Big Hitters Podcast

“Tell us your story and how you got into this space.”

This is his standard opening question to establish the guest's background and origin.

“What transformation do you help business owners achieve?”

He asks this to understand the core value proposition of a guest's coaching or service business.

“Who is your ideal client or what's your specific niche?”

This question helps define the guest's target market and area of specialization.

“When you start with a new client, what's the first area you typically address?”

This question seeks to understand the guest's diagnostic process for helping other businesses.

“Can you walk us through a practical example of how this works?”

He often requests a case study to make abstract concepts more concrete for the listeners.

“What's going well in your business, and what are the current challenges?”

A mid-interview question to get a snapshot of the current state of the guest's company.

“Did you go through that yourself? I'm curious to hear the story.”

He uses this to probe the personal experience behind a guest's advice or philosophy.

“What's one thing you're fired up about that we haven't talked about?”

A common closing question that gives the guest an open floor to discuss a passion project.

“Put us on game: what are some practical ways to apply that concept?”

His signature way of asking for actionable, tactical advice based on a concept the guest introduced.

“What are your thoughts on how AI is affecting your industry?”

As an AI agency owner himself, he consistently asks guests for their perspective on AI's impact.

“What are your 3- to 5-year goals for the business?”

A forward-looking question asked towards the end of the interview to understand long-term ambition.

“What was your experience selling to private equity like?”

Asked when a guest has had a significant exit, a common goal for many in the audience.