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Richard Cooper

Also known as Rich Cooper

Rich Cooper is a Canadian entrepreneur, author, and content creator associated with the "Red Pill" philosophy. He is best known for his YouTube channel "Entrepreneurs in Cars" and his best-selling book, "The Unplugged Alpha". Before his media career, Cooper founded and ran a successful private debt relief company in Canada. He now produces content and offers coaching focused on helping men improve their lives, finances, and relationships by rejecting what he calls "comforting lies.".