VOB Media  cover art
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VOB Media

Hosted by Bob Cicherillo

Two bodybuilding legends, Bob Cicherillo and Shawn Ray, offer unfiltered commentary on the sport's news, controversies, and competitions.

The brief

This is an insider's roundtable for hardcore bodybuilding fans, co-hosted by two of the sport's most tenured voices. Rather than just reporting headlines, Bob Cicherillo and Shawn Ray debate the strategic, financial, and political undercurrents of professional bodybuilding. The show is defined by their strong, often conflicting, opinions, drawing heavily on their personal histories as elite competitors and industry mainstays.

The show's unique edge comes from the unfiltered, often argumentative dynamic between two highly respected figures. Unlike neutral news reporting, VOB Media thrives on debate, with both hosts using their own careers as evidence to dissect modern competitors' choices and industry trends.
— What makes it distinctive
§1 · The host

Who hosts this show

VOB Media is hosted by former IFBB pro bodybuilder Bob Cicherillo and IFBB Hall of Famer Shawn Ray. Cicherillo, known as 'The Voice of Bodybuilding,' is the official announcer for the Mr. Olympia competition. Ray is a celebrated former competitor with 12 top-five finishes at the Mr. Olympia and an Arnold Classic title. Together, they provide insider analysis, debate industry controversies, and break down competition results with decades of combined experience at the sport's highest level.

AI-extracted bio · help us verify· Source: gemini-video-grounded

Credentials & credits

  • IFBB Professional Bodybuilder (Retired)
  • Official Announcer for Mr. Olympia (Bob Cicherillo)
  • IFBB Hall of Fame Inductee (Shawn Ray)
  • Arnold Classic Champion (Shawn Ray)
  • Author, 'The Shawn Ray Way' (Shawn Ray)
  • 2006 Masters Pro World Champion (Bob Cicherillo)

Other ventures

  • Host, Mr. Olympia Weekend (Bob Cicherillo)
  • Promoter, Shawn Ray Hawaiian Classic
  • Global Ambassador, Mutant Supplements (Shawn Ray)
  • Commentator, Digital Muscle Media (Shawn Ray)
  • Co-host, Monday Night Muscle (Bob Cicherillo & Shawn Ray)
§2 · Classification

What kind of podcast

Region
usa
§3 · Cadence & catalog

When new episodes drop

Publishing rate
~3/month
Not shown by Apple / Spotify
Total episodes
145
Last episode
6 days ago
Jun 24, 2026
Status
Active
§3b · Editor's picks

Notable episodes

AI-extracted picks + commentary · help us verify
  1. 01
    The Olympia Stage is NOT for Everyone!

    Features Shawn Ray's controversial but influential argument that not all qualified athletes should compete at the Mr. Olympia, framing it as a business decision.

  2. 02
    NY Pro Preview and TOP 5 Predictions!

    The hosts directly address and rebut criticism from another bodybuilding personality (Fouad Abiad), showcasing the show's willingness to engage in industry debates.

  3. 03
    BOB & SHAWN react to ARNOLD RESULTS and DRAMA!

    A typical post-competition breakdown episode where the hosts provide unfiltered opinions on results, judging, and athlete controversies from a major show.

§4 · Signature

What you'll be asked on this show

How Bob Cicherillo interviews

This is a co-host discussion and analysis show, not a guest-interview format. Episodes are structured as a free-flowing conversation where the hosts tackle recent news, online controversies, and competition results. They frequently challenge each other's opinions and use personal anecdotes from their pro careers to illustrate their points.

Signature segments

  • · Shawn Ray's 'Where Are They Now' (Mentioned)
  • · Responding to online drama/commentary
  • · Debating Olympia qualification strategies
  • · Referring to each other as 'brother'

Topics covered repeatedly

Competition Analysis (Mr. Olympia, Arnold Classic, NY Pro, etc.)Bodybuilder Career StrategyJudging Criteria and ControversiesPhysique CritiquesIndustry News and PoliticsThe Business of BodybuildingPosing Technique and Stage PresenceTraining and Nutrition PhilosophyBodybuilding HistorySupplement and Sponsorship Landscape
§5 · Guests

Who gets booked here

AI-extracted guest list + profile · help us verify
Typical guest

The show does not feature guest interviews. Prominent bodybuilders and industry figures are frequently the main topic of discussion and analysis, but they are not present for an interview.

Recent guests
  • Quinton Eriya
    on The Olympia Stage is NOT for Everyone!
  • William Bonac
    on The Olympia Stage is NOT for Everyone!
  • Brandon Curry
    on Pittsburgh Pro PREVIEW! Curry VS Burton: Who's taking the TOP SPOT?
  • Big Ramy
    on NY Pro Preview and TOP 5 Predictions! Who will come out on TOP this weekend?
  • Andrew Jacked
    on Arnold UK Post show breakdown! Andrew Jacked's 2nd VICTORY.
§6 · Channels & links

Where to find this show

§7 · Stats

Audience & reach

YouTube · first-party
Subscribers
7.2K
7,240
Avg views / video
5.4K
Trailing window
Total views
785K
785,233
Videos published
145
Sponsor readEstimated

Sponsorships primarily feature direct-to-consumer supplement and apparel brands targeting a dedicated bodybuilding audience, such as Black Skull USA, Mutant, and Better Naked Aminos. Promotions are often host-read and include discount codes for listeners.

AI-extracted sponsor read · help us verify

Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.

§8 · Contact

Pitch Bob Cicherillo

Sign-in required
Verified contact
Host / booking email
i•••@•••.com

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§9b · FAQ

People also ask

AI-extracted researched answers · help us verify
Who are the hosts of VOB Media?
The hosts are Bob Cicherillo, a former IFBB pro and the official announcer for the Mr. Olympia, and Shawn Ray, an IFBB Hall of Fame bodybuilder.
What is the format of the show?
It is a co-hosted commentary and analysis show. The hosts discuss and debate current events in bodybuilding; it is not a guest-interview podcast.
What kinds of topics are discussed?
They cover pro bodybuilding competition results, athlete career strategies, industry news, judging controversies, and the business side of the sport.
Is VOB Media still active?
Yes, based on the provided data, the show releases new episodes regularly, typically on a weekly or bi-weekly basis.
Where can I listen to the podcast?
VOB Media is available on YouTube, Spotify, and Apple Podcasts.
Last updatedJun 29, 2026Not yet host-verified
Research depthDeep dossierHigh confidence · Jun 29, 2026 · gemini-2.5-pro

Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.

§9c · Methodology

Sources & how this page was built

This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence

  1. [01]Shawn Ray - Wikipediaen.wikipedia.org
  2. [02]Shawn Ray | Official Website & IFBB Hall Of Fame Bodybuildershawnray.fitness
  3. [03]VOB Media — Voice of Bodybuildingvobmedia.com
  4. [04]How Bob Cicherillo Became the Voice of Bodybuilding - Muscle & Fitnessmuscleandfitness.com
  5. [05]Who Is the Host of Arnold Classic and Mr. Olympia, Bob Cicherillo? - Essentially Sportsessentiallysports.com
  6. [06]Bob Cicherillo Official Websitebobcicherillo.com
  7. [07]VOB Media - YouTube Channelyoutube.com
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