Host profile · 1 show
Shiv Narayanan
Also known as How To SaaS
Shiv Narayanan is the founder and CEO of How To SaaS, a management consulting firm focused on marketing and demand generation for PE-backed companies. In this podcast, he interviews partners and executives from private equity and growth equity firms to deconstruct the mechanics of increasing enterprise value in software businesses. Narayanan is also the author of several books, including "AI Marketing Blueprint" and "Post-Acquisition Marketing".