Business Houston Podcast Interviews
Hosted by Business Houston Interviews
A podcast showcasing Houston-area small businesses, with a distinct focus on members of the Better Business Bureau.
This show functions as a content marketing platform for the Better Business Bureau of Greater Houston and the host's digital agency, EWR Digital. Each episode is a friendly, straightforward interview with a local business owner, exploring their origin story, business model, and industry trends. The format consistently circles back to the value of trust and accreditation, specifically through the BBB, making it part showcase and part endorsement.
“Its hyper-local Houston focus combined with an explicit, recurring affiliation with the Better Business Bureau sets it apart. Unlike general business podcasts, it operates with a clear secondary purpose: to promote the credibility of BBB members.”
Who hosts this show
The Business Houston Podcast, hosted by digital marketing executive Matt Bertram, features interviews with small and medium-sized business owners in the Houston, Texas area. The show's stated goal is to reveal how local businesses are succeeding in the current economic climate. A significant portion of the show is dedicated to guests who are members of the Better Business Bureau, and it is produced in partnership with Bertram's marketing agency, EWR Digital.
Credentials & credits
- CEO of EWR Digital
- President of ModalPoint
- CMO of Oil & Gas Global Network (OGGN)
- Author of multiple books on marketing and AI
- B.B.A. in Marketing, Texas A&M University
- AI Systems certifications from Harvard and Wharton
Other ventures
- EWR Digital (CEO)
- ModalPoint (President)
- Oil & Gas Global Network (CMO)
- The Best SEO Podcast (Host)
- Oil & Gas Sales and Marketing Podcast (Co-Host)
What kind of podcast
- Format
- Interview
- Country
- United States
- Region
- usa
When new episodes drop
- 01What does the BBB mean to you?Nov 20, 2023 · 10 min
- 02Interview with BBB member Steve Smith of Blue Ribbon Roofing | Podcast #43Mar 10, 2022 · 24 min
- 03Interview with BBB member Robert Robinson of New Age Security Services | Podcast #42Jan 15, 2022 · 23 min
- 04
- 05
- 06
- 07Interview with BBB member Sonya Brazeal of Amazing Window Cleaners | Podcast #38Dec 1, 2021 · 21 min
- 08Interview with BBB member J.R Gronauer, V.P of Sakowitz Furs | Podcast #37Nov 24, 2021 · 17 min
Notable episodes
- 01What does the BBB mean to you?
This episode is a montage of testimonials for the Better Business Bureau, which explicitly reveals the podcast's strong affiliation and core marketing purpose.
- 02Interview with BBB member Steve Smith of Blue Ribbon Roofing | Podcast #43
The guest explains his company is a 'Select ShingleMaster,' a credential held by less than 1% of US roofers, highlighting the show's focus on trusted, accredited businesses.
- 03Interview with BBB member Robert Robinson of New Age Security Services | Podcast #42
The guest explains his business niche of retrofitting residential homes for commercial use and refers to his company as the 'Chick-fil-A of security,' offering a memorable case study.
What you'll be asked on this show
Matt Bertram typically opens interviews with a broad, multi-part question to establish the guest's background and their company's unique selling proposition. He uses simple follow-up questions like "can you elaborate?" to dig deeper into credentials or processes the guest mentions. The conversation often pivots from the specifics of the guest's company to broader market trends and practical advice for listeners. A signature move is to ask about the guest's experience with the Better Business Bureau, reinforcing the show's central theme. Interviews conclude with a standard call to action, asking the guest for the best way for potential customers to get in touch.
Interviews are conducted remotely via video and have a friendly, conversational tone. Host Matt Bertram often acts as a proxy for the average consumer, asking foundational questions about the guest's industry. He frequently shares his screen to display the guest's website, providing a visual component to the audio conversation.
Questions Business Houston Interviews keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Business Houston Interviews reaches for it.
origin
2- Q.01
“What makes your company different, and can you tell us how you got started?”
This is Bertram's standard opening question to establish the company's unique value and the founder's origin story.
- Q.02
“Why did you get into this specific industry?”
A follow-up to the origin story, this question probes the guest's personal motivation.
values
1- Q.01
“What does the Better Business Bureau accreditation mean to you?”
This signature question is asked in nearly every interview to reinforce the show's partnership with the BBB.
industry
1- Q.01
“Are there any trends in your industry right now, especially with recent events?”
He asks this to shift the conversation from the specific business to the broader market context.
process
2- Q.01
“Can you elaborate on the importance of your accreditations?”
This follow-up is used to add weight to a guest's credentials and build trust with the audience.
- Q.02
“What is the service area you're covering?”
A practical question to define the business's geographic scope for the local Houston audience.
advice
2- Q.01
“Can you walk me through the decision-making process for a customer?”
This question is used to generate practical, actionable advice for the listener.
- Q.02
“What's the best way for people to get in contact with you or your team?”
This is the standard closing question to provide a direct call to action.
Signature segments
- · Asking guests what the BBB means to them
- · Featuring BBB-accredited businesses
- · Screen-sharing guest websites during interviews
Topics covered repeatedly
Who gets booked here
Guests are exclusively owners or presidents of small to medium-sized businesses in the Greater Houston area. A defining characteristic is that they are all presented as members of the Better Business Bureau.
- Steve Smithon Interview with BBB member Steve Smith of Blue Ribbon Roofing | Podcast #43
- Robert Robinsonon Interview with BBB member Robert Robinson of New Age Security Services | Podcast #42
- Lynn Ripleyon Interview with BBB member Lynn Ripley of Murphy's Corporate Housing Associates | Podcast #41
- Selle Evanson Interview with BBB member Selle Evans, Founder and CEO at Masterly Business Solutions | Podcast #40
Where to find this show
Audience & reach
The podcast is explicitly sponsored by the BBB of Greater Houston and South Texas. It serves as a powerful marketing tool for the organization, as guests are consistently prompted to provide testimonials about the value of their BBB accreditation.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the podcast?
- The host is Matt Bertram, a Houston-based digital marketing executive who is the CEO of EWR Digital.
- What is the format of the show?
- The show is a video podcast featuring one-on-one interviews with Houston-area small business owners.
- Is the Business Houston Podcast still active?
- The podcast appears to be dormant or on a very occasional release schedule. The most recent episode was published in late 2023, with previous episodes dating back to early 2022 and 2021.
- Who are the typical guests on the show?
- The guests are owners and leaders of small to medium-sized businesses in Houston, all of whom are presented as members of the Better Business Bureau.
- Where can I listen to the podcast?
- The podcast is available on YouTube and the official website, businesshoustonpodcast.com.
- What is the connection to the Better Business Bureau?
- The podcast is presented by the BBB and heavily features its members. A recurring segment involves guests explaining the value of their BBB accreditation, making the show a promotional platform for the organization.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Business Houston Podcast Interviews - YouTubeyoutube.com
- [02]Matthew Bertram, Creator of DIG® | AI Keynote Speaker & CEO of EWR Digitalmatthewbertram.com
- [03]Meet Matt Bertram of EWR Digital - Voyage Houston Magazinevoyagehouston.com
- [04]Business Houston Podcast on Apple Podcastspodcasts.apple.com
- [05]EWR Digitalewrdigital.com
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