We Are Soccer
Hosted by We Are Soccer
A Metro Detroit-based soccer media platform covering the global game through interviews, panel debates, and local Michigan match commentary.
This is a multi-format soccer channel with a distinct Michigan flavor. Episodes range from live, play-by-play commentary of Midwest Premier League matches to one-on-one interviews with coaches and historians about niche topics like NCAA scheduling rules. The flagship is a weekly live panel show that blends passionate, fan-style rants with analysis of the biggest global soccer stories.
“The show's key differentiator is its blend of hyper-local and global content. It's one of the few places you can find live commentary for a Cedars FC match in Dearborn, MI, alongside a breakdown of a Lionel Messi hat-trick at the World Cup.”
Who hosts this show
Based in Metro Detroit, We Are Soccer is a media platform that covers global and American soccer through multiple formats, including a weekly live show, expert interviews, and local match broadcasts. The primary hosts are Craig Hearn, a former D1 player at Michigan State and semi-pro player with Detroit City FC, and Brooks Laimbeer, a professional soccer scout and Director of Content for the show. They are often joined by a rotating cast of co-hosts and guests to discuss everything from the Premier League and World Cup to youth soccer and local Michigan teams.
Credentials & credits
- Craig Hearn: Host, Former D1 player at Michigan State University, Former semi-pro player with Detroit City FC.
- Brooks Laimbeer: Director of Content, Co-founder, Professional soccer scout with The Soccer Syndicate.
- Brooks Laimbeer: Double major in Journalism and Media & Information from Michigan State University.
- Matt Kibby: Commentator, former military (Air Force), experience with New York Red Bull, Sporting KC, and Portland Timbers scouting departments.
Other ventures
- The Soccer Syndicate (Brooks Laimbeer).
- Free Kick! from We Are Soccer (Substack Newsletter).
- Michigan Soccer Central (Brooks Laimbeer, former host).
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Cedars FC vs. Toledo Villa FC - MWPL MatchJun 25, 2026 · 2h 21m
- 02NCAA Two-Semester Soccer Schedule EXPLAINED | Rich NassifJun 25, 2026 · 1h 10m
- 03Alexi Lalas Is a National Treasure. Put Some Respect on His Name!Jun 23, 2026 · 6 min
- 04World Cup MADNESS - USMNT, Stolen Watches & England's Pool TableJun 22, 2026 · 1h 40m
- 05Cedars FC vs. Futsal Factory - MWPL MatchJun 21, 2026 · 2h 25m
- 06
- 07Cedars FC vs. Michigan Jaguars FC - MWPL MatchJun 18, 2026 · 1h 58m
- 08Messi Hat-Trick and Ronaldo FAILING - World Cup 2026Jun 18, 2026 · 7 min
Notable episodes
- 01NCAA Two-Semester Soccer Schedule EXPLAINED | Rich Nassif
A prime example of the show's deep-dive interview format, tackling a niche but important topic with an expert guest.
- 02Alexi Lalas Is a National Treasure. Put Some Respect on His Name!
Showcases the passionate, personality-driven panel discussion format that defines their weekly live shows.
- 03Cedars FC vs. Toledo Villa FC - MWPL Match
Represents the show's unique commitment to local soccer, providing live, professional commentary for a Midwest Premier League game.
What you'll be asked on this show
Interviews, often conducted by host Brooks Laimbeer, begin with a detailed preamble to clarify the topic and correct any public misinformation before the first question is asked. He allows guests to provide extensive, uninterrupted analysis, using his own observations to frame follow-up questions rather than frequently interjecting. This creates a conversational but highly informative deep-dive on a single subject, such as the intricacies of a proposed NCAA schedule change.
The show operates in several distinct modes: solo play-by-play for live matches, structured single-guest interviews, and multi-host panel discussions. The panel shows feature passionate, sometimes comedic monologues and debates. The interview format, often led by Brooks Laimbeer, involves detailed preambles to set the stage before letting the expert guest speak at length.
Questions We Are Soccer keeps coming back to
2 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when We Are Soccer reaches for it.
controversy
1- Q.01
“Is this change to a two-semester schedule good or bad for NCAA D1 men's soccer?”
The host uses this as an opening question to get the guest's high-level opinion on the central topic.
personal
1- Q.01
“How do college soccer coaches at different levels really feel about the two-semester schedule?”
This question is asked after the guest has discussed general concerns, aiming to get a more personal, inside perspective from the coaching community.
Signature segments
- · Live Sunday shows at 9 PM ET
- · Live commentary of local Michigan soccer matches
- · Passionate rants defending American soccer figures
- · Comedic requests for special effects during monologues
- · "Welcome to... [location]"
Topics covered repeatedly
Who gets booked here
Guests are typically experts who can offer a behind-the-scenes or academic perspective on the sport. The show books former and current college coaches, professional players, sports agents, and historians to discuss specific topics like NCAA legislation, the life of an agent, or the history of the game.
- Rich Nassifon NCAA Two-Semester Soccer Schedule EXPLAINED | Rich Nassif
- Brian Bunkon From Ancient Kicking Games to a Multi-Billion Dollar Industry: The Full Story of Soccer
- Eddie Hudson & Kal Kierenon Signed, Sealed, Delivered: A Look at Life as a Sports Agent
Where to find this show
Audience & reach
Sponsors are a mix of local Metro Detroit businesses (Dog & Pony Show Brewing, MiSpine Chiropractic) and national or online soccer-specific companies (SoccerWorld.net, Next Level Training). This suggests an advertising base that values both a dedicated local following and a targeted niche soccer audience.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch We Are Soccer
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People also ask
- Who are the main hosts of We Are Soccer?
- The primary hosts are Craig Hearn, a former college and semi-pro player, and Brooks Laimbeer, a professional soccer scout. They are frequently joined by other co-hosts like Nate Janulis.
- What is the format of the show?
- We Are Soccer uses multiple formats, including a weekly live panel discussion, one-on-one interviews with soccer experts, and live play-by-play commentary of local Michigan soccer matches.
- Is the podcast still running?
- Yes, the channel is active, publishing multiple videos a week and hosting a live show every Sunday at 9 PM ET, as stated in their channel description.
- Does the show only cover Michigan soccer?
- No, while it has a strong local focus on Michigan and Metro Detroit, the show covers the biggest stories from all major global leagues, including the Premier League, MLS, and the World Cup.
- Where can I listen to We Are Soccer?
- The primary platform is YouTube, with full episodes also available on podcast platforms like Apple Podcasts and Spotify.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Websitewearesoccer.show
- [02]We Are Soccer - Apple Podcastspodcasts.apple.com
- [03]Free Kick! from We Are Soccer (Substack)wearesoccer.substack.com
- [04]Craig Hearn of “We Are Soccer” is Our Guest on “The Bear & the Ball” Podcast - Cal Southcalsouth.com
- [05]From the Locker Room - by Brooks Laimbeerwearesoccer.substack.com
- [06]Brooks Laimbeer - Pressfoliospressfolios.com
- [07]A soccer scout on the state of youth soccer! I Hate Soccer #62 featuring Brooks Laimbeerlistennotes.com
- [08]Craig Hearn: We Are Soccer - YouTubeyoutube.com
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