Target Internet
Hosted by Target Internet
A weekly podcast breaking down timely digital marketing topics like AI, search, and strategy, with a mix of solo analysis and expert interviews.
A hybrid show for professional marketers that alternates between two distinct formats. Some episodes are solo deep-dives where host Daniel Rowles breaks down a specific, timely marketing concept (like AEO or 'vibe coding') based on his agency's own testing. Other episodes are interviews with high-level guests—authors, CMOs, and tech leaders—dissecting new books or major industry shifts.
“The show's authority comes from the host's dual role as an agency CEO and an academic, allowing him to blend real-world testing with structured teaching. Unlike purely interview-based shows, the solo-hosted episodes provide focused, actionable guides on specific technical topics.”
Who hosts this show
The Digital Marketing Podcast is the audio-format extension of Target Internet, a digital marketing training company. Hosted by CEO Daniel Rowles, the show combines interviews with global experts, analysis of the latest news and tools, and practical strategies for marketers and business leaders. It has been active for over a decade, covering topics from AI's impact on marketing to the fundamentals of SEO and content strategy.
Credentials & credits
- CEO of TargetInternet.com
- Senior Lecturer at Imperial College Business School
- Fellow of the Chartered Institute of Marketing
- Award-winning author of books including 'Mobile Marketing' and 'Digital Branding'
- Programme Director at Imperial College London
Other ventures
- Target Internet (CEO)
- Author for Kogan Page
- Lecturer/Programme Director at Imperial College London
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Dealing With Exponential Change - Leadership in an AI-Driven WorldJan 4, 2026 · 28 min
- 02Generative AI Update - What the Latest Model Wars Mean for MarketersJan 4, 2026 · 17 min
- 03Answer Engine Optimisation (AEO) - How to Optimise for Google AI OverviewsJan 4, 2026 · 17 min
- 04Human First Marketing - Why Trust, Purpose and People Matter More Than EverJan 2, 2026 · 29 min
- 05The Big Debate: Non Keyword Signals - AI Chats & PrivacyDec 8, 2025 · 15 min
- 06
- 07The Changing User Journey - Lessons from the Travel Industry in the Age of AIOct 7, 2025 · 27 min
- 08
Notable episodes
- 01Generative AI Update - What the Latest Model Wars Mean for Marketers
A good example of the show's solo-hosted, timely briefing format, breaking down a complex, fast-moving topic into practical takeaways for marketers.
- 02Dealing With Exponential Change - Leadership in an AI-Driven World
This episode showcases the show's interview style, featuring a high-level expert (Deloitte Principal) and the host's method of framing and dissecting a guest's book.
- 03Answer Engine Optimisation (AEO) - How to Optimise for Google AI Overviews
Highlights the host's practice of translating a new, technical SEO concept into a practical guide, drawing on his company's own testing and data.
What you'll be asked on this show
Daniel Rowles begins interviews with a detailed monologue that contextualizes the guest's work and its relevance, often referencing the guest's book as an 'antidote' to a common industry problem. He demonstrates deep preparation by citing the guest's previous interviews or statements to build his questions. He uses summarizing statements to create smooth transitions between topics and often connects the guest's core ideas to broader marketing concepts, like reframing 'minimally viable product' as a 'minimally viable move'.
The podcast has a mixed format, featuring both solo-host episodes and guest interviews. Solo episodes are structured briefings on a single topic. Interview episodes begin with a detailed monologue from the host to frame the problem and introduce the guest's work, demonstrating significant prior research.
Questions Target Internet keeps coming back to
6 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Target Internet reaches for it.
origin
1- Q.01
“Why is your book or work particularly relevant right now?”
The host often opens by asking about the timeliness of the guest's core idea, connecting it to a current industry pain point like AI.
backstory
1- Q.01
“You've said [X] in the past; can you expand on that?”
This question shows the host has researched the guest's prior interviews or writings and uses it to probe deeper on a specific point.
process
1- Q.01
“Can you define the key concept of '[term]' from your work?”
