Novel Marketing

“What is [the episode's core topic]?”

He often asks for a clear definition of the central concept at the beginning to ground the conversation for the audience.

“If we're convinced to try [this strategy], what's the next step?”

Uses this question to pivot the conversation from theory and justification to practical, actionable advice.

“Walk us through your process for [achieving a specific outcome].”

This question prompts guests to provide a step-by-step breakdown of their methods.

“How do you know when you're done with [a process like editing] and it's time to publish?”

Addresses the challenge of perfectionism and helps authors know when to move forward.

“Is there really any value in [older concept] for authors today?”

Asks a devil's advocate question early on to address potential skepticism and justify the episode's premise.

“What are some specific sites or tools you've used, and who do they work for?”

Pushes guests for specific, vetted recommendations that the audience can use immediately.

“What kind of results have you gotten with [a specific tool or site]?”

Follows up on a recommendation by probing for specific performance data and ROI.

“What are some things you've tried that have never worked for you?”

Asks for failures and dead ends to provide a balanced perspective and help the audience avoid common mistakes.

“What final advice or encouragement do you have for someone who's nervous to try this?”

Often closes the interview with a motivational push to encourage the audience to take action.

“How much does it cost to implement [this strategy]?”

Directly addresses the financial investment required, a key practical concern for his author audience.

“How do you incorporate the reader's perspective when making [creative/editorial] decisions?”

Connects the internal work of writing with the external reality of the market.

“How would you apply [concept A] to [genre B] without it becoming [an unwanted outcome]?”

This is a workshop-style question designed to brainstorm practical applications of a concept across different contexts.

“What's your latest book and where can people find out more about you?”

A standard closing question that gives the guest a final opportunity to promote their work.