D2C Diaries
Two UK agency founders break down the in-the-trenches tactics of D2C marketing, from Meta ad-buying and creative strategy to operations.
A laid-back, tactical podcast from two active D2C agency founders. Episodes alternate between co-host-only deep dives into topics like ad account audits and AI workflows, and interviews with brand founders or subject matter experts. The conversation is heavily grounded in the hosts' day-to-day experience running campaigns for high-spend clients.
“Unlike many marketing podcasts, the hosts are not just commentators; they are practitioners actively managing a large portfolio of D2C clients. This gives their advice an immediate, real-world relevance, focusing on current platform challenges and opportunities on Meta, TikTok, and Google.”
Who hosts this show
D2C Diaries is hosted by Olly Hudson and Loukas Hambi, founders of UK-based digital marketing agencies. With experience managing over £200 million in ad spend for hundreds of D2C brands, they share insights on performance marketing, creative, and e-commerce operations. The show is an extension of their agencies, Hambi Media and Soar With Us, and serves as a platform to discuss what's currently working in the D2C space.
Credentials & credits
- Olly Hudson: Founder, Soar With Us
- Olly Hudson: Founder, For You Advertising
- Olly Hudson: CMO, JAQ Group
- Loukas Hambi: Founder & Director, Hambi Media
- Combined experience managing over £200 million in ad spend
Other ventures
- Soar With Us (Olly's performance marketing agency)
- Hambi Media (Loukas's creative agency)
- For You Advertising (Olly's TikTok agency)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01
- 02
- 03
- 04
- 05
- 06
- 07The AI Stack Behind £100M Annual Ad Spend in 2026 | Episode 74Apr 30, 2026 · 52 min
- 08The 4 Growth Levers Every DTC Brand Needs To Audit | Episode 73Apr 24, 2026 · 59 min
Notable episodes
- 01We Audited 40+ 8-Figure DTC Ad Accounts in 2026. Here's What's Broken and How to Fix It
A representative 'solo' episode where the hosts break down the five most common and costly errors they find in large D2C ad accounts, showcasing their audit-based expertise.
- 02How a Sunna Built 1.7M Followers Without Spending a Penny on Ads | Organic Content Playbook 2026
An interview with Tonic Health's founder that reveals the playbook for generating half a billion views and turning organic content into a primary growth engine.
- 03What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats
A deep dive into the evolution of creative strategy, discussing the rise of AI-driven content, the emergence of new roles like 'AI Videographer,' and how to avoid 'volume without intent'.
What you'll be asked on this show
Loukas and Olly co-host interviews, creating a conversational and collaborative dynamic. They often frame questions using their own agency's experiences to build rapport and add context. The interview arc typically moves from the guest's high-level origin story or market perspective into granular, process-oriented topics. They are adept at clarifying new or complex concepts, such as the specific function of an "AI Videographer," to ensure the audience gets tactical takeaways.
The show has a conversational, two-host dynamic, often recorded in-person. They frequently bring on guests, either brand founders or specialists from their own teams. In solo episodes, they joke about how often they say they haven't done a solo in a while. The hosts use their own agency data and client stories as concrete examples for their points.
Questions the host keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
industry
1- Q.01
“What were the biggest shifts you've seen in [creative, the industry] in the last 12 months?”
This is a frequent opening question to establish a high-level view of recent industry changes before diving into specifics.
origin
1- Q.01
“What did the early days look like and what was the first inflection point?”
Asked to brand founders to uncover the origin story and the key moment the business found its footing.
process
4- Q.01
“What does your [organic content, NPD] process look like now, end-to-end?”
A go-to question for getting a detailed, tactical breakdown of a successful system the guest has implemented.
- Q.02
“How is your team approaching [creative iterations, a specific challenge] differently now?”
Used to understand how a guest's strategic processes have adapted to recent market changes.
- Q.03
“What exactly does a role like an 'AI Videographer' do?”
The hosts ask this to clarify the function and responsibilities of new, specialized roles emerging in the industry.
- Q.04
“How are you approaching New Product Development (NPD)?”
This question is used to dig into a brand's strategy for innovation and expanding their product line.
technique
1- Q.01
“How do you use [AI, a new tool] to build a world around a brand?”
Aimed at getting specific, tactical advice on how to apply new technologies for branding purposes.
personal
1- Q.01
“Do you get spotted much in the supermarket?”
A lighthearted, personal question asked to founders with a large public profile to build rapport early in the conversation.
advice
1- Q.01
“What was your biggest insight from that [podcast, article]?”
In co-host episodes, this is used to distill a key lesson for the audience after recommending a piece of content.
Signature segments
- · Solo host episodes analyzing ad accounts
- · Interviews with D2C brand founders
- · Masterclass-style episodes on a specific topic
- · Joking about not doing a 'solo episode' in a while
Topics covered repeatedly
Who gets booked here
Guests are typically founders of fast-growing D2C brands (like Tonic Health) or specialized experts in a marketing domain (like AI creative). The common thread is deep, practical experience and a willingness to share specific processes and playbooks.
- Alex Cooper (Co-Founder & Creative Lead, Adcrate)on What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats
- Sunna van Kampen (Founder, Tonic Health)on How a Sunna Built 1.7M Followers Without Spending a Penny on Ads | Organic Content Playbook 2026
Where to find this show
Audience & reach
The podcast is sponsored by B2B SaaS and service companies whose target customers are high-growth e-commerce brands. Sponsors include financial platforms (Incard), influencer marketing software (SARAL), and sourcing/fulfillment services (Commercive).
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What are the hosts' full names?
- The hosts are Oliver 'Olly' Hudson and Loukas John Alexandros Hambi.
- What is the format of the show?
- It's a co-hosted podcast that alternates between two formats: interviews with D2C founders and experts, and 'solo' episodes where the two hosts discuss current marketing tactics and trends.
- Is D2C Diaries still active?
- Yes, the podcast releases episodes on a weekly basis.
- Who should listen to this podcast?
- The show is designed for D2C founders, marketers, and agency professionals, especially those managing large advertising budgets.
- Where can I listen to D2C Diaries?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- What companies are the hosts associated with?
- Olly Hudson is the founder of Soar With Us and For You Advertising. Loukas Hambi is the founder of Hambi Media.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]D2C Diaries on YouTubeyoutube.com
- [02]Hambi Media Official Websitehambimedia.com
- [03]Soar With Us Official Websitesoarwithus.co
- [04]Olly Hudson's Linktreelinktr.ee
- [05]D2C Diaries on Apple Podcastspodcasts.apple.com
- [06]Loukas Hambi on The Agency Giants Podcastyoutube.com
- [07]Olly Hudson on The Agency Giants Podcastyoutube.com
- [08]Loukas John Alexandros HAMBI - UK Companies Housefind-and-update.company-information.service.gov.uk
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