That F*cking Marketing Podcast
Two Australian agency owners get unfiltered, practical marketing advice from brand leaders, challenging industry dogma along the way.
An Australian interview podcast that cuts through marketing jargon to deliver practical, candid conversations. Hosts Matt and Taylor Fielding use their agency background to probe founders and marketing directors on the real-world strategies that drive growth, from community building and local area marketing to navigating ad platforms and measuring ROI. The show's explicit title reflects its 'no-BS' ethos, aiming to be the honest chat marketers have after the conference, not at it.
“The show's defining feature is its blunt, unfiltered 'after-party truth' tone, explicitly rejecting polished conference-speak. It has a strong focus on the Australian market and the specific challenges of franchise and multi-location businesses, an often-overlooked niche.”
Who hosts this show
Hosted by Taylor and Matt Fielding, the founders of Australian marketing agency TFM Digital. Taylor Fielding is the agency's CEO, having founded it in 2020 after working at major media agencies like OMD and WPP. Matt Fielding is the Chief Commercial Officer. They started the podcast to have the frank, behind-the-scenes conversations they felt were missing from the polished marketing world, focusing on strategies that actually work.
Credentials & credits
- Taylor Fielding: CEO & Founder, TFM Digital
- Mathew Fielding: Chief Commercial Officer, TFM Digital
- Taylor Fielding: Former Account Director, OMD Australia
- Taylor Fielding: Previous roles at WPP
- TFM Digital: Named on the AFR's Fast 100 in 2024
Other ventures
- TFM Digital (Marketing Agency)
What kind of podcast
When new episodes drop
- 01
- 02
- 03Marketers are being sold fake AIJun 10, 2026 · 39 min
- 04The one question every marketer should be asking (but isn’t) Phil Di BellaJun 3, 2026 · 58 min
- 05Where Does This Leave Brands? (The State of Marketing Right Now)May 27, 2026 · 38 min
- 06How to Keep a Customer Engaged for over 728 Days!May 20, 2026 · 52 min
- 07
- 08Inside Channel 9: What Most Marketers Are Missing By Avoiding the Big ChannelsMay 6, 2026 · 41 min
Notable episodes
- 01Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris
A deep dive into founder-led PR, international expansion, and brand building in the luxury wellness space, including the story of getting into Oscar gift bags.
- 02The marketing strategy that replaced ads with community with TEAMM8 Marketing Director Tommy Laurens
Details the playbook for a niche underwear brand that achieved 500% growth by focusing on community and UGC over traditional advertising.
- 03The one question every marketer should be asking (but isn’t) Phil Di Bella
The founder of a coffee company sold for $47 million shares his counter-intuitive marketing playbook that worked in a hyper-competitive market.
- 04Marketers are being sold fake AI
A practical, no-hype guide for business owners on how to vet AI vendors and understand what AI can realistically do for marketing right now.
What you'll be asked on this show
The hosts, primarily Taylor or Matt, begin by establishing the guest's success with specific data points (e.g., "grew 500% in six years"). Their questions are direct and practical, often framed from the perspective of a business owner seeking tangible advice. They probe for specifics on team structure, marketing mix, and the 'before and after' of key strategic shifts. The hosts frequently reference their own agency's work and client experiences to ground the conversation and build rapport. The tone is collaborative, like a frank discussion between peers, rather than a rigid Q&A.
This is a co-hosted interview show, though sometimes Matt or Taylor will host solo. The hosts are well-researched, opening with specific stats about a guest's business to frame the conversation. The style is direct and conversational, focused on extracting actionable strategies, budgets, and team structures.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“What did the brand look like before you joined and what did you change?”
This question is used to establish a 'before and after' narrative, highlighting the impact of a guest's strategy.
- Q.02
“What marketing lessons did you learn from your early career (e.g., at McDonald's)?”
The hosts ask this early to ground the guest's expertise in foundational, real-world experience.
process
4- Q.01
“What marketing activations have you run in the last 12 months?”
