Automated Podcast
Hosted by Brian Heater
Long-form conversations with the founders, CEOs, and product leaders building the world's next generation of robots and AI systems.
This is an insider's guide to the business of automation. Each episode is a focused, long-form interview with a single high-level guest, typically a CEO or product director from a notable robotics company. The conversations bypass surface-level tech specs in favor of strategic discussions about commercialization, market positioning, scaling production, and the lessons learned from past ventures.
“Unlike broader tech podcasts, Automated is relentlessly focused on the business of physical automation. Host Brian Heater's credibility as a long-time robotics journalist for outlets like TechCrunch affords him access to top-tier guests and the knowledge to ask pointed, deeply contextual questions that others might not.”
Who hosts this show
Automated is a weekly deep-dive interview show hosted by veteran technology journalist Brian Heater. As Managing Editor for the Association for Advancing Automation (A3) and former Hardware Editor at TechCrunch, Heater leverages his deep industry access to have unfiltered conversations with the leaders commercializing robotics and AI. The podcast moves beyond the headlines to explore the strategic thinking, business challenges, and origin stories behind the technology.
Credentials & credits
- Managing Editor, Association for Advancing Automation (A3)
- Hardware Editor, TechCrunch (former)
- Managing Editor, Tech Times (former)
- Director of Media, Engadget (former)
- 20+ years in technology journalism
Other ventures
- RiYL (Recommended if You Like) Podcast
- Actuator Newsletter (at TechCrunch)
- TC Robotics Sessions (event programming)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Vibes Dean - This Dean Uses AI Agents to Write CodeJun 27, 2026 · 24s
- 02Don’t Build a Warehouse for One DayJun 26, 2026 · 28s
- 03The Robotics Mistake That Kills StartupsJun 25, 2026 · 46s
- 04Amazon Accidentally Created This Robotics CompanyJun 24, 2026 · 46s
- 05Warehouse Robots Don’t Need LegsJun 24, 2026 · 45 min
- 06Boston Dynamics’ Atlas Is Leaving the LabJun 17, 2026 · 47 min
- 07Why Japan’s Weirdest Robots Actually Make SenseJun 11, 2026 · 4 min
- 08Generalist’s $400M Bet on Robots That Can Actually Touch the WorldJun 10, 2026 · 44 min
Notable episodes
- 01Boston Dynamics’ Atlas Is Leaving the Lab
Features a concrete news detail: the Director of Product for Atlas reveals that customer pilot programs are planned to begin in 2028, marking a key milestone in humanoid commercialization.
- 02Warehouse Robots Don’t Need Legs
Tells a compelling industry origin story of how Locus Robotics was essentially created because their supplier, Kiva Systems, was acquired by their competitor, Amazon.
- 03Why Japan’s Weirdest Robots Actually Make Sense
Provides a unique perspective on robotics, focusing on emotional connection over pure function, and reveals the company's unusual innovation process where all employees can pitch ideas.
What you'll be asked on this show
Heater typically opens with a broad, market-level question or a well-researched observation about the guest's company or personal philosophy (e.g., calling a guest a 'pragmatist'). He probes by connecting a company's past product learnings to its current strategy, asking about external pressures from investors, or seeking insider details on major industry events like the Amazon-Kiva acquisition. He doesn't use aggressive pushback, but rather guides the conversation with informed, strategic questions that build on each other. His signature move is to paraphrase a guest's complex point into a concise summary, which he uses as a bridge to his next line of inquiry.
This is a single-host interview show with a consistent, professional format. Heater is always well-researched, often referencing a guest's specific past roles, products, or even webinar appearances to frame his questions. The tone is conversational but focused, with Heater paraphrasing guest points to ensure clarity before moving to the next topic.
Questions Brian Heater keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Brian Heater reaches for it.
future
2- Q.01
“What's your take on the current state of the home robot (or other specific) market?”
This is a common opening question to establish the guest's high-level market perspective.
- Q.02
“Why bet on a long-term vision like legged robots over a more practical alternative?”
Heater uses this to challenge guests on ambitious technology choices and their strategic rationale.
origin
1- Q.01
“How did the company get its start or spin out from its predecessor?”
Heater often asks this early on to ground the conversation in the company's origin story.
backstory
1- Q.01
“How has the public or market reception to your products changed over the years?”
This question is used to explore the company's journey and changing market dynamics.
process
4- Q.01
“What were the first steps in pivoting from a services/logistics company into a robotics company?”
He asks this to understand the concrete R&D and business challenges of a major strategic shift.
- Q.02
“How did you handle the manufacturing and assembly process in the early days?”
This question probes the practical, often difficult, challenges of scaling hardware production.
- Q.03
“Was a key learning from a past product that you needed to focus more on specific tasks?”
He often connects learnings from a company's previous products to its current strategy.
- Q.04
“How do you incentivize early customers to be part of the data collection flywheel?”
This question targets the business model and strategy for overcoming the 'cold start' problem in AI.
mindset
1- Q.01
“How has working on this ambitious project changed your personal perspective?”
Heater uses this to explore the human element and the mindset shift required for innovation.
craft
2- Q.01
“As a pragmatist, what are the specific challenges that keep you up at night?”
This is a favorite way to move beyond generalities and get to the core technical or business hurdles.
- Q.02
“Can you tell me about some of your other, perhaps lesser-known, products?”
This demonstrates his deep research and gives the guest a chance to showcase more of their portfolio.
money
1- Q.01
“Did investors ever pressure you to expand into other, adjacent markets?”
This probes the tension between strategic focus and external financial pressures.
Signature segments
- · Host intro: 'Welcome to Automated. I'm Brian Heater...'
- · Outro promoting the newsletter at automated.fm
Topics covered repeatedly
Who gets booked here
The show books C-suite executives (CEOs, CTOs) and senior product leaders from the world's most influential robotics and AI companies, ranging from industry giants like Boston Dynamics to specialized startups like Locus Robotics and Yukai Engineering.
- Rick Faulkon Warehouse Robots Don’t Need Legs
- Aya Durbinon Boston Dynamics’ Atlas Is Leaving the Lab
- Shunsuke Aokion Why Japan’s Weirdest Robots Actually Make Sense
Where to find this show
Audience & reach
Sponsors appear to be B2B and industry-focused, such as the Automate 2026 conference. The audience consists of high-value decision-makers, engineers, and investors in the automation sector, making it an ideal platform for companies selling hardware, software, or services to the robotics industry.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Brian Heater
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People also ask
- What is the host's real name?
- The host is Brian Heater, a veteran technology journalist.
- Is the Automated podcast still running?
- Yes, it is an active podcast that releases new episodes weekly.
- What is the format of the show?
- It is a long-form, one-on-one interview show where host Brian Heater speaks with a single guest, typically for 45-60 minutes.
- Where can I listen to the podcast?
- The podcast is available on its official website, automated.fm, as well as YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- How can I pitch a guest for the show?
- The podcast provides an email for thoughts or guest suggestions: [email — gated].
- What is the podcast about?
- It features in-depth conversations with leaders in robotics, AI, and automation, focusing on the business strategy and challenges of bringing these technologies to market.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Automated Podcast Official Siteautomated.fm
- [02]A3 Launches “Automated with Brian Heater” Podcastbusinesswire.com
- [03]Meet Brian Heater - A3automate.org
- [04]A3 Welcomes Brian Heater as Managing Editorautomate.org
- [05]RiYL Podcast (Hosted by Brian Heater)play.acast.com
- [06]Automated on Apple Podcastspodcasts.apple.com
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