Used to ensure the audience has a clear, foundational understanding of a central term or framework from the guest's book.
technique
1- Q.01
“How does your central idea of '[concept]' work in a practical context?”
This moves the conversation from theory to application, asking for a concrete explanation of the guest's main metaphor or strategy.
advice
1- Q.01
“What is the actionable advice for leaders based on this idea?”
This question seeks to extract practical, high-level takeaways for the audience of business leaders and marketers.
personal
1- Q.01
“Can you share any real-world examples or case studies of this being done well?”
The host asks for specific company or leader examples to ground the theoretical discussion in reality.
Signature segments
- · Introductory music jingle
- · "Welcome back to the Digital Marketing Podcast..."
Topics covered repeatedly
Who gets booked here
Guests are typically authors of new marketing books, C-suite executives from major tech companies (like Meta's CMO), or consulting principals from firms like Deloitte. The show books experts who can speak to fundamental shifts in marketing and business strategy.
- Geoff Tuffon Dealing With Exponential Change - Leadership in an AI-Driven World
- Phil Treagus-Evanson Human First Marketing - Why Trust, Purpose and People Matter More Than Ever
- Alex Schultzon The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
- Matthew Gardineron The Changing User Journey - Lessons from the Travel Industry in the Age of AI
- Ciaran Rogerson The Big Debate: Non Keyword Signals - AI Chats & Privacy
Where to find this show
Audience & reach
The podcast is primarily sponsored by the host's own company, Target Internet. Promotions focus on driving listeners to Target Internet's membership programs, online courses, and half-day masterclasses.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Target Internet
d•••@•••.comFree: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who is the host of the Digital Marketing Podcast?
- The primary host is Daniel Rowles, the CEO of Target Internet and a lecturer at Imperial College Business School. He is sometimes joined by co-host Ciaran Rogers.
- What is the format of the show?
- It's a mixed-format show. Some episodes are solo-hosted briefings by Daniel Rowles on specific marketing topics, while others are long-form interviews with authors, CMOs, and other industry experts.
- Is the podcast still being produced?
- Yes, the podcast is updated weekly and has been running since at least 2010.
- Where can I listen to the podcast?
- The podcast is available on major platforms like Apple Podcasts and YouTube, as well as on the Target Internet website.
- What kind of topics does the podcast cover?
- It focuses on current digital marketing trends, strategies, and tools, with a heavy emphasis in recent episodes on Generative AI, SEO, Answer Engine Optimization (AEO), and leadership in a tech-driven world.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Daniel Rowles - CEO & Lead Trainer | Target Internettargetinternet.com
- [02]Daniel Rowles - About the Author | Kogan Pagekoganpage.com
- [03]The Digital Marketing Podcast | Target Internettargetinternet.com
- [04]Daniel Rowles | Imperial College Business Schoolimperial.ac.uk
- [05]The Digital Marketing Podcast on Apple Podcastspodcasts.apple.com
- [06]Daniel Rowles, Author at Search Engine Journalsearchenginejournal.com
Podcasts like Target Internet
Silicon Valley Girl
Silicon Valley Girl
An entrepreneur interviews the founders and scientists building the next wave of AI to uncover practical strategies for career and business growth.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
Satish K Videos
Satish K Videos
An interview show that deconstructs the business models of successful Indian entrepreneurs, with a sharp focus on revenue, strategy, and digital tools.
Supertalks by themovingship
Raghav Sharma
A long-form Indian podcast exploring spirituality, metaphysics, and personal growth through deep conversations with gurus, doctors, and thinkers.
Jay Clouse
Jay Clouse
A podcast and video series breaking down the business of being a creator, with a strong focus on building membership communities.
Always Irish
Always Irish
A passionate, fan-driven YouTube show covering Notre Dame football recruiting and news with a raw, unfiltered perspective from host John Kennedy.
Triggernometry
Two British comedians interview academics, journalists, and political figures on controversial social and political topics, positioning themselves as defenders of free speech.
Dostcast
An Indian long-form interview show tackling everything from geopolitics and religion to sexuality and content creation with unfiltered depth.