Marketing in the Madness
Hosted by Katie Street
A marketing leader interviews retail and tech executives, often live at industry events, about the future of customer experience and commerce.
This is a topical marketing interview show with a strong focus on the intersection of physical and digital retail. Host Katie Street talks to director-level and C-suite guests from major brands (Boots, Axel Arigato, Joseph) and the tech platforms they use (Google, Shopify, Stripe). A significant portion of episodes are recorded live at marketing and retail technology conferences, giving the conversations an immediate, news-like feel that's grounded in the trends being discussed at that very moment.
“Its 'live from the show floor' format is a key differentiator, capturing the energy and topicality of industry events. Unlike many studio-based marketing podcasts, this one puts you in the middle of the action, hearing directly from speakers and leaders as trends unfold.”
Who hosts this show
Hosted by Katie Street, a marketing strategist and founder of Street Agency, this podcast features conversations with leaders from major brands and tech companies. Episodes often dig into the practical strategies behind modern retail, e-commerce, and digital marketing, with many interviews recorded live on the floor of industry conferences like the Retail Tech Show and Shoptalk.
Credentials & credits
- Founder, Street Agency
- Marketing strategist with 20+ years of experience
- Speaker at Cannes Lions
- Board member for Etch & Big Radical
- New Business Peer Network Chair for BIMA
- Founder of the Female Leaders Club at MAD//Fest
Other ventures
- Street Agency (B2B marketing agency)
- Tanba (The Agency New Business Academy)
- Word on the Street (previous podcast)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01In-store experience is STILL part of the marketing journey!Jun 26, 2026 · 40s
- 02How Axel Arigato is reinventing the in-store retail experienceJun 16, 2026 · 17 min
- 03How Zara, Vinted & TikTok Shop are changing E-commerceJun 9, 2026 · 47 min
- 04Boots’ Product Director: Why retailers are getting customer experience WRONGJun 2, 2026 · 29 min
- 05How behavioural SCIENCE can improve your marketingMay 26, 2026 · 35 min
- 06How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AIMay 19, 2026 · 26 min
- 07How AI AGENTS are changing ecommerce, checkout & product discoveryMay 12, 2026 · 39 min
- 08How JOSEPH is transforming LUXURY fashion through customer obsessionMay 5, 2026 · 18 min
Notable episodes
- 01How Axel Arigato is reinventing the in-store retail experience
A deep dive into the importance of human connection and community in physical retail, using a modern luxury brand as a case study.
- 02Boots’ Product Director: Why retailers are getting customer experience WRONG
Recorded live at the Retail Tech Show, this episode captures the challenges of digital transformation inside a major legacy brand.
- 03How Zara, Vinted & TikTok Shop are changing E-commerce
Provides a data-rich overview of current e-commerce trends, from omnichannel strategies at major players like Zara to the rise of resale apps.
What you'll be asked on this show
Katie Street opens interviews by asking guests to introduce their role and company to provide context for the audience. She uses a friendly, collaborative tone, often sharing her own passion for the topic or a personal story (like shopping with her daughter) to build rapport and make questions more relatable. She probes for deeper insights by asking follow-ups like "what does that mean for retail?" after a guest makes a broad statement. Her questioning style is very positive and complimentary, designed to make the guest feel comfortable sharing their expertise. She often concludes interviews with forward-looking questions about the future of their industry or what's next for their company.
The host, Katie Street, has an enthusiastic and complimentary interview style, often sharing personal anecdotes about her own shopping habits to frame questions. Many episodes are recorded live at industry events, which gives them a dynamic, on-location feel. She frequently summarizes a guest's points to confirm her understanding before moving to the next topic.
Questions Katie Street keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Katie Street reaches for it.
origin
1- Q.01
“Can you tell me about your role and what you do to give some context?”
This is her standard opening question to establish the guest's expertise and the company's position in the market.
industry
2- Q.01
“Who do you think is crushing it in the world of e-com right now?”
She asks this to get an expert's opinion on top-performing brands and best-in-class examples.
- Q.02
“Are you seeing the trend of younger audiences craving in-person experiences?”
This question connects a brand's strategy to broader demographic and market trends she observes.
process
2- Q.01
“What were you discussing on stage at the show?”
A key question for episodes recorded at live events, it gets straight to the guest's core topic.
- Q.02
“How are you finding the in-store experience now?”
This question allows her to explore the crucial link between digital marketing and physical retail spaces.
future
3- Q.01
“You mentioned a lot of change; what does that mean for retail?”
This is a typical follow-up question she uses to probe deeper into a guest's general statement.
- Q.02
“What's next for a product or brand like yours?”
A common closing question to get the guest's predictions and future outlook.
- Q.03
“What does the perfect future store look like?”
A forward-looking question designed to get the guest's visionary take on the future of their field.
advice
1- Q.01
“How do you stay on top of what is changing?”
She asks this to elicit practical, actionable advice for the audience of marketing leaders.
mindset
1- Q.01
“What's the most important thing behind the scenes that powers the customer experience?”
She uses this to uncover the core operational or philosophical drivers of a brand's success.
Signature segments
- · Live interviews from industry events
- · Focus on retail and e-commerce
- · Host's personal shopping anecdotes
Topics covered repeatedly
Who gets booked here
Guests are typically director-level or C-suite executives from major consumer brands (especially in fashion and retail) and the B2B technology companies that power them. Recent guests include leaders from Boots, Axel Arigato, AppsFlyer, and LinkedIn.
- Mitchell Vergeeron How Axel Arigato is reinventing the in-store retail experience
- Sue Azarion How Zara, Vinted & TikTok Shop are changing E-commerce
- Fabrice Khullaron Boots’ Product Director: Why retailers are getting customer experience WRONG
- Richard Shottonon How behavioural SCIENCE can improve your marketing
- Robin Danielson How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AI
- Barbara Camposon How JOSEPH is transforming LUXURY fashion through customer obsession
Where to find this show
Audience & reach
The podcast is produced by and serves as a content marketing channel for the host's own B2B marketing firm, Street Agency, which helps tech companies and agencies connect with senior decision-makers. This alignment provides the show with high-caliber guests from its own client and prospect network.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Katie Street
People also ask
- What is the podcast's format?
- It's an interview show where host Katie Street talks to leaders in marketing, retail, and tech. Many episodes are recorded live at industry conferences.
- Is the podcast still running?
- Yes, it appears to release new episodes on a weekly basis.
- Who is the host?
- The host is Katie Street, the founder of the B2B marketing firm Street Agency.
- Where can I listen to the podcast?
- The podcast is available on YouTube and likely on major audio podcast platforms.
- Who are the typical guests?
- Guests are typically C-suite and director-level executives from major retail, fashion, and commerce technology companies like Boots, LinkedIn, and Google.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Marketing in the Madness Podcast - Street Agencystreet.agency
- [02]Katie Street | Speakers - Cannes Lionscanneslions.com
- [03]Inspiring Female Leaders with Katie Street, Street Agency - The Digital Voicethedigitalvoice.co.uk
- [04]Street Agency Homepagestreet.agency
- [05]How Katie Street Helps Agencies Win New Business - ZenPilotzenpilot.com
- [06]Katie Street - BIMA Member Profilebima.co.uk
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