Not Your Average Financial Podcast™
A panel of financial professionals explains how to use whole life insurance as a private banking system, following the 'Bank On Yourself' method.
This is a niche educational podcast dedicated entirely to the 'Bank On Yourself®' strategy, a system for using high cash-value, dividend-paying whole life insurance as a personal bank. The host, Mark Willis, and his regular co-hosts (including Amanda Neely, CFP® and Evan Greathouse) use a 'Ninja Belts' framework to explain the concept in escalating stages. Episodes are structured like lessons, using economic data and on-screen graphics to argue that this method offers more safety and control than conventional retirement plans like 401(k)s.
“Its singular, unwavering focus on the Bank On Yourself® life insurance strategy is its most distinctive trait. Unlike broader financial shows, it doesn't compare a wide array of products; instead, it repeatedly deepens the case for one specific, non-traditional system, making it more of a serial advocacy platform than a survey of the field.”
Who hosts this show
Mark Willis, CFP®, hosts this podcast focused on an alternative wealth strategy known as Bank On Yourself®. Motivated by his own experience with six-figure student loan debt during the 2008 financial crisis, Willis now advocates for using specially designed whole life insurance policies as a personal financing tool. He is the founder of Lake Growth Financial Services and a three-time #1 best-selling author. The podcast serves as an educational platform for his firm's strategies, which he co-presents with a recurring panel of like-minded financial professionals.
Credentials & credits
- CERTIFIED FINANCIAL PLANNER™ (CFP®)
- Bank On Yourself® Professional
- Owner, Lake Growth Financial Services
- Three-time #1 Best Selling Author
Other ventures
- Lake Growth Financial Services
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02Why Banks Love Whole Life (And You Should Too) – Black Belt LiveJun 27, 2026 · 58 min
- 03Banks Biggest Asset | #BankOnYourself #FinancialHacks #blackbeltJun 27, 2026 · 46s
- 04
- 05The Black Belt | Ninja Belt Series | Expand to 100% #blackbelt #blackbeltsJun 26, 2026 · 32 min
- 06Why Most Americans Feel Broke Despite Working Harder – Join Us Live Today at 1pm CTJun 20, 2026 · 57 min
- 07
- 08Not Your Average Financial Podcast™ Live!Jun 13, 2026 · 49 min
Notable episodes
- 01The Black Belt | Ninja Belt Series | Expand to 100%
This episode explains the ultimate goal of the show's financial strategy: funneling 100% of one's income through a private banking system built on whole life insurance.
- 02Why Banks Love Whole Life (And You Should Too) – Black Belt Live
This live panel discussion reveals a core tenet of the show's argument: that major banks hold billions in cash value life insurance, and individuals should follow their lead.
- 03The Brown Belt | Ninja Belt Series | Create a Family Banking System that Lasts 100+ Years
This episode showcases the legacy-building aspect of the strategy, explaining how to structure policies to create multi-generational wealth.
What you'll be asked on this show
Mark Willis facilitates a panel discussion among his professional colleagues rather than conducting traditional interviews. He typically opens by presenting a financial problem, supported by economic data or a level in their 'Ninja Belt' framework. He then poses questions to his co-hosts, such as Amanda Neely or Evan Greathouse, prompting them to share client success stories, personal anecdotes, or technical clarifications. His questions are designed to reinforce the group's shared philosophy and demonstrate the real-world application of the Bank On Yourself® strategy.
The show is a co-hosted panel discussion, not a guest-interview format. Lead host Mark Willis presents a core concept, often with on-screen statistics, then facilitates a conversation with his fellow financial professionals. The tone is educational and persuasive, frequently contrasting their preferred method with the perceived failures of conventional finance.
Questions the host keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
personal
2- Q.01
“If your policy could talk, what would it complain about most?”
This is a creative icebreaker question used to start a panel discussion on a light, metaphorical note.
- Q.02
“Have you seen this 'belt' or strategy in place with your clients or in your own life?”
He asks this of his co-hosts to elicit personal testimonials and professional case studies that support the concept being discussed.
process
3- Q.01
“What's the difference between a Defined Contribution (DC) and a Defined Benefit (DB) plan?”
The host asks this to a co-host to define financial jargon for the audience, ensuring clarity.
- Q.02
“Why shouldn't I just put all of my money into life insurance?”
He poses this common objection to his panel to proactively address audience skepticism and explain the strategy's nuances.
- Q.03
“Why would you buy a car any other way?”
After explaining how to finance a vehicle with a policy loan, he uses this question to assert the superiority of the method.
industry
1- Q.01
“Why in the world are banks doing this?”
After presenting data on Bank-Owned Life Insurance (BOLI), he asks this to transition into the core logic of his argument: individuals should use the same tools as large financial institutions.
mindset
1- Q.01
“Why would you want to keep any of your money in somebody else's bank?”
This rhetorical question challenges the listener's status quo and reinforces the show's philosophy of controlling your own 'banking function'.
advice
1- Q.01
“What's one ridiculous habit your policy would beg you to stop doing with your money?”
An opening question that uses a creative metaphor to elicit practical financial advice from the panel.
Signature segments
- · The Ninja Belts of Bank on Yourself®
- · Addressing the audience as 'Financial Ninjas'
- · LIVE episodes discussing current economic news
- · The 'Dollar Diagram' concept
- · Citing Bank-Owned Life Insurance (BOLI) statistics
Topics covered repeatedly
Who gets booked here
The show does not feature outside guests. The 'guests' are a recurring panel of financial professionals (like Amanda Neely, CFP®, and Evan Greathouse) who are also proponents and practitioners of the Bank On Yourself® strategy.
- Amanda Neely, CFP®on SCyuIvh1kJA
- Evan Greathouseon SCyuIvh1kJA
- Brandon Neelyon CRcASpn_9DI
Where to find this show
Audience & reach
Estimated: The podcast is a primary marketing and lead-generation tool for the host's financial firm, Lake Growth Financial Services, which specializes in implementing the Bank On Yourself® strategies discussed on the show. The hosts are all professionals who sell the products they are explaining.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the real name of the host?
- The host is Mark Willis, a CERTIFIED FINANCIAL PLANNER™ (CFP®).
- What is the format of the show?
- It is a co-hosted panel discussion, not a traditional interview show. Mark Willis and other financial professionals discuss the 'Bank On Yourself' strategy.
- What is 'Bank On Yourself'?
- It's a financial strategy that uses high cash-value, dividend-paying whole life insurance as a personal banking and financing tool, a concept also known as 'infinite banking'.
- Are the hosts just selling a product?
- The hosts are financial professionals whose firms, like Lake Growth Financial Services, specialize in setting up the 'Bank On Yourself' policies they discuss. The podcast functions as education and marketing for their services.
- Is the podcast still running?
- Yes, new episodes are released weekly.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and its own website, nyafinancialpodcast.com.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Lake Growth Financial Serviceslakegrowth.com
- [02]Member Spotlight: Mark Willis, CFP®advisor.naifa.org
- [03]Not Your Average Financial Podcast™ - Official Websitenyafinancialpodcast.com
- [04]Not Your Average Financial Podcast™ - YouTube Channelyoutube.com
- [05]Amanda Neely - Not Your Average Financial Podcast™ Bionyafinancialpodcast.com
- [06]Wealth Wisdom Financialwealthwisdomfp.com
- [07]Mark Willis, CFP® - Capital Gains Tax Solutions Biocapitalgainstaxsolutions.com
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