and growth. The show shares real stories and practical advice to help owners work ON their business, not just IN it.
Credentials & credits
- Founder, Time Maid Cleaning
- Founder, Time-Services LLC (Coaching & Consulting)
- Host, Cleaning Journey Podcast
Other ventures
- Time Maid Cleaning
- Misael Avalos Coaching
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Build This System FirstJun 28, 2026 · 46s
- 02Stand Out Or Stay InvisibleJun 27, 2026 · 58s
- 03The Marketing Shift That Changed EverythingJun 26, 2026 · 43s
- 04How We Grew From $700K to $2 Million | Lisa MacqueenJun 26, 2026 · 30 min
- 05The CRM Every Cleaning Business NeedsJun 25, 2026 · 44s
- 06The "All In" Mindset Behind 50,000 CleaningsJun 19, 2026 · 41 min
- 07The Real Secret To Scaling A Cleaning CompanyJun 12, 2026 · 41 min
- 08Everything Changed When We Put Pricing OnlineJun 5, 2026 · 32 min
Notable episodes
- 01How We Grew From $700K to $2 Million | Lisa Macqueen
A deep dive into treating a cleaning company like a media and marketing company, with a focus on CRMs and branding to escape commoditization.
- 02The Real Secret To Scaling A Cleaning Company
Provides a detailed, step-by-step hiring funnel and tactical advice on cleaner retention, which the guest argues is the true bottleneck to growth.
- 03The "All In" Mindset Behind 50,000 Cleanings
A powerful story of an immigrant founder's journey through extreme challenges, highlighting the resilience and delegation needed to build a large team.
What you'll be asked on this show
Misael Avalos runs a focused, empathetic interview aimed at extracting a blueprint for success. He typically opens by establishing the guest's origin story and the state of their business before a major growth inflection point. He probes for specifics using direct questions about systems, mindset, and finances, often referencing his own journey to build trust and context. He frequently paraphrases a guest's answer to confirm his understanding and create a smooth transition to a related topic. The interviews feel less like a Q&A and more like a collaborative case study between two industry peers.
The show is a one-on-one interview format. Host Misael Avalos shares his own experiences to build rapport and asks direct, practical questions. He often summarizes a guest's point to ensure clarity before moving on to the next topic, keeping the conversation focused on actionable takeaways.
Questions Cleaning Journey keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Cleaning Journey reaches for it.
origin
1- Q.01
“What did your business look like before you hit [milestone or implemented system]?”
He often asks this early to establish a 'before' picture, setting the stage for the transformation story.
process
4- Q.01
“At what point did you realize wearing all the hats wasn't sustainable?”
This question pinpoints the specific moment of burnout or crisis that forced the guest to change their approach.
- Q.02
“Walk me through your hiring process for finding ideal cleaners.”
Aimed at getting a step-by-step breakdown of one of the biggest bottlenecks in the industry.
- Q.03
“What was the first role or department you created to take yourself out of the business?”
This seeks a concrete, actionable first step for listeners who feel overwhelmed.
- Q.04
“What does your organizational structure look like today?”
Used towards the end of a discussion to provide a clear 'after' picture of the business.
mindset
2- Q.01
“Did you ever have the mindset that 'no one can do it as well as me'?”
He uses this to explore the common entrepreneurial struggle with delegation and control.
- Q.02
“What mindset shift helped the company scale the most?”
Focuses on the psychological change required for growth, moving beyond just operational tactics.
advice
2- Q.01
“What decision or system had the biggest immediate impact on growth?”
This question is designed to identify the single highest-leverage action a listener could take.
- Q.02
“What was the lesson you learned from that difficult period?”
He asks this after a guest describes a struggle to extract the key takeaway for the audience.
money
2- Q.01
“What is your percentage profit margin that you take home?”
A direct question to get real-world financial benchmarks from different business models.
- Q.02
“Are owners losing good people because they make the pay confusing?”
This explores a specific, nuanced problem within the industry related to employee/contractor retention.
Signature segments
- · Host-read personal endorsement for Jobber CRM
- · Intro: 'Welcome to the Cleaning Journey podcast, where we talk about the real stories behind building cleaning businesses that actually work.'
- · Host promotes his free 45-minute strategy call
Topics covered repeatedly
Who gets booked here
Guests are exclusively founders and owners of successful residential or commercial cleaning companies. They are practitioners who have scaled their business significantly (e.g., to 50+ employees or past $1M in revenue) and can speak in detail about their operational systems, hiring processes, and growth inflection points.
- Lisa McQueenon How We Grew From $700K to $2 Million | Lisa Macqueen
- Marcelo de Matoson The "All In" Mindset Behind 50,000 Cleanings
- Victoria Wescaon The Real Secret To Scaling A Cleaning Company
Where to find this show
Audience & reach
Sponsors are highly aligned with the audience's needs. The main sponsor is Jobber, a CRM for home service businesses, which the host personally endorses and is frequently discussed as a critical tool for growth. The host also promotes his own one-on-one coaching services for cleaning business owners.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the Cleaning Journey Podcast?
- The host is Misael Avalos, the founder of Time Maid Cleaning, a 7-figure cleaning business in Arizona.
- What is the format of the show?
- It's an interview-based podcast where the host talks with other successful cleaning business owners about their strategies for growth and scaling.
- Is this podcast for people who want to learn how to clean better?
- No, this podcast is not about cleaning techniques. It is focused entirely on the business side: marketing, hiring, systems, and profitability for cleaning company owners.
- Is the podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- How can I be a guest on the podcast?
- The show's descriptions in some podcast players include a Google Form link for potential guests to apply.
- Where can I listen to the podcast?
- The Cleaning Journey Podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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