An opening question to get a quick, practical overview of a brand's recent activities.
- Q.02
“How big is your marketing team and do you use an agency?”
This helps listeners understand the resource and structural context behind a brand's success.
- Q.03
“What's the path from someone attending your event to becoming a customer?”
The hosts ask this to map out the customer journey and data capture strategy for offline marketing.
- Q.04
“How do you navigate Meta's ad restrictions for a 'sexy' or sensitive brand?”
A tactical question for guests in specific niches, seeking practical workarounds for platform rules.
mindset
1- Q.01
“In a saturated market, do you shout louder or become more selective?”
This question reveals the guest's core marketing philosophy and approach to competition.
money
1- Q.01
“How do you measure the ROI for brand awareness events?”
A practical question to push beyond vanity metrics and understand how 'brand' translates to business.
advice
4- Q.01
“What's the most common mistake you see failed brands in your industry make?”
This question elicits cautionary advice based on the guest's direct market observations.
- Q.02
“What's your advice for a new or emerging e-commerce brand?”
A closing question designed to distill the conversation into actionable takeaways for listeners.
- Q.03
“What would you say to a brand that is scared to niche down?”
This is asked to reinforce the strategic value of focused targeting, a recurring theme on the show.
- Q.04
“What questions should a business owner ask a potential AI (or other service) provider?”
Used when discussing complex or hyped services to provide listeners with a practical vetting checklist.
Signature segments
- · Referring to the show by its full name: 'That F*cking Marketing Podcast'
Topics covered repeatedly
Who gets booked here
Guests are typically founders, CEOs, or marketing directors from successful and growing Australian consumer brands (e.g., wellness, apparel, coffee). The show also features subject matter experts, such as lawyers or the hosts' own senior employees, to break down specific topics like AI or legal mistakes in marketing.
- Kristy Morrison Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris
- Tommy Laurenson The marketing strategy that replaced ads with community with TEAMM8 Marketing Director Tommy Laurens
- Zane (from TFM)on Marketers are being sold fake AI
- Phil Di Bellaon The one question every marketer should be asking (but isn’t) Phil Di Bella
- Adam Hickeyon Where Does This Leave Brands? (The State of Marketing Right Now)
- Emily Lucason The legal mistakes EVERYONE’s making in their marketing right now with Lawyer Emily Lucas
Where to find this show
Audience & reach
The podcast is owned and produced by the hosts' agency, TFM Digital, and serves as a lead generation channel. It showcases their expertise in franchise and multi-location marketing, positions them as industry authorities, and promotes agency-created resources like guides and reports.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of That F*cking Marketing Podcast?
- The podcast is hosted by Taylor Fielding (CEO) and Matt Fielding (CCO), the founders of Australian marketing agency TFM Digital.
- Is the podcast still active?
- Yes, it releases new episodes on a weekly basis.
- What is the format of the show?
- It is a video podcast featuring interviews with founders, marketing directors, and subject matter experts, focused on candid, practical marketing strategies.
- Where can I listen to or watch the podcast?
- Full video episodes are available on the 'That F*cking Marketing Podcast' YouTube channel, with audio versions on platforms like Apple Podcasts.
- What kind of topics does the podcast cover?
- The show covers brand strategy, franchise marketing, community building, ROI measurement, and the real-world application of digital tools like social media and AI.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]TFM Marketing Podcast - Official Pagetfm.digital
- [02]TFM Digital launches 'That F*cking Marketing' podcast to cut through industry BSmediaweek.com.au
- [03]About Us - TFM Digitaltfm.digital
- [04]Industry Profile: Taylor Fielding at TFM.Digital - AdNewsadnews.com.au
- [05]TFM.Digital MD Taylor Fielding on the agency's niche focus - Mediaweekmediaweek.com.au
- [06]That F*cking Marketing Podcast - YouTube Channelyoutube.com
- [07]That F*cking Marketing Podcast - Apple Podcastspodcasts.apple.com
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